Do You Ponder the Automatic Responder?
* The Automatic Responder is generally referred to as an Autoresponder.
What is an Autoresponder?
Autoresponder - An automated system that sends out a prewritten email to a person who has requested information.
Autoresponders are essential for doing business online!
Here's why:
Instead of having to respond to each individual that requests information about your product or business, the autoresponder automatically sends out the information.
This frees you up to focus on other areas of marketing. Let's face it, if you begin to create a huge "opt-in email" list, you won't have time to respond to each individual person.
Opt-In Email - An opt-in email list is a list where the users have voluntarily signed up to receive e-mail about topics of interest. In double opt-in email lists the user must re-verify their request to be on a list.
This leads me to the "Autoresponder Sequence"
Autoresponder Sequence - A series of autoresponder messages scheduled to be delivered automatically via e-mail at predetermined intervals to a person who has requested it.
***Note***
You will load your "Autoresponder Sequence" to an autoresponder. Now, post an "Opt-In email" sign up box that corresponds with that autoresponder, requesting first name and email address.
O'kay, pretend for a moment that you are trying to sell cookbooks. You have an Opt-In Email box at your website where people can sign up to receive free desert recipes.
You've created an "Autoresponder Sequence" with desert recipes. You're now providing exactly what you promised, plus you're able to promote your cookbook.
You now have a list on Automatic! They are happy about receiving the desert recipes. And if you've played your cards right, you should've inserted some sales messages into the "Autoresponder Sequence"!
Autoresponders help you build trust, establish credibility, and deliver quality...
When I first came online, I signed up for information on investing in IRA's from this guy whose site sounded and looked fantastic. I found myself trusting his information. He was establishing credibility and delivering quality content.
You see, because he was utilizing the power of an autoresponder, he could continuously drip information on me causing me to take advantage on his offers!
This throws me back to the "cookbook" example. Most likely, your viewers aren't going to purchase on the first visit to your site. However, providing an opt-in box with certain offers greatly enhances the possibilities of sales.
That's what is so great about having an "Autoresponder"! You can sit back, collect names, and market to them.
Where can you get "Autoresponders?"
I suggest going to Google or Yahoo and typing in Autoresponders. You should receive several results. There are many different systems which range in price.
Do your homework and find what works best for you. However, I can't stress enough how important "Autoresponders" are to doing business online!
About The Author
Jason is one of the owners of © 2003 GoVistiors.com which offers website traffic and the best traffic education. Your free 5 day ecourse is waiting for you at http://www.govisitors.com/epackage.html
© 2003 GoVistiors.com
|
|
|
|
|
|
|
How Email Etiquette Will Make You More Money through Loyal, Repeat Customers
When it comes to gaining and keeping customers, every website... Read More
Writing Newsletters Online: How to Get it Right
A strange thing has been happening to newsletters online. They... Read More
Email Marketing - Whats the Situation in April 2005?
Email is still the King in Internet marketing. Many people... Read More
Web Advertising: How To Increase Traffic By Offering A Free Course
One web advertising strategy that can help you become popular... Read More
Seven Tips To A Perfect Email Ads
Everyone at some point in their Internet experience has received... Read More
Autoresponder Tips
An autoresponder is useful for, well, responding to people who... Read More
Plain Jane Email Equals Flat Results
Years ago, when email was just emerging as the incredible... Read More
Top 5 Reasons to Use Autoresponders
One of the best and newest tools out there for... Read More
Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products
1) Website FocusMake sure your site is focused on a... Read More
Six Tips for Nonprofit E-mail Success
An opt-in e-newsletter is one of the most effective marketing... Read More
Add Email To Your Marketing Mix
If you are serious about adding email to your marketing... Read More
Newsletter Template: Should You Use Them?
There is currently a huge demand online for newsletter templates.... Read More
Email Microtargeting
Email marketing is undergoing rapid changes. Now, more than ever,... Read More
Top 10 Business E-Mail Basics
When it comes to your business e-mail communications, you need... Read More
Twelve Tips for Successful Opt-in E-mail Newsletters
An opt-in e-newsletter is one of the most effective marketing... Read More
How to Start Your Own Mailing List
I remember reading time and time again when I first... Read More
Internet Tip of the Week: Mistakes Count Against You
Before the advent of email most of us, other than... Read More
Let The Email Wars Begin
Things just got a lot hotter in the hyper-competitive world... Read More
Your Money Is Still In Your List - Build It!
You are a home business entrepreneur. You have just built... Read More
Benchmark Study of Email Database Services
-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA,... Read More
Build Your Opt-In List Today
There are many services available to help your with building... Read More
What Is An Email Signature And What Do I Do With It?
