10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to find a joint venture partner? Having an objective will help you focus your copy.

2. Make A List Of Your Product's Benefits - How will it improve your prospect's life? How will it save them money or time? How will it make them more productive? Use the top three or four benefits in your email. Be specific and tone down the hype.

3. Spend Time Creating Effective Subject Lines - Don't rush through this task. A subject line is the equivalent of a print headline. If it doesn't catch their attention right away, a reader won't bother opening the message. Avoid writing cute puns or play-on-words. Make your subject line sound valuable to your prospect. For example, "5 Ways To Increase Your Web Traffic." Using this "How To" approach is one of the most powerful tactics in advertising. People are always hungry for info on how to increase sales, save time or increase productivity.

Another effective technique is to ask a question: e.g. "Need More Web Traffic?"

4. Select Your Words Carefully - With the increasing use of anti-spam software, even legitimate "opt-in" emails often get blocked. You need to choose words that prevent your email from being filtered out. Never use the word "free" in a subject line. For a list of words to avoid, visit this site: http://spamassassin.org/tests.html

5. Use A Casual Tone - Nothing turns off a reader faster than stiff, formal language. You're not writing a college essay. Write your email as if your were writing to a friend.

6. Use Short Sentences - They're easier to read and sound more conversational than long sentences. Keep your sentences crisp and snappy. And use short words rather than long.

7. Use Bullets To Highlight Benefits - People tend to scan email rather than read every word. Bullet points makes it easy for a reader to quickly catch key information on your product or service.

8. Use Testimonials - Nothing builds confidence in your product quicker than comments from satisfied customers. Collect testimonials whenever you can. Include the customer's first and last name. Comments that use initials, like "J. Smith," are not credible.

9. Hyperlinks Should Be Specific When you insert a link into your email, make sure it takes the prospect to the specific info you referred to in your letter. Don't just link to your homepage and expect the prospect to search for your offer. Your response will drop significantly.

10. Offer An Incentive To Get The Prospect To Take Action Now - It's not enough to publicize your product, you want the prospect to take action. At the end of your email, tell the prospect what they should do next. Sign up for your newsletter? Visit your website? Download an ebook?

You'll get a better response if you offer an incentive for them to take action. Offer a limited time discount. Give them lots of bonuses. Enter them into a contest. They're tons of incentives you can come up with.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz - http://www.dc-infobiz.com. Get his FREE REPORT "Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone." Send an email with REF006 in the subject line to: dcinfobiz@GetResponse.com

In The News:


pen paper and inkwell


cat break through


Effective Email Marketing

I've been sending out email camapigns for clients for over... Read More

Email Autoreponder ? How to Put your Business on Autopilot

Answering emails can take up a significant portion of the... Read More

Dont Use FFAs To Build Your Newsletter Subscriber

For those of you who aren't familiar with the term,... Read More

To Get Your Email To Stand Out From All The Junk

We know that email marketing is a cheap method to... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at... Read More

Email Communication

Gartner estimates that half of the 5.5 trillion emails sent... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you... Read More

Why Autoresponders are an Absolute Must

With autoresponders, you never have to lose money advertising again!... Read More

How?s Your E-mail Etiquette

In a fast moving global economy, e-mail offers you the... Read More

Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

Why Are People Cheesed Off With the Internet?

Having been connected to the "net" now for about eight... Read More

Building Relationships Takes Time: Overcoming the Overnight Surge Urge

Whenever we talk to a new or a "we hope... Read More

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site... Read More

6 Simple Ways to Manage Your Emails Better

E-mail, a wonderful communication tool is also the greatest challenge... Read More

Click for Success!

Being online for the last five or so years has... Read More

Market Your Business through Newsletters

Most business people on the web subscribe to at least... Read More

Do You Build Or Buy? (Tips On Leadgeneration)

Every marketer needs leads, they are the lifeblood of your... Read More

Great Response by Auto Responder

1. Collect leads with your autoresponder. You will get an... Read More

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

4 Effective Ways To Use Autoresponders To Increase Your Sales

An autoresponder is a very powerful tool for any online... Read More

Opt-In Email to Increase Website Traffic and Boost Online Sales

Sending messages and information to people who have given you... Read More

Email Builds Brands

Email - today's preferred business communication tool - provides you... Read More

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Email may be fast becoming the preferred means of business... Read More

New Realities for E-Mail Marketing

Spam e-mail is no longer the mild irritant it once... Read More

Three Steps To Building A 50K Email List In Less Than 90 Days

One major asset that every internet or affiliate marketer needs... Read More

The Fastest List Growing Secret

Are you running ads and marketing with tag lines that... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More