No matter what type of business you operate, you need an email list. Not just any list, preferably an opt-in list. If it's a double-opt-in list, it's even better. Why?
Because your list keeps you in touch with your clients and prospects; it develops a relationship of trust; people buy from people they trust; and finally, it's a very cost effective way of marketing.
Take this example of a hairdressing business with a proprietor we'll call Sophie. Sophie obtains the email addresses of her clients in her database along with details of the types of services they generally require eg, perm, haircut, shampoo etc.
She and her team know the periods between services so, when clients are due for another hairdo, she sends them an email reminder suggesting they ring a day or two in advance to ensure a booking. Clients respond.
Occasionally, she has a low demand day. Her paid staff is going to stand around without a full day of work.
Sophie goes through her database and finds several clients who would normally require a new hair job around about that time. She sends them a short email offering several booking times and a small discount if they accept.
Bingo! Instead of four hours without bookings, she now has three hours taken up.
This is only one of many examples. Veterinary practices email people about their animals' vaccinations; dentists about follow-up work; hardware stores about specials and so on.
If you haven't got and maintain an email list, you are missing out on opportunities, including some new ways to make money. Also, if you send letters to clients/prospects now, you can cut out the expense of postage, stationery, lodgement, printing and other associated costs.
This is all good stuff, however, your list has to be obtained and managed in accordance with the various Spam legislation. That's why you must get people to opt-in and agree to receive email from you before you send it.
Double opt-in occurs when people subscribe to your list from your Internet site and you send them a message seeking assurance that they ... and not someone pretending to be them ... actually completed the subscription. When they reply, the deal is done.
This can all be done automatically saving you a tremendous amount of time and money.
So, if you haven't got an email list, what will you do about it today?
Copyright Robin Henry 2005
Robin Henry is an educator, human resources specialist and Internet marketer whose firm, Desert Wave Enterprises, helps individuals and businesses improve their performance by using smart processes, smart technology and personal development. He lives at Alice Springs In Central Australia. Visit Desert Wave Enterprises to read more about email.
![]() |
|
![]() |
|
![]() |
|
![]() |
Let's recap what you've learned so far...In the first lesson,... Read More
Before the advent of email most of us, other than... Read More
You may remember a time before there was email?a time... Read More
Gartner estimates that half of the 5.5 trillion emails sent... Read More
This interview is with Michael Murray, the author of a... Read More
Any business today, be it online or off needs a... Read More
If you have auto response system set up for following... Read More
One major asset that every internet or affiliate marketer needs... Read More
When it comes to gaining and keeping customers, every website... Read More
Developing and executing a successful e-mail marketing campaign is becoming... Read More
Have you noticed the marketing frenzy? Have you felt the... Read More
If you run (or plan to run) an online business,... Read More
Are you dead sure about receiving of all the important... Read More
1. USE POP-UPS Pop-ups are one of the most common... Read More
It is just amazing. Power right at your fingertips. It... Read More
Autoresponders are, without a shadow of a doubt, one of... Read More
Whether a company sells light fixtures to large corporations or... Read More
My first email address was with compuserve.com back when you... Read More
E-Mail is still the most widely used Internet tool available... Read More
Computer viruses are usually a bad thing. They can compromise... Read More
Keeping your email lists fresh is critical to the success... Read More
Email is a vital part of doing business online, but... Read More
One of the things that the introduction of blogs has... Read More
If you're looking for low-cost ways to promote your business... Read More
It's not a website.It's a smart autoresponder and mailing list... Read More
If you're like me, there are certain types of email... Read More
Website promotion is certainly a main focus of all business... Read More
Lack of trust is the biggest problem marketers have on... Read More
1. Create a unique selling proposition (USP).Developing a USP for... Read More
One of the best and newest tools out there for... Read More
Does it seem to you that when you view "openings"... Read More
? Are you tired of searching for e-mail messages you... Read More
It appears that Mr. Gates' prophetic prediction that charging marketers... Read More
We all know that spammers are looking for your email-address.... Read More
One web advertising strategy that can help you become popular... Read More
It seems that Google is revolutionizing the Net in more... Read More
Do you know how to feed it, so that it... Read More
Writing and publishing a successful newsletter is perhaps the most... Read More
So, autoresponders allow you to automate the process of instantly... Read More
Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More
One of the most effective methods of advertising your e-zine... Read More
If Gutenberg were alive today he would be in publishing... Read More
Hey, using eBooks, eReports and eCourses is a fantastic way... Read More
When it comes to your gravy, lumps are bad. When... Read More
Imagine going to bed and waking up in the morning... Read More
Many companies begin their online sales ventures with the wrong... Read More
In the world of ecommerce, millions of sites are fiercely... Read More
Technology has a tendency to be impersonal and unfriendly -... Read More
1. The Power of SevenWhen choosing a price point for... Read More
Do you read all your Ezines? Or do you file... Read More
Delivering email newsletters and sales messages to opt-in subscribers and... Read More
Sustainable email sending programs in an inherently hostile environment now... Read More
Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More
At the recent Online Marketing Show, Adestra ran an email... Read More
Marketing your business with email is an art.It's very easy... Read More
Let's recap what you've learned so far...In the first lesson,... Read More
Wednesday, December 15 2004 at 16:00 EET... Read More
Happy New Year! New attitude? New habits? How about 10... Read More
Out of all the possible approaches to affiliate marketing, lead... Read More
Sending messages and information to people who have given you... Read More
You're probably familiar with e-mail signature (or "sig") files --... Read More
If you design kitchens, is another kitchen designer your competition?... Read More
A few months into the job and Sabrina's cold calling... Read More
A Review on Email Go Getter System (EGGS) by Martin... Read More
I got my first email account way... Read More
Advantages of the free mailing listsThe free newsletters are a... Read More
Email Marketing |