Analysing Autoresponders

An autoresponder is an automatic or software-mailing program.
Why would you want that?
Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential.

Go to sleep and have a software servant take care of business. Once configured, it will store, send and reply.

That's just great, but is that it? No.

Depending on the price and particular program, autoresponders will vary with respect to function, usability, and features. Free autoresponders are commonly available but can run in advertisements, as well as the information that you wish to send. That is not a completely repulsive concept, given the price, and as good a way to experiment with an autoresponder, as any.

Anyone wishing to access specific information can mail to a specific autoresponder address, but the primary difference is that an autoresponder is not a person, but a delivery mechanism for a person, with no regard for the location, state of awareness, or other demeanour of such a person.

That email that you can get with "Dear friend" as an opening, is likely to be the work of an autoresponder, where "first name capture" (a variable, with better ones), has failed to capture your first name by default. "Friend" is then chosen as an alternative. You see, a good one can be set up or configured to react to various situations.

Should you want to publish a newsletter on frogs, you can choose to load in that information into your autoresponder. Even better though is a choice to break your information into parts, and send it at pre-determined timed intervals. Part one immediately, part two in a few days, and like wise for the rest of the course.

It has even become normal to have autoresponders loaded with a years worth of information. In other words, you can load it with an entire course and forget about it for a year. New subscribers (or their email addresses ) can be automatically added to a database, and send the course in any sequence, but usually starting at the beginning.

An autoresponder can contain the address of another autoresponder, and trigger-off its information and cycle, when mailed to. A different course on "Interesting Frog Soups", for example, can be initiated this way. The possibility and potential can be almost endless, once you get a feel for them.

An autoresponder address will look similar to any normal email address except that it might contain a product/course or site name, instead of an individual's name. It will always contain the "@" symbol, within it, as it is essentially, mail. Example: frogsoupcourse@whatever.dotcom.

Anti-spam laws can vary from location to location, but "double opt-in", will provide some protection from allegations. The logic behind this is that I could subscribe you to something, by having your email address, and you may have no knowledge of the subscription. Until you get the course! You might not want it, and that is more or less spam, or abuse of your email address.

The autoresponder can send a confirmation email to the address used for the subscription, and go some way in establishing that it is really you. While I can have your email address, it is or should be, unlikely that I'd know your password to access such a mailbox.

Extra precautions are often taken, like Time, Date, and I.P. stamping.

Anything really that you think will protect your good name from allegations, whether false, mistaken, or deliberate, will be a plus.

Should you need to experiment, then typing anything like "free autoresponder" into your favourite search engine, will give you enough choice at an universally affordable cost.

Upgrading to a paid version gives more control on its information and outgoing links, so the rest is down to your sales copy ability and strategies.

A recognised starting point is to "wrap" sentence length or basically make them appear visually shorter, rather than an actual sentence shortening exercise. Given the amount of information that is currently in circulation, the reader would have to be extremely interested in a topic, to maintain such an interest, which is not always the case. If it is difficult to read, then all is lost.

Incidentally, books use/used similar techniques to ease the reading experience, by altering the distance between words. In other words, the typical distance between characters would be increased where applied to the distance between words. One and a half to twice, would be typical and if you pick up a book, then you may notice it. While this is a feature of modern word processors, a similar result is achieved by wrapping the sentences, in an autoresponder context.

Reading long sentences with few paragraphs, is best left to the Medical, Scientific and Legal communities.

Any way that you look at it, an autoresponder will compliment your time, marketing and online business.

Seamus Dolly is at http://www.CountControl.com

---

Converting More Free Downloads to Paid Customers

Do you give web site visitors the opportunity to download... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the... Read More

Dont Be Viewed as Rude!

All too often otherwise nice folks come off as terse... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More

Ways To Persuade Your Web Site Visitors To Give You Their Email Address

These are several ways that you can use to persuade... Read More

Newsletters that Work

Offer a newsletter in a time frame that will be... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML... Read More

Having an Opt In List As an Affiliate Marketer Is Crucial

What is an Opt-in List and what is its significance... Read More

Automatic Responder - The Secret of Super Affiliates Success

Congratulations, you just made a sale!Congratulations, you just made a... Read More

Direct Marketing Strategies for Holiday Email Promotions

Tis the season to leverage customer interest data for successful... Read More

Top 3 Reasons Why RSS Is Better Than Email

Everyone is talking about RSS. Blogs, newsites and the like... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More

How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns

In this article I will give you several tips that... Read More

How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years... Read More

The Flu and List building Go Hand In Hand!

What does the flu have to do with building your... Read More

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand... Read More

Its In The List! Thats Where It Is!

Have you noticed the marketing frenzy? Have you felt the... Read More

Email Aesthetics- APPEARANCE is Everything!

Email AestheticsIt`s an old, old saying, but it`s true: you... Read More

5 Things You NEED to Know About Your AOL 9.0 Subscribers

In Fall 2003, America Online (AOL) released its brand new... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

Email Etiquette V

Further to my previous issues this subject continues ? as... Read More

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales.... Read More

Increasing Email Deliverability

Most email marketers know that it is important spam-check email... Read More

To Lead or Not to Lead?

Working with Leads or Opt-In Clients can be very confusing... Read More

Five Profitable Ways To Use Your Follow Up Autoresponder

What? You are not using a Follow up Autoresponder? Then... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual... Read More

8 Tips to Increase Response in Email

Opt in email marketing is no different than normal direct... Read More

7 Ways Email Can End Your Business Relationships Before They Start

Too often, people forget they're anonymous in the internet world.... Read More

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will... Read More