You hear it all the time... email signature, sig file,... Read More
How To Set Up an Ezine Encyclopedia
Do you read all your Ezines? Or do you file... Read More
You Must Build A Customer List
If you run (or plan to run) an online business,... Read More
How To Use a Message Sequence to Increase Your Sales
If there's one thing I've learnt in over 3 years... Read More
The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
If you're looking for low-cost ways to promote your business... Read More
Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders
So, autoresponders allow you to automate the process of instantly... Read More
Email Deliverability Tips
Ensuring requested opt-in email is delivered to subscriber inboxes... Read More
A Review on Email Go Getter System (EGGS)
A Review on Email Go Getter System (EGGS) by Martin... Read More
An Introduction to Auditing Your Email Audiences
Organisations such as the BPA have been providing auditing services... Read More
Spam Check Your Newsletter for FREE
Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More
Learn How to Double and Triple the Size of Your Opt-in List by Helping Others
I think first of all, everybody deserves to have a... Read More
Ways To Persuade Your Web Site Visitors To Give You Their Email Address
These are several ways that you can use to persuade... Read More
Newsletter Template: Should You Use Them?
There is currently a huge demand online for newsletter templates.... Read More
20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses
An autoresponder course is a group of articles or information... Read More
How To Avoid Having Filters Eat Your Emails
You've probably read 1000 times that "the money's in the... Read More
Protect Yourself from Being Accused of Sending SPAM
Email is a vital part of doing business online, but... Read More
10 Ways to SCREW-UP Your LIST
Just in case you don't know, your 'LIST' ? is... Read More
An Unexploited Market: Striking Gold Without Searching for El Dorado
Companies have been focused on using the Internet to market... Read More
Using Internet Direct Mail To Increase Your Company?s Profits
"I want to sell my company's products on the Web,... Read More
FIVE ADVANCED and Essential features of Your Follow up Autoresponder
If you are not using a follow up autoresponder until... Read More
5 Things You NEED to Know About Your AOL 9.0 Subscribers
In Fall 2003, America Online (AOL) released its brand new... Read More
Yes, Please Do Come In, But Better Watch Your Step!
This little parody, and the comments that follow, were... Read More
Why Does Nobody Visit My Web Site?
After endless hours of writing, designing and programming your brand... Read More
The Name Squeeze ? Should You? Shouldn?t You?
This is a little "beauty" of an idea if you... Read More
How to Laser Your Email Messages
If you're in business and use email, you've likely learned... Read More
Autoresponders for Beginners
Hi you may or may not know that your Autoresponder... Read More
Using Mirror Pages Effectively
Thought I would share with you a very effective technique... Read More
Spam! Whats the Real Problem
Most people now know the official definition of spam- Unsolicited... Read More
Viral Marketing with Your Signature File
Computer viruses are usually a bad thing. They can compromise... Read More
Email Etiquette IV
Further to my previous issues this subject continues - part... Read More
A Lesson In Email: The Money Is In The List... With The Back-End Sales
Firstly, back-end sales is eMail Marketing at its best, so... Read More
A Review on Email Go Getter System (EGGS)
A Review on Email Go Getter System (EGGS) by Martin... Read More
Should You Publish a PAID E-zine?
Many of my clients ask me whether they should publish... Read More
How to Structure an Email Follow Up Series
Marketers the world over use follow up autoresponders toincrease sales.... Read More
All I Really Needed to Know About List Building I Learned From Stephen King!
I have always been an avid reader of Stephen King's... Read More
The Fastest List Growing Secret
Are you running ads and marketing with tag lines that... Read More
Three Steps To Building A 50K Email List In Less Than 90 Days
One major asset that every internet or affiliate marketer needs... Read More
An Introduction to Auditing Your Email Audiences
Organisations such as the BPA have been providing auditing services... Read More
The List Is The Thing
Many companies begin their online sales ventures with the wrong... Read More
The Lowdown: How To Create And Send HTML Email
I am frequently asked how to create and send HTML... Read More
Email Marketing Tips for Reaching an International Audience
Targeted, cheap, fast, trackable and with more reporting than traditional... Read More
How to Do an E-mail Interview in 9 Easy Steps
Need a fresh idea for your e-zine content? Do an... Read More
Introduction to Autoresponders
If you've reached the point of exhaustion trying to keep... Read More
Some Simple Sure-fire Strategies to Construct a Responsive Opt in List!
A responsive opt in list is an unbelievably powerful money-maker... Read More
Make Your E-mail Signature File WORK for You
You're probably familiar with e-mail signature (or "sig") files --... Read More
Email Marketing |