Hey, using eBooks, eReports and eCourses is a fantastic way to build a list.
You can use these things as an "incentive" for joining your affiliate program, as a "thank you" for visiting your site, a "bonus" when someone purchases a product/service from you. The possibilities are endless!!
Many eBusiness people use them, however, some are making TWO HUGE MISTAKES when they do use them. Here is what they do...
1. They upload these things to their site and publish the download link WITHOUT capturing an email address and name.
The WHOLE POINT of using this "stuff" is to build a list. YOU CAN'T MARKET TO A GHOST!!! Instead of uploading your items to your server and just publishing the download link, work smarter... Set yourself up with a mini-site where you can direct people to and for the PRICE of their email address and name, they can have the download link sent to them.
NOW you have a warm body to market to AND you know what they are interested in.
2. They don't take advantage of customizing eBooks, etc with THEIR OWN links.
You want your marketing efforts to pay off for YOU. If you are giving away an eBook with someone else's links in it then all your marketing is paying off for the person whose links are inside. WHY ARE YOU DOING THAT??
There are tons of people out there falling into that trap. However, right now YOU'RE my concern. If they want to not bother spending a little extra and purchase a customization license that's their downfall. Actually, we want those people because if they distribute our eBook with our links inside, great...they are marketing for us.
But YOU..no, no, no my friend. You are into working smarter...not harder. So ensure that if there is a customization license and if you can afford it, then upgrade to it. Get your links, site name, url and in some cases ads in the books, courses and reports you are giving away.
THEN encourage those who do request your reports, etc to give them away to their networks, downlines and associates. Your links and info are laced within and when people open it they see YOU and THAT'S WHAT YOU WANT ;o)
Here are two products which have customization licenses available, which won't break the bank.
1. "How To Turn A Simple Sign Up Process Into An... Unstoppable Income Stream." (eBook) http://www.profitspace.com/book.html
2. "How To Guarantee eBusiness Success" (eCourse) http://www.profitspace.com/success/cust.html
A "mini-site" is included so all you have to do is paste in your autoresponder address or web form and you are good to go.
Viral marketing is the most cost effective marketing tool we have. An eBook or eCourse laced with your links inside can end up in more places than you could dream possible, and of course reach on your own.
Use viral marketing to its FULLEST and get it pulling for you and your ebusiness ;o)
About The Author
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). She is publisher of ProfitSpace Newsletter (http://www.profitspace.com). Download her no cost 7-Day eCourse "How to Guarantee eBusiness Success...Before You Even Get Started" http://www.profitspace.com/success/index.html
![]() |
|
![]() |
|
![]() |
|
![]() |
What the heck is an autoresponder?An autoresponder is much like... Read More
If you are serious about adding email to your marketing... Read More
With autoresponders, you never have to lose money advertising again!... Read More
If you design kitchens, is another kitchen designer your competition?... Read More
Let's recap what you've learned so far...In the first lesson,... Read More
Do you have a list of e-mail addresses of your... Read More
Hey, using eBooks, eReports and eCourses is a fantastic way... Read More
If you've written numerous articles, you can use them to... Read More
If you're a small business owner you definitely need promotion.... Read More
If I sent you an email that said: "The Big... Read More
This is a little "beauty" of an idea if you... Read More
There probably isn't a business person alive who hasn't at... Read More
You hear it all the time... email signature, sig file,... Read More
No doubt one of the overriding concerns you have is... Read More
Years ago, when email was just emerging as the incredible... Read More
Let's start at the beginning - why do you need... Read More
Email - today's preferred business communication tool - provides you... Read More
The internet seems to be full of hyped up business... Read More
It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More
In the world of ecommerce, millions of sites are fiercely... Read More
In this article I'm going to talk strictly from a... Read More
Computer viruses are usually a bad thing. They can compromise... Read More
If you are not using a follow up autoresponder until... Read More
Suppose you have a website with 500 visitors a day,... Read More
This holiday season 15 percent of consumers in the US... Read More
According to a study by the Winterberry Group, email marketing... Read More
In Fall 2003, America Online (AOL) released its brand new... Read More
For the sake of your long term survival and your... Read More
Have you ever heard email described as, "the killer Internet... Read More
Autoresponders, or responders, are simply programs that allow you to... Read More
An opt-in e-newsletter is one of the most effective marketing... Read More
Another powerful reason for making the switch from using the... Read More
Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More
We all know that email is probably today's most popular... Read More
Yes, the headline is spelled right. What if you had... Read More
Just in case you don't know, your 'LIST' ? is... Read More
An autoresponder is useful for, well, responding to people who... Read More
Learning to write more effective e-mail is a valuable skill... Read More
Thought I would share with you a very effective technique... Read More
Everyone at some point in their Internet experience has received... Read More
If you are really interested in conducting a successful, effective... Read More
Is your email getting to your list members? If so,... Read More
For those of you who aren't familiar with the term,... Read More
Most people online are very familiar with the Nigerian Email... Read More
When it comes to gaining and keeping customers, every website... Read More
An interested visitor who has been strolling through your site... Read More
A big-time dilemma is brewing online. In an understandable attempt... Read More
A chained auto-responder is a sequence of emails that gets... Read More
There are several ways to ensure that your adverts are... Read More
When we speak about viral marketing, we are not talking... Read More
After endless hours of writing, designing and programming your brand... Read More
Many companies begin their online sales ventures with the wrong... Read More
I remember when I was first introduced to email. I... Read More
The importance of building an opt-in list over spamming (a.k.a.,... Read More
The lack of an email response is an issue I... Read More
Email - today's preferred business communication tool - provides you... Read More
Email is a wonderful thing. It costs next to nothing... Read More
Need for PrivacyPeople have become hypersensitive about their privacy during... Read More
Years ago, when email was just emerging as the incredible... Read More
Here are the ten most important tips to ensure you're... Read More
"Repetition is the key to advertising (marketing)". Those words were... Read More
When using an email marketing tool such as Adestra's Message... Read More
If Gutenberg were alive today he would be in publishing... Read More
If you're in business on the Internet to make a... Read More
If you are trying to get an opt-in email list... Read More
With all the negative Publicity that S.pam is Getting, Permission... Read More
Email Marketing |