Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them?
"Hello John"? or
"Hello friend"? or
"Hello"?
If you want to feel the difference between the above three, stand infront of a mirror and call yourself with above three ways. Which one is more pleasing for you? The same with your subscriber too!
What is personalizing of emails means?
At the beginning of the emails instead of starting the message directly we will call the person by name like 'Dear John'.
This is possible if you are sending email to one person or few people.
But here you are dealing with a large subscriber base...Some thousand emails...
So what to do?
You need a Mailing list Manager that works with this feature. While you keeping subscription forms, you need to keep two fields. One for the First name and second for the email address. So your cgi script stores your subscribers name in the database.
If you sending emails to your subscribers, you have to put some code like [FIRSTNAME] or {fname} etc depending on software instructions. Then the script replaces this code with actual first name while sending the message. Pretty cool. Huh?
Some cgi scripts that have these personalization features:
Mailing list Managers:
OK...Very convincing till now. Why should You personalize your emails?
1. Calling your subscriber in the subject line of email increases the chances of opening your email. Their name in the email subjects attracts the eyes. So more chances of opening it.
I myself scan thru the all subject lines of emails. Certainly I feel like opening the emails with my name. But you should be careful with emails that carry virus to your computer. Some people send you emails with your name and attachments. This is especially common with free accounts like Yahoo, Hotmail etc,.
2. Once your subscriber opens the email there will be more chances of clicking other links in your ezine.
3. If you use your subscribers name before any special offer or exciting bonus, it catches his eyes. Leave an extra line above and below the name. So the name stands a little prominent.
4. When you contact other webmasters for link exchanges, joint ventures make a habit of personalizing the emails. It makes lot of difference.
5. You can use this personalization feature on your websites, membership sites, discussion boards etc. When the member logs on to your membership site, the script (usually the script uses cookies to display your members name) automatically displaces their names welcoming them.
TWO LAST 'NEVER DO IT' tips: Some people write the message templates and copy and paste them in their email programms and send them to different people. These templates if has a name on it and you are sending it to a person with different name, it looks very very embarassing. So check the names before sending email messages.
Another is DON'T misspell the names. Especially the person is from different country, you may not be familiar with those names. So check twice before clicking send button.
One last note...
Try experimenting by implementing different features in your ezines and see how the subscribers response and your expected results.
About The Author
Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!
http://www.ebooks-world.com/freetosell.shtml
Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/
![]() |
|
![]() |
|
![]() |
|
![]() |
We've all heard those who have Internet business-success stories proclaim,... Read More
You've heard of email marketing, but it isn't what it... Read More
Autoresponders are, without a shadow of a doubt, one of... Read More
If you are a REALTOR focused on residential sales who... Read More
In a fast moving global economy, e-mail offers you the... Read More
If you are trying to get an opt-in email list... Read More
Working with Leads or Opt-In Clients can be very confusing... Read More
What the heck is an autoresponder?An autoresponder is much like... Read More
Yes, the headline is spelled right. What if you had... Read More
How much time did you spend on deciding on the... Read More
Opt in email marketing is no different than normal direct... Read More
With all the safelists and different methods for using them,... Read More
Autoresponders are an important asset to an Internet Marketer. When... Read More
Another powerful reason for making the switch from using the... Read More
The word "blog" seems to be everywhere, and what an... Read More
So, autoresponders allow you to automate the process of instantly... Read More
Getting other people to promote your web site is one... Read More
To be successful with a newsletter, you have to specialize... Read More
Do you read all your Ezines? Or do you file... Read More
For the sake of your long term survival and your... Read More
Just in case you don't know, your 'LIST' ? is... Read More
Running a contest for your e-zine subscribers or web site... Read More
How many times have you realized that your email simply... Read More
Setting up and using email autoresponders on your site is... Read More
Even though many people have been writing e-mails for a... Read More
Autoresponders, or responders, are simply programs that allow you to... Read More
My first email address was with compuserve.com back when you... Read More
Everyone who has been marketing online for sometime already know... Read More
This interview is with Michael Murray, the author of a... Read More
A few months into the job and Sabrina's cold calling... Read More
If you've been getting caught up in all this talk... Read More
I have always been an avid reader of Stephen King's... Read More
It's true that "content is king," but equally important to... Read More
Need for PrivacyPeople have become hypersensitive about their privacy during... Read More
If you're in business and use email, you've likely learned... Read More
If you're in business on the Internet to make a... Read More
Sound familiar? Ever wondered what happens to those unopened emails... Read More
If you are really interested in conducting a successful, effective... Read More
We all know that email is probably today's most popular... Read More
We've all heard those who have Internet business-success stories proclaim,... Read More
One of the most effective methods of advertising your e-zine... Read More
Another powerful reason for making the switch from using the... Read More
I have a special new email address. It's in addition... Read More
Spam has been such a problem that email filters are... Read More
Millions of people use their computer everyday as a form... Read More
Whether a company sells light fixtures to large corporations or... Read More
Do you have a list of e-mail addresses of your... Read More
You've done the hardest part; you've captured your prospect's email... Read More
No doubt email is still the best way to get... Read More
I think first of all, everybody deserves to have a... Read More
Coming as I do from a direct response and direct... Read More
If you are trying to get an opt-in email list... Read More
I love the Internet! Information about any topic that piques... Read More
What is an Opt-in List and what is its significance... Read More
We know that email marketing is a cheap method to... Read More
In this article I'm going to talk strictly from a... Read More
The key to the success of e-commerce is in the... Read More
A common practice in today's e-commerce environment is to use... Read More
In my e-mail one day, I received the following message:... Read More
Every day, I receive at least 300 emails. I will... Read More
Most people now know the official definition of spam- Unsolicited... Read More
Like most other prime search engines, the ability to freely... Read More
For the sake of your long term survival and your... Read More
Computer viruses are usually a bad thing. They can compromise... Read More
Tis the season to leverage customer interest data for successful... Read More
Are you running ads and marketing with tag lines that... Read More
Email Marketing |