What is Email Marketing?

There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach. Yes, these approaches can work, but then after spending a lot of money it's tough to calculate return on marketing investment. Now these days, there are two effective and low-cost approaches, search engine marketing and Email Marketing.

Email Marketing starts with the use of email accounts. 90% of the adult internet users have personal/ business email accounts in unites states. Millions of people across the country use email almost everyday. Business or personal use, people has just lost that old traditional mail approach.

Most of the business professionals and technocrats today check their email accounts more than voicemail on their phone.

Millions of people subscribes for information they are interested in everyday.

Although spammers are killing the charm of email marketing and everyone is effected.

The way I define Email marketing is as below:

"Email marketing is a technique to reach the maximum number of people or businesses through Email in a shortest amount of time with minimum spending."

Starting with small businesses, universities, non-profit organizations, associations, online publications and many giant corporations are using email marketing in one way or another. Small businesses uses email marketing as sales effort, associations uses it to send information to their members and information subscribers, and giant corporations are using it to increase brand awareness.

The fundamentals of Email marketing a regular or online product is no different from those that apply to conventional marketing. A compelling message must be developed to convey the product and achieve the core objectives of the email marketing campaign (Increased brand awareness, brand image, trial etc.) Unlike other marketing techniques, Email marketing gives you all the reports, statistics and results in real-time. I believe Email Marketing is the only technique that gives you perfect calculations of the Return on Marketing Investment.

Email marketing can be most useful tool in the following areas:

Brand development
Customer relationship management
Boost sales
Increase product awareness

Above of all, Email marketing success depends upon well executed creative development (message creation) and targeting. Reach to millions in a day, the only way is Email Marketing!

Mike Savaliya is an Editor with http://www.MailMailer.com a leading web-based Email Marketing service provider. Create, send, and track HTML email newsletters. Free to try!

In The News:


pen paper and inkwell


cat break through


An Unexploited Market: Striking Gold Without Searching for El Dorado

Companies have been focused on using the Internet to market... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

Everyone who has been marketing online for sometime already know... Read More

E-Marketing Deliverability Issues

Does it seem to you that when you view "openings"... Read More

Why Autoresponders Are An Essential Tool For Your Business

Did you know that one of the major purposes of... Read More

8 Quick, Hot Reasons You Should Offer an E-mail Course Today

1. E-mail courses are generally quick and easy to create.... Read More

Build Your Opt-In List Today

There are many services available to help your with building... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to... Read More

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a.,... Read More

Email: When You Dont Get a Response

The lack of an email response is an issue I... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that... Read More

Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why?... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective... Read More

Should You Publish a PAID E-zine?

Many of my clients ask me whether they should publish... Read More

A Little Secret That Produces BIG Results

What if I told you that with each passing day,... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

How Autoresonders Can Put Your Business On Autopilot

Owning your own online business is a lot of work.... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the... Read More

You DO Have an Email List Dont You?

No matter what type of business you operate, you need... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition... Read More

What Good Is An AutoResponder?

A term that confuses just about everyone is "autoresponder". When... Read More

How To Avoid Having Filters Eat Your Emails

You've probably read 1000 times that "the money's in the... Read More

The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List

It's not a website.It's a smart autoresponder and mailing list... Read More

Youve Got Mail

It seems that Google is revolutionizing the Net in more... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

Using A Simple Idea to Target Your Audience

A wonderfully easy and free concept that many people seem... Read More

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in... Read More

Email Laws That Could Bring You to Jail Even if Youre Not Spamming

First things first, I'm not a legal expert and so... Read More