Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related.
Email has already taken over as the businesses' main communication channel. What most people have failed to learn is, manners online is more important than basic social manners. In front of the monitor, your audience would not be able to judge you on your new Hugo Boss suit, your body scent, tone of your voice, nor the little gestures. Good language skills and proper email guidelines are important to ensure that your message gets across.
When drafting an email, take note of the few S:
Speed
Emails are delivered in matters of seconds. Where business communications are concerned, not checking your email at least once a day is to be frowned upon. The wide acceptance in email usage is contributed partly by it speed; do not get bogged down by heaps of emails. Surveys have shown that user do not expect an email to be replied after three working days.
Succinct
Omit needless words. Some people receive hundreds of emails a day. Chances are the recipient would skip the email after 2 seconds. Keeping the body of the email simple also avoid the chances of miscommunication by recipient second guessing the message.
Sell
Sell yourself, your idea, your product. Attempt to cross-sell, up-sell. Whatever the nature of your email, you will be able to slot in a witty sentence to sell. Businesses have been developed from a simple query like "I heard your company's in charge of a new project."
Suitable
Know the audience. Don't send irrelevant message across. Using email, you are not able to receive instant response from the other party that you are able to talking face to face. You wouldn't know if your ideas are well received till much later. Stay away from sensitive topics; you might never have the chance to explain the mistake you have made.
Subject, Salutations & Sincerely
The subject of the email should be meaningful. It helps prepare the reader for the content, and also makes it easier for the reader to search for the email later on. Open the email with "Dear xxx" if you do not know the recipient personally. You may prefer to go with "Hi xxx" if you want to sound friendly to a close contact. Closing emails with a simple "Regards, XXX" is nice, but not good enough. A good email should preferably close with your business card information. Include your full name, organization that you represent, and other contact methods if possible. Major companies spend millions of dollars on building a brand name, flash it.
------
Dear Reader,
Thanks for reading. I hope you like the article so far.
Besides the few main 'S' I have highlighted, good grammar is important too. Do not type using only caps or use exclamation marks excessively. Avoid Abbreviations unless they are commonly known.
With practice, recipients of your emails will have better impressions of you.
Watch out for the next issue of j-hunter newsletter!
Regards,
Dennis Lim
j-hunter.com Ltd
DID: (852) 2111 1129
About The Author
More articles at www.j-hunter.com
![]() |
|
![]() |
|
![]() |
|
![]() |
In this digital day and age, communicating through email is... Read More
It appears that Mr. Gates' prophetic prediction that charging marketers... Read More
Is your email getting to your list members? If so,... Read More
There are many services available to help your with building... Read More
Autoresponders are an important asset to an Internet Marketer. When... Read More
Owning your own online business is a lot of work.... Read More
It's true that "content is king," but equally important to... Read More
Which email format is more effective to use, Text or... Read More
Email is THE medium of communication for business transactions. Unfortunately,... Read More
Suppose you have a website with 500 visitors a day,... Read More
Tis the season to leverage customer interest data for successful... Read More
If you're looking for low-cost ways to promote your business... Read More
The neurophysiological dynamics of understanding each email message are very... Read More
Every business needs a low cost way to reach targeted... Read More
Most folks starting out on the Internet have tried free... Read More
Are you publishing an ezine or offering an email course?... Read More
Do you know how to feed it, so that it... Read More
What is an Opt-in List and what is its significance... Read More
If you are just starting out as an Internet entrepreneur... Read More
Ever wondered what it would be like to have a... Read More
In the business world, "You've Got Mail" has turned into... Read More
It is an accepted fact among the experts now that... Read More
There probably isn't a business person alive who hasn't at... Read More
With all the negative Publicity that S.pam is Getting, Permission... Read More
Things just got a lot hotter in the hyper-competitive world... Read More
Email may be fast becoming the preferred means of business... Read More
E-mail, a wonderful communication tool is also the greatest challenge... Read More
A wonderfully easy and free concept that many people seem... Read More
Does it seem to you that when you view "openings"... Read More
Just about every successful Internet Marketer will tell you that,... Read More
If you are not using a follow up autoresponder until... Read More
Type "email etiquette" into the search bar of any popular... Read More
Organisations such as the BPA have been providing auditing services... Read More
There's an old saying 'Manners maketh the man (or woman)'... Read More
Email may be fast becoming the preferred means of business... Read More
You may remember a time before there was email?a time... Read More
Coming as I do from a direct response and direct... Read More
Email newsletters are an excellent means of promoting the products... Read More
This holiday season 15 percent of consumers in the US... Read More
Did you know that one of the major purposes of... Read More
A strange thing has been happening to newsletters online. They... Read More
Many companies begin their online sales ventures with the wrong... Read More
Type "email etiquette" into the search bar of any popular... Read More
First make sure that the people you are sending your... Read More
1. The Power of SevenWhen choosing a price point for... Read More
-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA,... Read More
As an Online Home Based busy owner you will reach... Read More
Before the advent of email most of us, other than... Read More
Do you give web site visitors the opportunity to download... Read More
I bet you want to know what that one great... Read More
If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More
If you design kitchens, is another kitchen designer your competition?... Read More
When it comes to gaining and keeping customers, every website... Read More
I am frequently asked how to create and send HTML... Read More
If I sent you an email that said: "The Big... Read More
Getting other people to promote your web site is one... Read More
Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More
There probably isn't a business person alive who hasn't at... Read More
1. Pick 4 or more articles you've written that have... Read More
If you are a REALTOR focused on residential sales who... Read More
Do you know how to feed it, so that it... Read More
There are several ways to ensure that your adverts are... Read More
One of the most effective methods of advertising your e-zine... Read More
After endless hours of writing, designing and programming your brand... Read More
Signature files have been around since, well, before most current... Read More
It seems that Google is revolutionizing the Net in more... Read More
Email Marketing |