Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?
Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming anyone. Did your web designer tell you the method to do it or provide the software for it?
The most neglected aspect of millions of websites is an effective strategy to capture the details of the visitors and following up with them frequently and convert them to sales.
With spam laws getting tougher, spamming bulk email lists is no more the option. The emails list providers harvest the mail ids and put out attractive ads of millions of email ids which if you use will get you on the wrong side of your customer as well as your hosting service provider. Further uninvited emails invoke a feeling of anger in the receiver and there is not even a remote possibility that they would ever become your customer.
The key is your Optin list. Optin list is simply a list of web site visitor who has filled in a form at your site and opted to receive information from you.
Building your optin list involves two steps. 1. Having a website. 2. An Autoresponder
Now you have learned to drive in traffic to your website. What happens to all that traffic? They just do a bit of window shopping and move on even if they are interested as they may have other work to be attended to.
This is where, if you have a form asking them to leave their name and email ID in return for a subscription to an ezine or a free ebook, comes in handy. They leave their details which is effectively giving you permission to mail them further. This is the beginning of your optin list. Over a period of time as you drive traffic to your site, you build up a list of thousands of targeted prospects. Note the word targeted as they have left their details due their interest in your product/service or business.
Now this form is sent to an external remotely hosted autoresponder or your own autoresonder system (ready software are available for this) which immediately sends out a predrafted thank you letter acknowledging his interest with the details of the download of your free eBook or confirming the subscription to the ezine or both.
There are personalization features build into any good autoresponder software which would automatically pick up the first name of your prospect that has opted in. This helps in building a personal relationship and actually increases the sales you make.
You can set up your autoresponder with pre drafted emails packed with information on your products, announcements, special offers or anything of interest to your customer you can think of. This makes your sales process a 24/7 system projecting a professional image.
These letters having been prewritten can be few in numbers or go up to even hundred letters. You have the convenience of specifying the interval in which they should be sent by the autoresponder.
Research has conclusively established that you need a minimum of 7 follow ups for a conversion.
Now you have a fully automated system which takes care of your follow up without you having to lift a finger or even touch your keyboard.
You also have the facility of sending special broadcasts or announcement in between your automated series. The broadcast feature can also be used to mail your ezines or mini free eBooks, ebrochures or product catalogues.
The most important thing to remember in this is your letters have to be absolutely professionally written and highly powerful to induce conversion to sales. If they are boring or sloppy they would just opt out of the system by sending an unsubscribe return mail to your autoresponder and you have lost the prospect forever.
It is best to have the letters professionally written if you think your writing is not powerful enough.
So now you know all about it, I am sure you can initiate some massive action to make your website a cash magnet.
R.G. Srinivasan is a Certified Trainer, Writer and author of eBooks with more than two decades of managerial experience. He is featured as an expert author by leading content syndication sites. You can view his home-business resources blog at http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies.
![]() |
|
![]() |
|
![]() |
|
![]() |
Owning your own online business is a lot of work.... Read More
When it comes to your business e-mail communications, you need... Read More
Organisations such as the BPA have been providing auditing services... Read More
E-Mail is still the most widely used Internet tool available... Read More
So much depends on choosing the correct mark of punctuation... Read More
The word "blog" seems to be everywhere, and what an... Read More
I get e-mails all the time from people on my... Read More
A common practice in today's e-commerce environment is to use... Read More
Tis the season to leverage customer interest data for successful... Read More
Developing and executing a successful e-mail marketing campaign is becoming... Read More
Whether you've got 100 or 100,000 people on your email... Read More
There are many services available to help your with building... Read More
An autoresponder is an automatic or software-mailing program. Why... Read More
This little parody, and the comments that follow, were... Read More
Let me ask you a question, "What is the most... Read More
A term that confuses just about everyone is "autoresponder". When... Read More
An autoresponder is useful for, well, responding to people who... Read More
Things just got a lot hotter in the hyper-competitive world... Read More
E-mail, a wonderful communication tool is also the greatest challenge... Read More
No doubt email is still the best way to get... Read More
Sending messages and information to people who have given you... Read More
3 Characteristics Of "The Right Business" ModelThe business must service... Read More
Computer viruses are usually a bad thing. They can compromise... Read More
One web advertising strategy that can help you become popular... Read More
One of the biggest concerns for Realtors who publish their... Read More
1. USE POP-UPS Pop-ups are one of the most common... Read More
When it comes to your gravy, lumps are bad. When... Read More
Some time ago I was thinking about the best and... Read More
Free email accounts are great if you want to hide... Read More
As I logged into my e-mail account, I clicked on... Read More
Have you noticed the marketing frenzy? Have you felt the... Read More
In this article I'm going to talk strictly from a... Read More
One major asset that every internet or affiliate marketer needs... Read More
If you want an email campaign to succeed, you don`t... Read More
You've launched your web site. You've implemented a public relations... Read More
Years ago, I listened to Internet marketing "gurus" share that... Read More
You may remember a time before there was email?a time... Read More
Now that we've explored the importance of sending permission-based email,... Read More
The #1 Thing You *MUST* Have Before Even Thinking About... Read More
Another powerful reason for making the switch from using the... Read More
It is an accepted fact among the experts now that... Read More
An opt-in e-newsletter is one of the most effective marketing... Read More
The importance of building an opt-in list over spamming (a.k.a.,... Read More
You've probably read 1000 times that "the money's in the... Read More
If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More
Happy New Year! New attitude? New habits? How about 10... Read More
In this article I will give you several tips that... Read More
Whether you've got 100 or 100,000 people on your email... Read More
You heard the message before. Your e-mail list is the... Read More
I remember the good old days of the internet when... Read More
Tis the season to leverage customer interest data for successful... Read More
1) Website FocusMake sure your site is focused on a... Read More
An autoresponder gives you the ability to send messages effortlessly... Read More
Do you give web site visitors the opportunity to download... Read More
Everyone knows that in order to be successful online you... Read More
If you are trying to get an opt-in email list... Read More
Have you ever heard email described as, "the killer Internet... Read More
Do you know how to feed it, so that it... Read More
Following up with your past customers is a proven way... Read More
Learning to write more effective e-mail is a valuable skill... Read More
In an article based on research done by emaillabs, MarketingSherpa... Read More
Do you have a list of e-mail addresses of your... Read More
A powerful reason for making the switch from using the... Read More
People tend to forget their subscriptions. Sometimes they don't even... Read More
If you design kitchens, is another kitchen designer your competition?... Read More
An autoresponder is a very powerful tool for any online... Read More
Email Marketing |