How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your offer to are actually interested in what you are offering.

Often people contact me and ask me to promote their product to my list. If it isn't congruent with the products I have then I never cross the line and promote them to my list.

People give you their details trusting you to let them know when something good becomes available.

Don't blow it by talking about something they're clearly not interested in.

Personalize every email you send out, especially in the Subject Heading.

If there is something we are attracted to its ourselves. When we hear or see our own name we always give it a higher priority.

In this time of rampant spamming and internet jokes doing the rounds we are now conscious of how much time is wasted with this amazing so called time saving technology.

You want to maximize the chances of your email being read so keep it personal.

Everything you do in marketing has to showcase the benefits to the reader.

Too many times people send out an offer without having the benefits to the customer emphasized in the headline.

People only ever care about how something is going to help them either make their life less painful or make it more pleasurable.

Having a benefit to the customer in the headline can do this for you.

Think about your product or service from your customer's perspective.

What are the benefits that are going to interest them?

Is your product or service going to save them time and or money?

How is it going to improve their lives?

Write headlines that showcase emphasize these benefits.

Try to use power words in the headline!

One of the most powerful words you can have in the headline is You.

Don't forget people are so busy now they will only give your email a limited amount of their concentration. Therefore you should summarize your offer in the first paragraph.

If it's compelling enough it should grab the reader's attention and make them want to read further.

To Be Continued!

Scott Wilson - Internet Business Opportunity Creator and Internet Business Coach. Owner of http://www.InternetSalesMentors.com and http://www.TheGoldsInHere.com

In The News:


pen paper and inkwell


cat break through


Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers... Read More

Save Time By Creating Email Signature Templates

If you're like me, there are certain types of email... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one... Read More

Let The Email Wars Begin

Things just got a lot hotter in the hyper-competitive world... Read More

11 Creative Ways You Can Use Autoresponders

1. Pick 4 or more articles you've written that have... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

Three Steps To Building A 50K Email List In Less Than 90 Days

One major asset that every internet or affiliate marketer needs... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to... Read More

How To Write E-mail Messages For Phenomenal Results

Would you be interested in getting 10 times better results... Read More

How to Deal With Rude E-mailers

Rude and crass e-mail seems to be at an all... Read More

Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign

Before you start an e-mail marketing campaign it is important... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of... Read More

An Introduction to Auditing Your Email Audiences

Organisations such as the BPA have been providing auditing services... Read More

Build Your Opt-In List Today

There are many services available to help your with building... Read More

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only... Read More

Writing Effective Emails

Sometimes email messages can get quite long, especially when you... Read More

Email Hosting ? Learn How To Use eMail To Grow Your Business

Email is a wonderful thing. It costs next to nothing... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails... Read More

How Autoresonders Can Put Your Business On Autopilot

Owning your own online business is a lot of work.... Read More

Get Viral

Hey, using eBooks, eReports and eCourses is a fantastic way... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email... Read More

Email Marketing - How Best To Manage and Distribute Your Messages

This holiday season 15 percent of consumers in the US... Read More

Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that... Read More

5 Things You NEED to Know About Your AOL 9.0 Subscribers

In Fall 2003, America Online (AOL) released its brand new... Read More

How to Laser Your Email Messages

If you're in business and use email, you've likely learned... Read More

Ten Tips to Building Your Opt-in List.

To build and maintain your opt-in list requires constant attention.As... Read More

Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More

Sucking in Readers: Proven Ways to Increase Reader Interaction

You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More

Seven Ways to Dramatically Increase Your Email Marketing Profitability

1. The Power of SevenWhen choosing a price point for... Read More

Web Advertising: How To Increase Traffic By Offering A Free Course

One web advertising strategy that can help you become popular... Read More