Personalizing Your Emails? An Amazing Technique That Doubles Your Click Throughs And Profits

Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them?

"Hello John"? or

"Hello friend"? or

"Hello"?

If you want to feel the difference between the above three, stand infront of a mirror and call yourself with above three ways. Which one is more pleasing for you? The same with your subscriber too!

What is personalizing of emails means?

At the beginning of the emails instead of starting the message directly we will call the person by name like 'Dear John'.

This is possible if you are sending email to one person or few people.

But here you are dealing with a large subscriber base...Some thousand emails...

So what to do?

You need a Mailing list Manager that works with this feature. While you keeping subscription forms, you need to keep two fields. One for the First name and second for the email address. So your cgi script stores your subscribers name in the database.

If you sending emails to your subscribers, you have to put some code like [FIRSTNAME] or {fname} etc depending on software instructions. Then the script replaces this code with actual first name while sending the message. Pretty cool. Huh?

Some cgi scripts that have these personalization features:

Mailing list Managers:

Follow Up Autoresponders: Where can you keep this personalization feature?

  • In subject lines of your emails

  • At the beginning of emails, ezines or email courses

  • Before 'Unsubscribe' link. Ask them they really want to unsubscribe.

  • If you are offering something exciting
Rule of Thumb: Don't Overdo it. It looks odd. If your subscriber sees some 10 times in your email, next thing he will do is looking for unsubscribe link.

OK...Very convincing till now. Why should You personalize your emails?

1. Calling your subscriber in the subject line of email increases the chances of opening your email. Their name in the email subjects attracts the eyes. So more chances of opening it.

I myself scan thru the all subject lines of emails. Certainly I feel like opening the emails with my name. But you should be careful with emails that carry virus to your computer. Some people send you emails with your name and attachments. This is especially common with free accounts like Yahoo, Hotmail etc,.

2. Once your subscriber opens the email there will be more chances of clicking other links in your ezine.

3. If you use your subscribers name before any special offer or exciting bonus, it catches his eyes. Leave an extra line above and below the name. So the name stands a little prominent.

4. When you contact other webmasters for link exchanges, joint ventures make a habit of personalizing the emails. It makes lot of difference.

5. You can use this personalization feature on your websites, membership sites, discussion boards etc. When the member logs on to your membership site, the script (usually the script uses cookies to display your members name) automatically displaces their names welcoming them.

TWO LAST 'NEVER DO IT' tips: Some people write the message templates and copy and paste them in their email programms and send them to different people. These templates if has a name on it and you are sending it to a person with different name, it looks very very embarassing. So check the names before sending email messages.

Another is DON'T misspell the names. Especially the person is from different country, you may not be familiar with those names. So check twice before clicking send button.

One last note...

Try experimenting by implementing different features in your ezines and see how the subscribers response and your expected results.

About The Author

Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/

In The News:


pen paper and inkwell


cat break through


Proven Techniques For Building A Responsive List

We've all heard those who have Internet business-success stories proclaim,... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More

Autoresponders - Simple Tweaks That will Improve Your Return Rate

Autoresponders are, without a shadow of a doubt, one of... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who... Read More

How?s Your E-mail Etiquette

In a fast moving global economy, e-mail offers you the... Read More

Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address

If you are trying to get an opt-in email list... Read More

To Lead or Not to Lead?

Working with Leads or Opt-In Clients can be very confusing... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

Are Your Emails Being Heard

Yes, the headline is spelled right. What if you had... Read More

Is Your E-Address Unprofessional?

How much time did you spend on deciding on the... Read More

8 Tips to Increase Response in Email

Opt in email marketing is no different than normal direct... Read More

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them,... Read More

Are Autoresponders An Important Asset To Your Business?

Autoresponders are an important asset to an Internet Marketer. When... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

Heres Why You Dont NEED a Blog

The word "blog" seems to be everywhere, and what an... Read More

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

So, autoresponders allow you to automate the process of instantly... Read More

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is... Read More

Run Profitable Contests Using Autoresponders

Running a contest for your e-zine subscribers or web site... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is... Read More

E-mail 101: The Dos and Donts

Even though many people have been writing e-mails for a... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to... Read More

Personal vs Professional Life Email - Dont Squander Your First Internet Impression

My first email address was with compuserve.com back when you... Read More

4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

Everyone who has been marketing online for sometime already know... Read More

Interview With Michael Murray: Autoresponder Basics

This interview is with Michael Murray, the author of a... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

All I Really Needed to Know About List Building I Learned From Stephen King!

I have always been an avid reader of Stephen King's... Read More

Use Autoresponders, to Build Relationships In Your Affiliate Marketing

It's true that "content is king," but equally important to... Read More