Use Autoresponders, to Build Relationships In Your Affiliate Marketing

It's true that "content is king," but equally important to success in online marketing of any kind is contact. Not just the one time "flash in the pan" type either. You need to form relationships with your potential customers, and maintain it on a day to day basis. Remember, just as with content, good solid contact will get you good solid sales.

Developing relationships with your clients is paramount in any successful campaign, and to do this, you need more than a series of advertisements hitting the airwaves. You have to "lock" your readers in so that you can get assurance that the highest number of people are reading anything you send out.

In other words, you need to get yourself a mailing list of people who have signed up to get information from you. These people have agreed to hear what you have to say, and so will be more likely to open your emails than, say a cold contact would. You give them a taste of the area of sales you're focusing on, and no doubt, they have similar interests.

So how do you go about getting a mailing list, and how do you keep track of it?

Obviously, you'll need a place for your potential customers to sign up. You can do this a few different ways:

1. You could create a simple sign up page on your website with a form on it that'll let you gather names and email addresses. Then place a link to that sign up page on your main site with a brief statement about what they'd be signing up to.

2. You could create what's called a "landing page" that also has a sign up form on it. Landing pages are good when you're working with Google AdWords or a similar advertising method. You could create an ad that simply states, "Get some free information about (your marketing focus) and be on the road to success in no time." As the link URL, you'd supply your landing page, where people could sign up. Add some pertinent info about your offer and you're on your way.

3. Or you could build the newest form of page used to develop a good mailing list called the "squeeze page." A squeeze page can be a stand alone web page that offers your readers some information about a product much like a sales copy page does. However, the difference here is that you'll be splitting the information into two separate pages thus giving only half of the information along with an, "If you'd like to learn more, simply fill in the form and you'll be immediately given a much better idea of what it's all about."

Which ever way you choose to get sign ups, you've only won half the battle however. Now you have to keep track of your new customers and give them something to read that'll get them to buy from you.

This is where autoresponders can come in handy.

Autorepsonders make it easy to build relationships with your customers because, as the name suggests, they are automatic. Most autoresponders can be tied into any sign up form and harvest names and email addresses for you, so you don't have to keep track of them manually.

They're also used to send out mailings automatically whenever you schedule them, so you could load something into your autoresponder today and have it emailed out several days or weeks later. Or, if you have something exciting and new to tell your readers, you could have the autoresponder mail it out right away. It's all up to you and how you want your mailings scheduled.

Many autoresponders also keep track of how many readers open each email you send out, giving you an idea of which mailings are the most popular. This way you can find products through your affiliate programs that get the best responses and not waste time and effort promoting things that aren't received as well. You get to keep your customers happy, you become more popular with them, and at the same time, create an efficient selling machine.

Another handy feature of most autoresponders is that they allow you to personalize your emails. With a click of a button, you can add each reader's name to your message and give them the sense that you're talking directly to them. Who wouldn't rather open an email and see, "Hi Fred," than "Dear Reader" any day? And which emails do you gravitate to when you open your email client, those that have headlines that read, "Important Information for You," or "Hey Fred, Here's Something You Might Like to See"?

Yes, autoresponders can help you achieve a highly personal and efficient sales machine, building relationships between you and your customers for weeks, months, and even years to come. They can help you put your best foot forward and give the impression that you are a professional online affiliate marketer that can be counted on to give regular and valuable information. This will gain you trust from those who read your messages, and trust always leads to more sales.

Fred Farah
copyright 2005

Fred Farah is a long time business man who is willing to share his expertise from his web site Best Affiliate Products

It's all about affiliate marketing to niche markets. Lots to learn from the Niche Madness 7-day eCourse, as well as the Niche Market Strategies newsletter.

---

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

The Gold Is In Your Mailing List

Let me ask you a question, "What is the most... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets... Read More

The Importance of Building a List

Out of all the possible approaches to affiliate marketing, lead... Read More

Let The Email Wars Begin

Things just got a lot hotter in the hyper-competitive world... Read More

Email Etiquette II

I had great feedback from my last article, and was... Read More

How to Start Your Own Mailing List

I remember reading time and time again when I first... Read More

Why Are People Cheesed Off With the Internet?

Having been connected to the "net" now for about eight... Read More

Seven Ways to Dramatically Increase Your Email Marketing Profitability

1. The Power of SevenWhen choosing a price point for... Read More

Track Customer Response With an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

The Ultimate Business Network: One Secret Power of the Masters

Dear Friend:If you're out there networking and have been for... Read More

People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips

People tend to forget their subscriptions. Sometimes they don't even... Read More

5 Quick Tips to Get Your Ezine Rolling in the Right Direction

Publishing your own ezine is critical to establishing a long... Read More

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has... Read More

Email Scam Warnings

Most people online are very familiar with the Nigerian Email... Read More

Using Internet Direct Mail To Increase Your Company?s Profits

"I want to sell my company's products on the Web,... Read More

Email Etiquette V

Further to my previous issues this subject continues ? as... Read More

Email Marketing - Whats the Situation in April 2005?

Email is still the King in Internet marketing. Many people... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

Email List Management

How do you get the most out of your list?We... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your... Read More

Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very... Read More

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an... Read More

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their... Read More

Why Does Your Business Need An Autoresponder?

Suppose you have a website with 500 visitors a day,... Read More

How Can You Be Sure That Your Marketing Efforts Will Generate Profits?

There are several ways to ensure that your adverts are... Read More

Run Profitable Contests Using Autoresponders

Running a contest for your e-zine subscribers or web site... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why... Read More

Email Builds Brands

Email - today's preferred business communication tool - provides you... Read More