How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your offer to are actually interested in what you are offering.

Often people contact me and ask me to promote their product to my list. If it isn't congruent with the products I have then I never cross the line and promote them to my list.

People give you their details trusting you to let them know when something good becomes available.

Don't blow it by talking about something they're clearly not interested in.

Personalize every email you send out, especially in the Subject Heading.

If there is something we are attracted to its ourselves. When we hear or see our own name we always give it a higher priority.

In this time of rampant spamming and internet jokes doing the rounds we are now conscious of how much time is wasted with this amazing so called time saving technology.

You want to maximize the chances of your email being read so keep it personal.

Everything you do in marketing has to showcase the benefits to the reader.

Too many times people send out an offer without having the benefits to the customer emphasized in the headline.

People only ever care about how something is going to help them either make their life less painful or make it more pleasurable.

Having a benefit to the customer in the headline can do this for you.

Think about your product or service from your customer's perspective.

What are the benefits that are going to interest them?

Is your product or service going to save them time and or money?

How is it going to improve their lives?

Write headlines that showcase emphasize these benefits.

Try to use power words in the headline!

One of the most powerful words you can have in the headline is You.

Don't forget people are so busy now they will only give your email a limited amount of their concentration. Therefore you should summarize your offer in the first paragraph.

If it's compelling enough it should grab the reader's attention and make them want to read further.

To Be Continued!

Scott Wilson - Internet Business Opportunity Creator and Internet Business Coach. Owner of http://www.InternetSalesMentors.com and http://www.TheGoldsInHere.com

In The News:


pen paper and inkwell


cat break through


Proven Techniques For Building A Responsive List

We've all heard those who have Internet business-success stories proclaim,... Read More

Just Because You Can...

Just because you can communicate with hundreds of people virtually... Read More

Seven Ways to Dramatically Increase Your Email Marketing Profitability

1. The Power of SevenWhen choosing a price point for... Read More

Automatic Responder - The Secret of Super Affiliates Success

Congratulations, you just made a sale!Congratulations, you just made a... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects.... Read More

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

If you are not using a follow up autoresponder until... Read More

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely... Read More

How To Build Your Greatest Opt-In List

I get e-mails all the time from people on my... Read More

Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide... Read More

Viral Marketing with Your Signature File

Computer viruses are usually a bad thing. They can compromise... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at... Read More

One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder

An autoresponder gives you the ability to send messages effortlessly... Read More

Using Internet Direct Mail To Increase Your Company?s Profits

"I want to sell my company's products on the Web,... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a.,... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why... Read More

Converting More Free Downloads to Paid Customers

Do you give web site visitors the opportunity to download... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

Let The Email Wars Begin

Things just got a lot hotter in the hyper-competitive world... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales... Read More

The Innovative Ways To Use Your Autoresponder

If you have auto response system set up for following... Read More

Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign

Before you start an e-mail marketing campaign it is important... Read More

Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why?... Read More

Are Your Emails Being Heard

Yes, the headline is spelled right. What if you had... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their... Read More

Email Communication

Gartner estimates that half of the 5.5 trillion emails sent... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets... Read More

Email MarketingTips - 3 Reasons Why Business Must Use Email Communications

Whether a company sells light fixtures to large corporations or... Read More

Use Autoresponders, to Build Relationships In Your Affiliate Marketing

It's true that "content is king," but equally important to... Read More

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition?... Read More