What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different?and that can be discouraging.

Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and skill to crank out something worthwhile on a schedule.

Why bother? Because the rewards are there for those who enter the newsletter game.

1. Build loyalty: Send out a regular newsletter to your customers to build loyalty. Better informed customers are better customers.

2. Educate: A regular newsletter can educate distributors, sales reps, or even prospects.

3. Boost credibility: Publishing a newsletter is a way to send out great information with your name on it.

4. Stay in touch: Advertising not in your budget? Exhausted your public relations options? A newsletter can keep your name in front of a small, well-defined audience.

5. Repeat your message: Repetition is an important facet of a successful communications program. A newsletter is another way to deliver your message.

6. Control. Control. Control: Audience. Message. Timing. You control it all with a newsletter.

7. Cost efficiency: Send out an electronic newsletter, and you can save on time, printing and postage. Plus you can use it as content on your web site.

About The Author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful business-to-business marketing and communications programs. Sign up for Claire's monthly newsletter, Communique, at www.clairvoyantcommunications.com. Claire can be reached at 763-479-3499 or e-mail to claire@claircomm.com

---

Proven Techniques For Building A Responsive List

We've all heard those who have Internet business-success stories proclaim,... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright... Read More

Paradigm Shift for the New World

In the business world, the primary focus is on selling... Read More

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...In the first lesson,... Read More

The Importance of Building a List

Out of all the possible approaches to affiliate marketing, lead... Read More

Learn How to Double and Triple the Size of Your Opt-in List by Helping Others

I think first of all, everybody deserves to have a... Read More

Using Mirror Pages Effectively

Thought I would share with you a very effective technique... Read More

Autoresponders, Which Autoresponder Is Right For Your Business?

An autoresponder is a software program that automatically sends a... Read More

Email Marketing - The End Is Nigh!

Consider if you will the resources, the time and the... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at... Read More

Just Write an Email

How did you sell your last product? Imagine that I... Read More

4 Effective Ways To Use Autoresponders To Increase Your Sales

An autoresponder is a very powerful tool for any online... Read More

Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products

1) Website FocusMake sure your site is focused on a... Read More

You Must Build A Customer List

If you run (or plan to run) an online business,... Read More

Email Laws That Could Bring You to Jail Even if Youre Not Spamming

First things first, I'm not a legal expert and so... Read More

Add Email To Your Marketing Mix

If you are serious about adding email to your marketing... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More

Personal vs Professional Life Email - Dont Squander Your First Internet Impression

My first email address was with compuserve.com back when you... Read More

Single or Double Opt--In?

You heard the message before. Your e-mail list is the... Read More

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition?... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More

Taking Email Marketing To The Next Level

How to use the latest e-messaging strategies to increase profits.Many... Read More

How To Write E-mail Messages For Phenomenal Results

Would you be interested in getting 10 times better results... Read More

How To Get An Instant Response To Your Urgent EMail!

In the business world, "You've Got Mail" has turned into... Read More

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will... Read More

Email Marketing 2005?Do?s & Don?ts

Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

Email: When You Dont Get a Response

The lack of an email response is an issue I... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More