Email Aesthetics- APPEARANCE is Everything!

Email Aesthetics

It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS.

Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst.

Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.

=> PUT OUT THE WELCOME MAT You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`re just suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" to your message.

=> DO`s and DON`Ts FOR ATTRACTIVE EMAILS

-DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)

-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)

-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message).

-DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and Courier New

And please.

-DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)

=> GET HYPER" WITH EMAIL HYPERLINKS

An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links.

Don`t worry. There`s a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : )

=> ALWAYS USE SIGNATURE TAGS

Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send.

If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you.

Sincerely,

Steven Ackerman

If you would like to subscribe to my entire series of helpful articles and my FREE internet home business tips and website marketing secrets newsletter with hundreds of moneymaking tips and tricks. Just go to my website, "Work at Home Ideas and Opportunities" at http://ackerman55.com . Enter your contact information and click the "Free Signup!" button. Your privacy is guaranteed.

---

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Email may be fast becoming the preferred means of business... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright... Read More

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their... Read More

5 Quick Tips to Get Your Ezine Rolling in the Right Direction

Publishing your own ezine is critical to establishing a long... Read More

Signature Files: The Easy Way To Create More Business

If you do business as an affiliate, then you're constantly... Read More

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales... Read More

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a... Read More

Your Money Is Still In Your List - Build It!

You are a home business entrepreneur. You have just built... Read More

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file... Read More

Website Promotion Through Newsletters

Website promotion is certainly a main focus of all business... Read More

Benchmark Study of Email Database Services

-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA,... Read More

Email Laws That Could Bring You to Jail Even if Youre Not Spamming

First things first, I'm not a legal expert and so... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand... Read More

The Opt-In Secret

Everyone knows that in order to be successful online you... Read More

Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're... Read More

How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

All I Really Needed to Know About List Building I Learned From Stephen King!

I have always been an avid reader of Stephen King's... Read More

Email Marketing - The End Is Nigh!

Consider if you will the resources, the time and the... Read More

Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

Recently, there has been a lot written about email and... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now... Read More

Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

Do you publish an e-zine or newsletter? If you answer... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that... Read More

Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact... Read More

How to Do an E-mail Interview in 9 Easy Steps

Need a fresh idea for your e-zine content? Do an... Read More

Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes... Read More

Internet Tip of the Week: Seven Rules of Email

Now there is no law that says you have to... Read More

Successful Advertising

Most folks starting out on the Internet have tried free... Read More