Using A Simple Idea to Target Your Audience

A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt in list.

Your list subscribers are a wealth of information right at your fingertips. Surveys can be as simple as asking one single open-ended question or as complex as using an entire form with several different types of questions and categories involved. These categories can range from open ended to multiple choice down to the yes or no variety. You will be amazed at the response you can receive just by showing your interest in your subscribers wants and desires.

This approach can help you master the market in providing people with what they really want, whether that be a particular type of product, or a piece of information or instructions to make their online business more beneficial to them. In your initial email, it's always a good idea to notify your respondents that they will be notified of the results in a special email. If you send this out to your ezine subscribers, you can notify them that the results may be used in a future edition of your newsletter. I would also recommend offering a free gift to them for taking the time out of their day to help you with your project. Your respondents time is extremely valuable to them, so make it worth their while to spend a few minutes of it with you.

Once you have tallied up your answers, now is the time to look into a solution or idea for what seems to pique their interest or a problem that seems to be affecting a majority of them. Remember, people online are always looking for something that will help them, whether that be something such as losing weight or making their business advertising more beneficial to them. The subject possibilities are endless.

The ideas for survey questions are as different as the people who answer them. As you research solutions or products that might benefit them, you will become more aware of what may or may not work and this will come through to your readers. This simple action will help them to begin equating you with someone who is helpful, someone who cares and hopefully someone they can trust. Ask anyone who has their own list and they would probably tell you, building trust and a relationship with your readers is one of the most important things you can do with regards to your list and in my view this is what should be your ultimate goal.

About The Author

Kellie Marzolf publishes the GoForTheGold Directory Newsletter where you will find informative articles on marketing, promotion, and ezines. Weekly safelists to join, useful resources and free bonuses in every issue. Begin your subscription today: http://www.goforthegolddirectory.com kellie@goforthegolddirectory.com

---

Creating Demand With Email Newsletters

You've launched your web site. You've implemented a public relations... Read More

Email Builds Brands

Email - today's preferred business communication tool - provides you... Read More

How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your... Read More

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a... Read More

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them,... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa... Read More

Top 5 Reasons to Use Autoresponders

One of the best and newest tools out there for... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition... Read More

Stop Buying Email Lists

The saying "Quality, not Quantity" is applicable even to the... Read More

Ways To Persuade Your Web Site Visitors To Give You Their Email Address

These are several ways that you can use to persuade... Read More

11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list: 1.... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright... Read More

Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a.,... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the... Read More

A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

The Game Is Changing, Are You?

It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand... Read More

E-Newsletter Layout: Add White Space to Improve Readability

White space in newsletters is like pausing in conversation. Take... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails... Read More

Do You Build Or Buy? (Tips On Leadgeneration)

Every marketer needs leads, they are the lifeblood of your... Read More

A Review on Email Go Getter System (EGGS)

A Review on Email Go Getter System (EGGS) by Martin... Read More

Dear Ms. Subscriber - Please Dont Unsubscribe

Don't be insulted. Don't take it as a personal rejection.... Read More

Explode Your Sales By Building Your Own Opt-In List!

Top 10 Ways to Quickly Build Your List Have you... Read More

Make Your E-mail Signature File WORK for You

You're probably familiar with e-mail signature (or "sig") files --... Read More

Five of the Most Powerful Elements In Opt-in Marketing

Lack of trust is the biggest problem marketers have on... Read More

Use Autoresponders, to Build Relationships In Your Affiliate Marketing

It's true that "content is king," but equally important to... Read More

11 Creative Ways You Can Use Autoresponders

1. Pick 4 or more articles you've written that have... Read More

Reach Out and Slap Someone

I got my first email account way... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only... Read More