It's hard to get your email through to clients, friends and family with all the Spam Filtering going on these days. If you are a Home Based Business owner that sends out a newsletter regularly you'll want to keep the following tips in mind to make certain your Work At Home Newsletter is getting through all the Spam Filters.
Spam is defiantly a problem. At one time I was receiving almost 300 per day, spending a good part an hour sifting through the mass of junk was more than I could tolerate. So I too enlisted the help of a Spam Filter ? Spam Arrest.
I do worry about losing out on emails that are important and interesting, but this is the price we all have to pay for those Spammers that have abused and are abusing the Internet.
Most Spam Filters use a Blacklist ? these are clusters of email addresses and domain names that are known for sending out a lot of Spam. Recipients of Spam generate most Blacklists'. So your newsletter could fall victim to a click happy Spam identifier that clicks your email into the dreaded Blacklist vault.
Spam Assassin, Cloudmark's SpamNet and Spam Arrest all use different methods of blocking spam. Spam Assassin uses a point system to conclude whether or not an email is Spam. If your Newsletter scores high it will surely be treated as spam and blocked. SpamNet blocks Spam two ways; the first, filters email based on keywords like "Free", and the second allows users to mark email and submit identified Spam to be blocked to other users of SpamNet.
My personal favorite is Spam Arrest, because it offers you total control over your inbox. You can decide who is allowed to send you email by importing your personal address book, or entering your known and approved contact addresses directly into the system.
Emails from unknown senders will receive an auto-reply message containing a "challenge" -- if or when the sender completes the challenge (the response), their email is forwarded to your inbox, and they are then added to your authorized sender list.
The challenge is easy for people, but impossible for automated systems (i.e. spambots) to complete.
The Spam Arrest challenge/response system effectively blocks all the spam while still allowing friends, family and trusted contacts to email you without the risk of being filtered out by imprecise software systems.
So How Do You Keep Your Newsletter From Being Blocked?
Here are some tips to help your Newsletter reach your subscribers:
DO NOT send your newsletter unsolicited. Be sure your customers have requested to be on your subscriber distribution list ? using an auto responder, like Aweber, that requires your subscribers to opt-in and confirm that then have requested your Newsletter will help keep you off the blacklists.
Use your Newsletter's name in the subject line. Your subscribers should recognize your Newsletters name. Using subject lines that are full of hype and so called trigger words may get your Newsletter blocked by the Spam filters.
NEVER TYPE IN ALL CAPS. This will surely get the Spam filter red flags raised and your email forwarded to the dreaded blacklists.
Words like "Free", "Limited Offer", "Money" even "home business" will engage most Spam filters.
The simplest words like "remove" should be avoided as well. Use "unsubscribe" in your directions to subscribers that want to stop receiving your Newsletter.
Spammers most often use free email addresses ? so you should avoid using them at all costs. Send your Newsletter from a reputable domain name ? one that matches your own website would be best.
Never send attachments with your Newsletter. Attachments put a fear in most email recipients and will tag your email as Spam.
Your Newsletter will most likely have words within the text that trigger Spam filters ? these words like "Free" and "Home Business" can be easily disguised by adding a period or hyphen between two letters ? do not over do it though. It will not be long before this tactic will be a trigger for the top Spam filters, so keep up with all aspects of the best Spam filters so your Newsletter will reach your subscribers.
Copyright 2005 ? Tim Somers, 3G Enterprises, LLC
Tim Somers "The Home Biz Honcho". Changing Your Life, Helping You Make Money While You Work From Home. Get Tim's Top Ten Home Biz Opportunities ? Free Report at: http://www.Home-Based-Business-Opportun ity-Honcho.com If you are ready to start building a Residual Income ? Tim will build you your very own Money Generating Website for FREE! http://www.Free-Make-Money-Site.com
![]() |
|
![]() |
|
![]() |
|
![]() |
Years ago, I listened to Internet marketing "gurus" share that... Read More
If you've written numerous articles, you can use them to... Read More
If you're in business and use email, you've likely learned... Read More
This is a little "beauty" of an idea if you... Read More
If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More
These are several ways that you can use to persuade... Read More
Over 40% of all emails within your marketing campaign are... Read More
We all know that spammers are looking for your email-address.... Read More
Opt in email marketing is no different than normal direct... Read More
It's been said before, but important to re-emphasize, e-mail is... Read More
E-mail promotion Internet marketing can help your home-based business expand... Read More
Before the advent of email most of us, other than... Read More
Whether you've got 100 or 100,000 people on your email... Read More
If you are really interested in conducting a successful, effective... Read More
Given the inherent problems with traditional marketing techniques, it`s important... Read More
You've launched your web site. You've implemented a public relations... Read More
This interview is with Michael Murray, the author of a... Read More
Even though many people have been writing e-mails for a... Read More
Have you noticed the marketing frenzy? Have you felt the... Read More
Publishing your own ezine is critical to establishing a long... Read More
One of the biggest concerns for Realtors who publish their... Read More
An autoresponder is useful for, well, responding to people who... Read More
Keeping your email lists fresh is critical to the success... Read More
The importance of building an opt-in list over spamming (a.k.a.,... Read More
What if you could send out all the information that... Read More
1. Write Your Objective - Before you write your sales... Read More
Have you ever heard email described as, "the killer Internet... Read More
Now that we've explored the importance of sending permission-based email,... Read More
1. Ask visitors to subscribe to your e-zine. It's a... Read More
You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More
There's an old saying 'Manners maketh the man (or woman)'... Read More
The key to the success of e-commerce is in the... Read More
Just because you can communicate with hundreds of people virtually... Read More
Some time ago I was thinking about the best and... Read More
An opt-in e-newsletter is one of the most effective marketing... Read More
This little parody, and the comments that follow, were... Read More
How many times have you realized that your email simply... Read More
With all the safelists and different methods for using them,... Read More
It's true that "content is king," but equally important to... Read More
1. Write Your Objective - Before you write your sales... Read More
Do you give web site visitors the opportunity to download... Read More
Email is a wonderful thing. It costs next to nothing... Read More
Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More
Delivering email newsletters and sales messages to opt-in subscribers and... Read More
-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA,... Read More
Further to my previous issues this subject continues - part... Read More
Your list is your life. If you do not have... Read More
Successful online business can't be led without email marketing. Many... Read More
Did you know that one of the major purposes of... Read More
No doubt email is still the best way to get... Read More
Spam has been such a problem that email filters are... Read More
I get e-mails all the time from people on my... Read More
When you are an expert, you sometimes forget that others... Read More
Here are 22 simple but highly effective methods to build... Read More
Why you need new website content.Finding or creating good content... Read More
The neurophysiological dynamics of understanding each email message are very... Read More
The key to the success of e-commerce is in the... Read More
These are several ways that you can use to persuade... Read More
Marketers the world over use follow up autoresponders toincrease sales.... Read More
Just about every successful Internet Marketer will tell you that,... Read More
As an Online Home Based busy owner you will reach... Read More
The #1 Thing You *MUST* Have Before Even Thinking About... Read More
Let's give a definition to autoresponder first. So, what is... Read More
Every business needs a low cost way to reach targeted... Read More
Don't be insulted. Don't take it as a personal rejection.... Read More
Another powerful reason for making the switch from using the... Read More
Email Marketing |