Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them?
"Hello John"? or
"Hello friend"? or
"Hello"?
If you want to feel the difference between the above three, stand infront of a mirror and call yourself with above three ways. Which one is more pleasing for you? The same with your subscriber too!
What is personalizing of emails means?
At the beginning of the emails instead of starting the message directly we will call the person by name like 'Dear John'.
This is possible if you are sending email to one person or few people.
But here you are dealing with a large subscriber base...Some thousand emails...
So what to do?
You need a Mailing list Manager that works with this feature. While you keeping subscription forms, you need to keep two fields. One for the First name and second for the email address. So your cgi script stores your subscribers name in the database.
If you sending emails to your subscribers, you have to put some code like [FIRSTNAME] or {fname} etc depending on software instructions. Then the script replaces this code with actual first name while sending the message. Pretty cool. Huh?
Some cgi scripts that have these personalization features:
Mailing list Managers:
OK...Very convincing till now. Why should You personalize your emails?
1. Calling your subscriber in the subject line of email increases the chances of opening your email. Their name in the email subjects attracts the eyes. So more chances of opening it.
I myself scan thru the all subject lines of emails. Certainly I feel like opening the emails with my name. But you should be careful with emails that carry virus to your computer. Some people send you emails with your name and attachments. This is especially common with free accounts like Yahoo, Hotmail etc,.
2. Once your subscriber opens the email there will be more chances of clicking other links in your ezine.
3. If you use your subscribers name before any special offer or exciting bonus, it catches his eyes. Leave an extra line above and below the name. So the name stands a little prominent.
4. When you contact other webmasters for link exchanges, joint ventures make a habit of personalizing the emails. It makes lot of difference.
5. You can use this personalization feature on your websites, membership sites, discussion boards etc. When the member logs on to your membership site, the script (usually the script uses cookies to display your members name) automatically displaces their names welcoming them.
TWO LAST 'NEVER DO IT' tips: Some people write the message templates and copy and paste them in their email programms and send them to different people. These templates if has a name on it and you are sending it to a person with different name, it looks very very embarassing. So check the names before sending email messages.
Another is DON'T misspell the names. Especially the person is from different country, you may not be familiar with those names. So check twice before clicking send button.
One last note...
Try experimenting by implementing different features in your ezines and see how the subscribers response and your expected results.
About The Author
Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!
http://www.ebooks-world.com/freetosell.shtml
Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/
![]() |
|
![]() |
|
![]() |
|
![]() |
The consumer of today is increasingly bombarded by marketing messages... Read More
Free email accounts are great if you want to hide... Read More
We know that email marketing is a cheap method to... Read More
Have you ever heard email described as, "the killer Internet... Read More
One major asset that every internet or affiliate marketer needs... Read More
You've done the hardest part; you've captured your prospect's email... Read More
If there's one thing I've learnt in over 3 years... Read More
In Fall 2003, America Online (AOL) released its brand new... Read More
"I want to sell my company's products on the Web,... Read More
Top 10 Ways to Quickly Build Your List Have you... Read More
The goal of all marketing is to attract interest in,... Read More
1. Ask visitors to subscribe to your e-zine. It's a... Read More
Is your email getting to your list members? If so,... Read More
How do you get the most out of your list?We... Read More
This little parody, and the comments that follow, were... Read More
I bet you want to know what that one great... Read More
The best way to make money on the Internet is... Read More
Over 40% of all emails within your marketing campaign are... Read More
Whether you've got 100 or 100,000 people on your email... Read More
You've launched your web site. You've implemented a public relations... Read More
The saying "Quality, not Quantity" is applicable even to the... Read More
1. Write Your Objective - Before you write your sales... Read More
In this digital day and age, communicating through email is... Read More
Suppose you have a website with 500 visitors a day,... Read More
It is an accepted fact among the experts now that... Read More
E-mail promotion Internet marketing can help your home-based business expand... Read More
Most email marketers know that it is important spam-check email... Read More
Happy New Year! New attitude? New habits? How about 10... Read More
You've heard of email marketing, but it isn't what it... Read More
Most business people on the web subscribe to at least... Read More
Autoresponders, or responders, are simply programs that allow you to... Read More
How did you sell your last product? Imagine that I... Read More
I am frequently asked how to create and send HTML... Read More
If you are active on the web promoting your products,... Read More
Have you ever wondered how some websites get so many... Read More
The saying "Quality, not Quantity" is applicable even to the... Read More
Autoresponders, or responders, are simply programs that allow you to... Read More
Are you dead sure about receiving of all the important... Read More
It is an accepted fact among the experts now that... Read More
My first email address was with compuserve.com back when you... Read More
Developing and executing a successful e-mail marketing campaign is becoming... Read More
One major asset that every internet or affiliate marketer needs... Read More
Which email format is more effective to use, Text or... Read More
When we speak about viral marketing, we are not talking... Read More
1. Pick 4 or more articles you've written that have... Read More
If you are really interested in conducting a successful, effective... Read More
Some time ago I was thinking about the best and... Read More
One of the biggest concerns for Realtors who publish their... Read More
Targeted, cheap, fast, trackable and with more reporting than traditional... Read More
Hey, using eBooks, eReports and eCourses is a fantastic way... Read More
You are a home business entrepreneur. You have just built... Read More
Let's start at the beginning - why do you need... Read More
If there's one thing I've learnt in over 3 years... Read More
Coming as I do from a direct response and direct... Read More
Dear Friend:If you're out there networking and have been for... Read More
The consumer of today is increasingly bombarded by marketing messages... Read More
"Repetition is the key to advertising (marketing)". Those words were... Read More
When it comes to gaining and keeping customers, every website... Read More
A big-time dilemma is brewing online. In an understandable attempt... Read More
It seems that Google is revolutionizing the Net in more... Read More
Thought I would share with you a very effective technique... Read More
1. Ask visitors to subscribe to your e-zine. It's a... Read More
I remember reading time and time again when I first... Read More
Years ago, I listened to Internet marketing "gurus" share that... Read More
If you have auto response system set up for following... Read More
Organisations such as the BPA have been providing auditing services... Read More
Email Marketing |