Choose The Right Business For You In Less Than 15 Minutes

3 Characteristics Of "The Right Business" Model

• The business must service a large market.

  Niche markets are also very profitable but require specialist products and customer service. Target niche markets when you are more confident in your business abilities.

• The business must adapt and change with the market.

  Be aware faddish businesses can be very difficult to operate because of the rapid rate at which market perceptions change.

• Initial start-up capital requirements must be minimal

  Many new business owners work to tight budgets and have limited resources to start-up. Ideal business models should therefore have low start-up costs.

What Business Fits These Characteristics?

A (home based), direct response marketing business, dealing in Information has all these characteristics and offers unparalleled flexibility for the serious Wealth Creator.

Direct response marketing is all about the targeting of a specific market by use of mail shots.

Mail shots can be sent by post as happens in mail order or by e-mail as happens in the online Internet world.

Let's get specific and see how direct response marketing fulfils the characteristics of "The Right Business"

Large Market

Direct Response is a multi billion dollar industry and growing.

The US leads the world in direct response marketing, principally due to the geographical spread of the country, and the almost universal acceptance of direct response marketing as a valid means of buying and selling products.

The UK is a very sophisticated direct marketers environment, where many US trends manifest themselves as a result of the close cultural, economic and political ties between the two countries.

5 Reasons Why The Business Should Deal With Information.

• People like Information. They seek it everywhere. On the TV, on radio, at the cinema, in newspapers, in books and reports and increasingly on the Internet.

• The need for Information seems insatiable - the more a person knows about a particular subject, the more they want to know. It is also true that the less someone knows about something which is of some interest to them the more they will seek out information to expand their knowledge.

• Advances in technology in computing and desktop publishing means it is now unbelievably easy and cost effective to engage in Information provision businesses.

• People will pay money for access to good, useful sources of information. They have little time to do the required research themselves and will pay someone else to distil the information they require into useable forms.

• There are numerous Information product types and it is more than likely you will find one or more of the following financially rewarding. E-zines, audio tapes, video tapes, CD-ROM, DVD, Live tele-conferences, workshops and Seminars.

Adaptable Business

A direct marketing business working with Information affords you the opportunity to change with your market as quickly as it takes to produce a new Information product.

This can literally range from a few hours for new, short shelf life information products to a few days or weeks for longer lasting Information items.

In some cases the changes you need to make to your products to stay ahead of changing market trends may be as simple as title changes and a few amended paragraphs in the content.

Low Start-Up Capital Requirements

Many of your good ideas go by the wayside for one simple reason. It costs too much to successfully float the idea, and then to sustain it through the early years as it becomes established.

An Online direct response information product business can be started for less than $300 per annum in the USA or £200 per annum in the UK.

At the very minimum, you will require

• A domain and website on a professional hosting platform

• An Autoresponder Service to send out e-mail communications to your prospects and customers

• You will also require some means for accepting payment for your Information Product.

One of the truly remarkable things about this business is that these requirements can be achieved for the low capital outlay described above.

Conclusion

Information marketing is not the only "ideal" business model, and I am sure you can think of others that fit the characteristics noted at the beginning. However, Information marketing via direct response offers you the perfect Business setup to ensure a positive start-up and a healthy business model.

About The Author

Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.

Charles has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs.

---

Twelve Tips for Successful Opt-in E-mail Newsletters

An opt-in e-newsletter is one of the most effective marketing... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More

6 Simple Ways to Manage Your Emails Better

E-mail, a wonderful communication tool is also the greatest challenge... Read More

Will Microsoft Kill Free Email on the Net?

Spam has been such a problem that email filters are... Read More

4 Time-Saving E-Mail Tips!

E-Mail is still the most widely used Internet tool available... Read More

Using Internet Direct Mail To Increase Your Company?s Profits

"I want to sell my company's products on the Web,... Read More

Increasing Email Deliverability

Most email marketers know that it is important spam-check email... Read More

8 Ways to Get More Email Addresses On Your List ... Today

Whether you've got 100 or 100,000 people on your email... Read More

Say More Than Thank You

Most Websites are gathering e-mail addresses. When you submit your... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work.... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

Ways To Persuade Your Web Site Visitors To Give You Their Email Address

These are several ways that you can use to persuade... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)'... Read More

Email List Management

How do you get the most out of your list?We... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

Run Profitable Contests Using Autoresponders

Running a contest for your e-zine subscribers or web site... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is... Read More

How To Write E-mail Messages For Phenomenal Results

Would you be interested in getting 10 times better results... Read More

Explode Your Sales By Building Your Own Opt-In List!

Top 10 Ways to Quickly Build Your List Have you... Read More

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Over 40% of all emails within your marketing campaign are... Read More

Autoresponder Services Improve Your Profits

Perhaps you, like me, have web hosting that includes, free... Read More

Email Communication

Gartner estimates that half of the 5.5 trillion emails sent... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible... Read More

EMail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing... Read More

Personal vs Professional Life Email - Dont Squander Your First Internet Impression

My first email address was with compuserve.com back when you... Read More

Spam! Whats the Real Problem

Most people now know the official definition of spam- Unsolicited... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of... Read More

How To Use Email Autoresponders to Boost Customer Loyalty

Your e-commerce website relies on its customers to become returning... Read More

Three Steps To Building A 50K Email List In Less Than 90 Days

One major asset that every internet or affiliate marketer needs... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

Avoiding Blacklisting: Making Sure Your Email Gets Through

We all know that email is probably today's most popular... Read More

A Cool Email Communication Tip

If I sent you an email that said: "The Big... Read More