Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of them are compatible with the others, messages often ended up looking like nothing but jumbled pieces of nonsense. Besides that, they were boring.

Thus, Internet marketers were forced to find a way to spiff up their email messages to make them grab attention. Luckily, HTML was there to provide a solution.

Studies show that marketing emails sent in HTML format get much better response rates and far fewer unsubscribes than those sent in plain text. The reasons for this are many, but perhaps the biggest reason can be summed up this way: HTML messages look cooler!

The great thing about HTML is that all your recipients will be able to see it. The problem is that you can't always predict just how it will look. Users with older or outdated email programs will likely see the message as text, and some will even see all that ugly HTML coding. Those using newer versions of Outlook or Outlook Express, Eudora, or Netscape Communicator will likely see the HTML as it was intended... at least partially.

The only way to ensure that your HTML messages are seen the way you designed them is to format the text/plain and HTML materials separately from one another, and have the appropriate version of the message displayed for the recipient. This way, those who have HTML enabled email programs (which most people do these days) can see your message exactly how you planned. Similarly, even those whose email programs do not allow for HTML will be able to read your message loud and clear.

As you know, email is one of the most effective marketing tools available today, but just like anything else, it must be done correctly. A jumbled, unreadable message will only turn would-be customers away, which not only hurts your bottom line, but can damage your credibility. In this day and age, you must ensure that your marketing message is accessible to everyone.

You may be surprised to find out that of all the bulk email management programs available, very few allow you to format text and HTML separately, thus making your message universal. One program in particular, called Broadc@st, not only offers this cutting-edge capability, but also provides several list management and marketing tools. For more information on Broadc@st HTML, and how you can download a free, fully-functional 10-day trial, see link below.

About The Author

Karen Fegarty is a professional marketer working with both MailWorkZ and ezTrackZ. Check out the ezTrackZ ad tracker product at http://www.eztrackz.com. and MailWorkZ's flagship email marketing tool., Broadc@st at http://www.mailworkz.com

In The News:


pen paper and inkwell


cat break through


4 Effective Ways To Use Autoresponders To Increase Your Sales

An autoresponder is a very powerful tool for any online... Read More

Autoresponders, Which Autoresponder Is Right For Your Business?

An autoresponder is a software program that automatically sends a... Read More

How To Get An Instant Response To Your Urgent EMail!

In the business world, "You've Got Mail" has turned into... Read More

Yes, Please Do Come In, But Better Watch Your Step!

This little parody, and the comments that follow, were... Read More

How You Can Automate Your Business Using Autoresponders

What is an Autoresponder?An Autoresponder is a program or service... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why... Read More

Sucking in Readers: Proven Ways to Increase Reader Interaction

You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking... Read More

Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

Recently, there has been a lot written about email and... Read More

Improve Email Deliverability: 15 Tips for Email Marketing Success

Delivering email newsletters and sales messages to opt-in subscribers and... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible... Read More

Taking Email Marketing To The Next Level

How to use the latest e-messaging strategies to increase profits.Many... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now... Read More

Are Your Subscribers Receiving Your Newsletter?

In my e-mail one day, I received the following message:... Read More

Email and Newsgroup Etiquette

Email EtiquetteIn order to effeciently communicate on the Internet it... Read More

Email Marketing 2005?Do?s & Don?ts

Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

Viral Marketing with Your Signature File

Computer viruses are usually a bad thing. They can compromise... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

Turn Your Old Articles Into Profitable E-mail Courses

If you've written numerous articles, you can use them to... Read More

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales

Among internet marketing strategies that most marketers are not using... Read More

Great Response by Auto Responder

1. Collect leads with your autoresponder. You will get an... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)'... Read More

Paradigm Shift for the New World

In the business world, the primary focus is on selling... Read More

Click for Success!

Being online for the last five or so years has... Read More

Why You Need a Newsletter

If you're a small business owner you definitely need promotion.... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More