A Cool Email Communication Tip

If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. First you would try to figure out what "Big Bear" and "Giant Eagle" meant. You would surmise that these must be important names because they are capitalized ? but you still don't have enough information to go on.

At this point you have only 3 possible choices:

  • Delete the email and forget about it;

  • Reply to my email and ask me to what I am referring to; or

  • Take a guess.

    Most people do not like to appear they misunderstood something, so the majority of people faced with this or a similar situation will try to guess at the meaning. If you live in California, you may think "Big Bear" is referring to Big Bear Lake. If you live in Arizona on an Indian Reservation, you may think "Big Bear" is an Indian name and refers to an actual person. And if by some chance another person with an Indian name of "Giant Eagle" existed ? my email could be totally misunderstood and cause my Indian friend to tell others about how a man named Big Bear is near death and will be replaced by a man named Giant Eagle. (Sound too far-fetched? Misunderstandings that turn into catastrophes like this happen every single day.)

    But if you lived in Columbus, Ohio ? you would automatically understand that "Big Bear" and "Giant Eagle" are two grocery store chains. So in my original email I should have really said: "The Big Bear grocery store is being replaced by the Giant Eagle grocery store." By simply adding the words "grocery store" for clarity ? I could send my email to anyone in the world and they would probably understand what it meant without question.

    The point of this article is that YOU need to think about the person receiving your email before you click the SEND button. Just because you understand what your email means, doesn't mean the person receiving your email will know what you mean. I get emails from people (including attorneys) every day with messages like: "I contacted you about 9 months ago. Do you remember me?" There is no name, no phone number and no other information but I am supposed to remember some unknown person that I spoke to 9 months ago. Come on folks! I don't know of anyone on the planet earth who could do this.

    Or perhaps you are one of those people like me. You always make sure you write clear and concise emails. You also review them before clicking the SEND button and you consider yourself to be pretty good with your email communication. But one day you get an email like "The Big Bear is being replaced by Giant Eagle." Which one of the three choices listed above would you choose to do in order to handle this email? Would you choose to "guess" at the meaning like everyone else? If so, you need to think about a very simple solution ? and that is to simply click the "REPLY" button and say: "Please clarify your statements so that I may sufficiently handle your request."

    Yes ? it's sad that the Big Bear grocery stores were replaced by the grocery store chain, Giant Eagle. For one thing, the Big Bear stores had the best deli food in the city and prepared excellent trays for many corporate functions in and around Columbus. But the real question here is: "Did you learn anything to improve your email communication skills by reading this article?" I hope so. I also hope to receive more email messages in the near future that are clear and concise so that I can accurately respond to them.

    About The Author

    Victoria Ring has authored 35 books and 850 articles to help others start and expand their businesses. Other books and products developed by Victoria Ring, including additional copyright free articles are available at http://www.victoriaringconsulting.com or sign-up for Victoria's new training class, "How to Make More Money as a Notary Signing Agent" at http://www.50statenotary.com/classes/course01/index.html

    bkparalegal@hotmail.com

    In The News:


  • pen paper and inkwell


    cat break through


    Email Marketing Best Practices

    Now that we've explored the importance of sending permission-based email,... Read More

    Email MarketingTips - 3 Reasons Why Business Must Use Email Communications

    Whether a company sells light fixtures to large corporations or... Read More

    Lesson #3: Capitalize on Your Captures!

    One of the underlying benefits of smart autoresponders is that... Read More

    The Magic Of Email

    These days email is taken for granted and used perhaps... Read More

    Email Etiquette II

    I had great feedback from my last article, and was... Read More

    To Get Your Email To Stand Out From All The Junk

    We know that email marketing is a cheap method to... Read More

    Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

    Let's recap what you've learned so far...In the first lesson,... Read More

    My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

    Over 40% of all emails within your marketing campaign are... Read More

    22 Simple But Highly Effective Methods To Ban E-mail Opt-In List

    Here are 22 simple but highly effective methods to build... Read More

    A Guide To Using an Automatic Responder

    It's unbelievable....that many people do not know, that an automatic... Read More

    Having an Opt In List As an Affiliate Marketer Is Crucial

    What is an Opt-in List and what is its significance... Read More

    A Little Secret That Produces BIG Results

    What if I told you that with each passing day,... Read More

    Benchmark Study of Email Database Services

    -- Email Appending and ECOA Match Rates Revealed --NEWTON, MA,... Read More

    Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

    One of the biggest concerns for Realtors who publish their... Read More

    6 Simple Ways to Manage Your Emails Better

    E-mail, a wonderful communication tool is also the greatest challenge... Read More

    Email Etiquette IV

    Further to my previous issues this subject continues - part... Read More

    Tips to Bounce-Proof Your Email List

    Keeping your email lists fresh is critical to the success... Read More

    Interview With Michael Murray: Autoresponder Basics

    This interview is with Michael Murray, the author of a... Read More

    How to Structure an Email Follow Up Series

    Marketers the world over use follow up autoresponders toincrease sales.... Read More

    How to Choose the Autoresponder Right for Your Business?

    Let's give a definition to autoresponder first. So, what is... Read More

    14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

    1. Ask visitors to subscribe to your e-zine. It's a... Read More

    Ten Tips for Email Marketers

    Here are the ten most important tips to ensure you're... Read More

    BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

    Email may be fast becoming the preferred means of business... Read More

    4 Effective Ways To Use Autoresponders To Increase Your Sales

    An autoresponder is a very powerful tool for any online... Read More

    Email Marketing - Whats the Situation in April 2005?

    Email is still the King in Internet marketing. Many people... Read More

    Follow Up Letter for Past Customers - Why and How to Write It

    Following up with your past customers is a proven way... Read More

    Why Use Permission-Based Email Marketing?

    The goal of all marketing is to attract interest in,... Read More

    Email Scam Warnings

    Most people online are very familiar with the Nigerian Email... Read More

    How to Start A Money Making Newsletter

    Writing and publishing a successful newsletter is perhaps the most... Read More

    Creating A Newsletter And Making Your Website Magnetic

    Creating a newsletter is an ideal way to drive repeat... Read More

    Viral Marketing Tips: Greeting Cards

    When we speak about viral marketing, we are not talking... Read More

    Build Credibility With an Email Course

    When you are an expert, you sometimes forget that others... Read More

    Why Your Email Distribution List is Your Best Source of New Sales

    Don't overlook your current customers. After all, they're the ones... Read More