So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. And when the conventions of punctuation are ignored, readers tend to become confused. As I teach every single one of my clients, the point of all business writing is clarity. If a document--whether email, letter, memo, or report--isn't clear, no business is going to get done. Period.
Writers have been confused by the comma for ages. Either they overuse commas or underuse them. Either way, using too many or too few can cause confusion. In particular, confusion often occurs with whether to use commas after introductory phrases and whether to use commas when listing a series of items. Read on for answers to both questions.
Commas after introductory phrases
The way we use punctuation over time influences how meaning is applied to those marks of punctuation. The comma causes a tremendous amount of controversy in writing and carries an enormous amount of weight. Look, for example, at the sentence below: "She sat in a café drinking coffee, wearing clogs and a scarf upon her head."
What do you see? No, really; what do you SEE? Do you see a woman with clogs on her head along with a scarf? That's exactly what you should see. Based on the punctuation (and wording) the image is that of a woman with shoes on her head. This sentence can be made clearer simply by changing the punctuation and moving the "and": "She sat in a café drinking coffee and wearing clogs, a scarf upon her head."
How about leaving a comma out? Does meaning become unclear without a comma? Consider this: "When Margaret ate pizza dripped from her chin."
Not a very pretty sight, eh? Add a comma, and you'll know what was dripping from her chin (though what she was actually eating is still unclear): "When Margaret ate, pizza dripped from her chin."
Commas in series
What about using the comma when listing items in series? Do you put the comma before the "and" or do you leave it out? "We'll be preparing the budget, writing the proposal, and presenting the data at the conference."
If you put it in, you are a fan of the serial comma right along with me! If you left it out because you remember being told the "and" replaced the comma, then you might be struggling with what I'm going to say next: the serial comma helps to clarify information for the reader. When the serial comma is used, the reader can identify distinct entities in sentences easier. Hold on! No rebellion just yet. Let me give you an example where the serial comma can help information become clear: "My favorite meals are macaroni cheese and crackers peanut butter jelly and toast and fruit."
Based on what you see here, how many foods do I like? Five? Three? Depends on where the commas are. Take a look:
"My favorite meals are macaroni, cheese and crackers, peanut butter, jelly and toast, and fruit." (5)
"My favorite meals are macaroni, cheese and crackers, peanut butter, jelly, and toast and fruit." (5)
"My favorite meals are macaroni, cheese, and crackers; peanut butter, jelly, and toast; and fruit." (3)
Without the comma distinctly separating each of the entities in the series, the reader is left to decide on the combinations of foods that make up the meal. Putting the commas in--especially the serial comma--helps the reader know in what combinations I like them.
Do you notice the semicolons in the last example? The rule is when an item in a series already contains a comma, use semicolons to distinctly separate the items.
Some folks who don't like the serial comma will say that in the above examples they agree with using it to clarify entities; however, they will opt not to use it when the meaning might appear transparent. Here's a caution for you: readers pick up patterns in punctuation very quickly. If the patterns are consistent, they have very little problem getting meaning. But if the patterns vary, they can quickly become confused and begin to wonder what the various uses are and how they should interpret the data.
Our goal, as I mentioned at the start of this article, is complete clarity for our readers. Clarity overcomes misunderstandings and helps to establish our credibility as authors. Our readers trust us and will cooperate with us to the degree that we have credibility with them. If we're inconsistent, our credibility is damaged; then they may not be so willing to work with us. So much depends upon the comma...
About the Author:
Dr. Tracy Peterson Turner works with organizations that want to turn their managers into leaders and with leaders who want to get their messages heard. She is an expert in both written and verbal communication and conducts presentations and workshops to help individuals and corporations meet their communication goals.
Visit Tracy on the web at http://www.Mgr-Impact.com. Email her at Tracy@Mgr-Impact.com
![]() |
|
![]() |
|
![]() |
|
![]() |
Most email marketers know that it is important spam-check email... Read More
Computer viruses are usually a bad thing. They can compromise... Read More
Email is a wonderful thing. It costs next to nothing... Read More
Being online for the last five or so years has... Read More
Recently, there has been a lot written about email and... Read More
The importance of building an opt-in list over spamming (a.k.a.,... Read More
Everyone is talking about RSS. Blogs, newsites and the like... Read More
First things first, I'm not a legal expert and so... Read More
I have always been an avid reader of Stephen King's... Read More
Everyone knows that in order to be successful online you... Read More
If you are really interested in conducting a successful, effective... Read More
Everyone who has been marketing online for sometime already know... Read More
In the business world, "You've Got Mail" has turned into... Read More
If there's one thing I've learnt in over 3 years... Read More
One of the greatest challenges facing business owners and managers... Read More
Email EtiquetteIn order to effeciently communicate on the Internet it... Read More
The #1 Thing You *MUST* Have Before Even Thinking About... Read More
Whenever we talk to a new or a "we hope... Read More
E-mail, a wonderful communication tool is also the greatest challenge... Read More
Let me ask you a question, "What is the most... Read More
If you're looking for low-cost ways to promote your business... Read More
Top 10 Ways to Quickly Build Your List Have you... Read More
In a fast moving global economy, e-mail offers you the... Read More
I recently undertook an email advertising promotion, using a number... Read More
Your newsletter's success depends on its design. An attractive, easy... Read More
Targeted, cheap, fast, trackable and with more reporting than traditional... Read More
As you read every word of this article, you'll be... Read More
1. USE POP-UPS Pop-ups are one of the most common... Read More
Sustainable email sending programs in an inherently hostile environment now... Read More
We all know that spammers are looking for your email-address.... Read More
How did you sell your last product? Imagine that I... Read More
Newsletter publishing has always made a lot of sense. It... Read More
There's an old saying 'Manners maketh the man (or woman)'... Read More
If you are not using a follow up autoresponder until... Read More
Many of my clients ask me whether they should publish... Read More
Further to my previous issues this subject continues - part... Read More
Hi you may or may not know that your Autoresponder... Read More
Some time ago I was thinking about the best and... Read More
What if I told you that with each passing day,... Read More
An autoresponder is a very powerful tool for any online... Read More
Further to my previous issues this subject continues ? as... Read More
Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More
Rude and crass e-mail seems to be at an all... Read More
These are several ways that you can use to persuade... Read More
The topic of sending attachments by e-mail is not one... Read More
Yes, the headline is spelled right. What if you had... Read More
My first email address was with compuserve.com back when you... Read More
1. When you make your first sale, you need to... Read More
One of the biggest concerns for Realtors who publish their... Read More
Years ago, when email was just emerging as the incredible... Read More
Everyone at some point in their Internet experience has received... Read More
I am frequently asked how to create and send HTML... Read More
Here are 22 simple but highly effective methods to build... Read More
Whether you've got 100 or 100,000 people on your email... Read More
Every marketer needs leads, they are the lifeblood of your... Read More
In the business world, "You've Got Mail" has turned into... Read More
Here are some hot list-building tips for you to grow... Read More
Website owners are always on the lookout for new ways... Read More
A few months into the job and Sabrina's cold calling... Read More
You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More
Targeted, cheap, fast, trackable and with more reporting than traditional... Read More
An autoresponder course is a group of articles or information... Read More
So, why would you want to send your campaigns out... Read More
Answering emails can take up a significant portion of the... Read More
How to use the latest e-messaging strategies to increase profits.Many... Read More
Years ago, I listened to Internet marketing "gurus" share that... Read More
Email Marketing |