Why You Need a Newsletter

If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. Newsletters can not only inform your customers of future events, discounts, and services, but can serve as a helpful source of information for you to analyze the growth and success of your business.

Newsletters can be published and distributed according to individual business needs (weekly, bimonthly, quarterly, and annually, etc.). Printing costs can be kept to a minimum with black & white printing; or if your budget is a bit more expendable, capture your reader's attention with a vibrant-colored logo, text and graphics. Whether you use b&w or color printing, adding a newsletter into your budget keeps and attracts new clients! Let's see the different types of newsletters and discover which best suits your needs. Newsletters can range from In the Office (ITO) Newsletters to Out of the Office (OOTO) Newsletters. More importantly, each one serves its own separate purpose.

Inter-Office (ITO) Newsletters. ITO Newsletters may be somewhat casual generated simply for the purpose of notifying those with whom you work. Educate employees by placing this type of newsletter in their office mailbox or on their desk.

• New Procedures, Policies and Guidelines. Rules and regulations change within a company without a moment's notice. Give employees no excuse for claiming the e-mail was never received regarding the new methods in which the office may be run. Eliminate constant runs to Human Resources.

• Promotions, Employment Announcements. Assist employees in celebrating their joy by introducing the new employees, the latest promotions, the latest job openings and even the continued growth of the company.

• Miscellaneous (Birth Announcements, Retirement Parties, etc.). Allow your employees to be a part of the family and feel at-home while in the office by listing personal, yet instructive, data regarding their lives. Better still, inform the employees of the holiday parties.

Out of the Office (OOTO) Newsletters. OOTO Newsletters are a bit more formal. Here's your chance to win, gain and retain customers. Think of this as a promotional tool sent out via postal mail or distributed face-to-face.

• Press Releases. Here, you can inform people of your new (or already established) business and why your services are so innovative.

• Latest Discounts. Often businesses will offer discounts or coupons to be redeemed during the holiday season or perhaps you want to offer a referral discount to those who recommend your services. If this is the case, a newsletter is the place to inform the customers of the price cut.

• Latest Services. During the past few months you've built-up your business to the point where you're comfortable adding new services. Here's the chance to explain how these services can best assist their needs, and how this addition is merely a fulfillment of the customers' requests.

• Ingenious tips. Why else should people use your services? Well, because you're always filled with wonderful tips regarding your products and services. Share some of your wonderful ideas with customers to allow them to feel even more confident in your services. Keep them coming by offering an insider's tip in each issue.

Keep the number of pages to a minimum. After all, this is a newsletter, not a magazine or newspaper. Newsletters are best if designed to be read in one sitting.

About The Author

Stephen Jordan has five years experience within the educational publishing industry. Stephen was a freelance editor with such educational foundations as Princeton Review, The College Board, New York University, and Columbia University. Away from the office, Stephen promotes his creative writing with his home-freelance business OutStretch Publications and his artwork. Stephen holds two Bachelor of Arts degrees in writing and literature from Alderson-Broaddus College of Philippi, West Virginia

Editor@OutStretch.net

---

How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More

Automatic Responder - The Secret of Super Affiliates Success

Congratulations, you just made a sale!Congratulations, you just made a... Read More

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file... Read More

Interview With Michael Murray: Autoresponder Basics

This interview is with Michael Murray, the author of a... Read More

Email and Newsgroup Etiquette

Email EtiquetteIn order to effeciently communicate on the Internet it... Read More

Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More

Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're... Read More

Email Advertising - How Ad Tracking Helped Create a Killer Ad

I recently undertook an email advertising promotion, using a number... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that... Read More

A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were... Read More

Signature Files: The Easy Way To Create More Business

If you do business as an affiliate, then you're constantly... Read More

Effective Email Marketing

I've been sending out email camapigns for clients for over... Read More

Creating Demand With Email Newsletters

You've launched your web site. You've implemented a public relations... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

Do You Ponder the Automatic Responder?

* The Automatic Responder is generally referred to as an... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of... Read More

Internet Tip of the Week: Seven Rules of Email

Now there is no law that says you have to... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More

Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why?... Read More

Building Relationships Takes Time: Overcoming the Overnight Surge Urge

Whenever we talk to a new or a "we hope... Read More

How To Build Your Greatest Opt-In List

I get e-mails all the time from people on my... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible... Read More

How Opt-in Email Marketing Helps You In Your Online Business

The consumer of today is increasingly bombarded by marketing messages... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at... Read More

Email Etiquette III

Further to my previous issues this subject continues - part... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and... Read More

15 Ways to Manage Your E-Mail More Effectively

? Are you tired of searching for e-mail messages you... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'.... Read More