Five of the Most Powerful Elements In Opt-in Marketing

Lack of trust is the biggest problem marketers have on the internet, or better yet, the biggest opportunity.

The power in this lies in the fact that affiliate programs have given us easy access to a huge variety of products and services that we can present to potential buyers, opening up an endless number of possibilities.

And really, you're not limited to affiliate products. Many businesses would be happy to compensate you for bringing them sales.

But too many people have no reason to believe that out of the multitude of marketing messages they see every day, yours is one they need to pay attention to. You have to provide them with something they'd have a hard time finding elsewhere.

Usually, the easiest, most effective, and most permanent way to first is to earn their trust - that something they'd have a hard time finding elsewhere.

Here's the key thing you must remember...

Your readers can only benefit from you and you can only benefit from them to the extent that they can trust you!

These days, not many marketers handle this well. Not because they don't know enough, or don't have certain skills, it's just that, their focus is in the wrong areas.

That's where you come in. You can grab an early advantage, but marketers will always adapt. It's part of the process. And when they do adapt, it won't be as easy to stand out anymore.

Not only that, but the ones who don't take advantage of this aren't likely to survive. So the sooner you take advantage of this, the better.

Everyone has the ability to earn trust, that is, if they're worthy of it. By following these tips, you'll put yourself in a position of influence with your subscribers... and that's a powerful thing!

1) Keep your focus as narrow as it has to be for you to bring the most value. In other words, focus on those areas where you have something unique to contribute. What your readers will probably read elsewhere... let them read elsewhere.

2) Find ways to over deliver, exceeding people's expectations. This creates the element of surprise. People will tend to remember this, and by association you. That means better recognition and more influence ? a recipe guaranteed to make sales.

3) Make your subscribers feel like they know you. By doing this, you make it much easier for them to trust you. It's like adding a third dimension to your marketing. It helps to complete the picture. And no matter how many people you write to, always use a personal, one on one type of style. It should sound like you're talking directly to them.

Let yourself show through in your marketing, including your opinions, insights, stories, humor, etc. and your intentions will show through, whatever they might be. If that's a bad thing, then you're reading the wrong article.

4) Don't try to please everyone. This is the biggest mistake you can make. You'll forfeit anything interesting or unique about your marketing if you do this. In other words, you lose your edge and your marketing becomes ineffective. Don't worry about the subscribers that drop off. You're better off connecting with a smaller group on a deeper level.

5) Through your actions, you have to demonstrate to your subscribers that you don't sacrifice their best interests in the name of profit. Become their trusted advisor. Do what you can to steer them in a direction that's right for them, as individuals. Educate them to be able to make better decisions on their own.

These are powerful elements, and yet most marketers make compromises or loose sight of them because they see them as a conflict of interest with other profit seeking motives. The problem is, these things will lose their power when any one of them has been compromised. And earning the trust of your subscribers is never a conflict of interest.

The benefits of a responsive list are tremendous. To start with, you'll make more sales with more profit in each sale. Then, word-of-mouth marketing, always the most effective method, becomes easy, and even more effective. You also put yourself in a position to sell bigger ticket items. Translation - a lot more money from a lot less effort.

If you have a passion for or enjoy learning about the things that your market values, then developing the kinds of relationships you need to make these sales won't seem like work at all.

All the while, you'll be growing and becoming more influential.

All of these things will work together to build your influence at an exponential rate, and your income is sure to follow. Essentially, if you use your power wisely, you'll continue to have more of it in the future.

And that's for the long run, because these relationships will still be there no matter what might happen with your business in the future. In fact, these relationships really ARE your business.

Copyright © 2005 Laurence Baker

Laurence Baker is the author of "How To Get More Customers That Buy More Product More Often," presenting a solution to the biggest obstacle in making more sales on the internet - a lack of trust. To download a FREE copy, visit http://www.netmarkhome.com

---

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition... Read More

EMail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing... Read More

Email Marketing 2005?Do?s & Don?ts

Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

Reach Out and Slap Someone

I got my first email account way... Read More

How to Start A Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

Do You Build Or Buy? (Tips On Leadgeneration)

Every marketer needs leads, they are the lifeblood of your... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is... Read More

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition?... Read More

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Email may be fast becoming the preferred means of business... Read More

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will... Read More

The Importance of Building a List

Out of all the possible approaches to affiliate marketing, lead... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual... Read More

Market Your Business through Newsletters

Most business people on the web subscribe to at least... Read More

Autoresponder Services Improve Your Profits

Perhaps you, like me, have web hosting that includes, free... Read More

An E-mail Promotion Internet Marketing Strategy Works

E-mail promotion Internet marketing can help your home-based business expand... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More

The Innovative Ways To Use Your Autoresponder

If you have auto response system set up for following... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

The Lazy Mans Way To Building a Massive List In Minimum Time

As you read every word of this article, you'll be... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file... Read More

22 Simple But Highly Effective Methods To Ban E-mail Opt-In List

Here are 22 simple but highly effective methods to build... Read More

How to Structure an Email Follow Up Series

Marketers the world over use follow up autoresponders toincrease sales.... Read More

How To Get An Instant Response To Your Urgent EMail!

In the business world, "You've Got Mail" has turned into... Read More

Writing Effective Emails

Sometimes email messages can get quite long, especially when you... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is... Read More