Why Autoresponders Are An Essential Tool For Your Business

Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?

Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming anyone. Did your web designer tell you the method to do it or provide the software for it?

The most neglected aspect of millions of websites is an effective strategy to capture the details of the visitors and following up with them frequently and convert them to sales.

With spam laws getting tougher, spamming bulk email lists is no more the option. The emails list providers harvest the mail ids and put out attractive ads of millions of email ids which if you use will get you on the wrong side of your customer as well as your hosting service provider. Further uninvited emails invoke a feeling of anger in the receiver and there is not even a remote possibility that they would ever become your customer.

The key is your Optin list. Optin list is simply a list of web site visitor who has filled in a form at your site and opted to receive information from you.

Building your optin list involves two steps. 1. Having a website. 2. An Autoresponder

Now you have learned to drive in traffic to your website. What happens to all that traffic? They just do a bit of window shopping and move on even if they are interested as they may have other work to be attended to.

This is where, if you have a form asking them to leave their name and email ID in return for a subscription to an ezine or a free ebook, comes in handy. They leave their details which is effectively giving you permission to mail them further. This is the beginning of your optin list. Over a period of time as you drive traffic to your site, you build up a list of thousands of targeted prospects. Note the word targeted as they have left their details due their interest in your product/service or business.

Now this form is sent to an external remotely hosted autoresponder or your own autoresonder system (ready software are available for this) which immediately sends out a predrafted thank you letter acknowledging his interest with the details of the download of your free eBook or confirming the subscription to the ezine or both.

There are personalization features build into any good autoresponder software which would automatically pick up the first name of your prospect that has opted in. This helps in building a personal relationship and actually increases the sales you make.

You can set up your autoresponder with pre drafted emails packed with information on your products, announcements, special offers or anything of interest to your customer you can think of. This makes your sales process a 24/7 system projecting a professional image.

These letters having been prewritten can be few in numbers or go up to even hundred letters. You have the convenience of specifying the interval in which they should be sent by the autoresponder.

Research has conclusively established that you need a minimum of 7 follow ups for a conversion.

Now you have a fully automated system which takes care of your follow up without you having to lift a finger or even touch your keyboard.

You also have the facility of sending special broadcasts or announcement in between your automated series. The broadcast feature can also be used to mail your ezines or mini free eBooks, ebrochures or product catalogues.

The most important thing to remember in this is your letters have to be absolutely professionally written and highly powerful to induce conversion to sales. If they are boring or sloppy they would just opt out of the system by sending an unsubscribe return mail to your autoresponder and you have lost the prospect forever.

It is best to have the letters professionally written if you think your writing is not powerful enough.

So now you know all about it, I am sure you can initiate some massive action to make your website a cash magnet.

R.G. Srinivasan is a Certified Trainer, Writer and author of eBooks with more than two decades of managerial experience. He is featured as an expert author by leading content syndication sites. You can view his home-business resources blog at http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies.

---

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important... Read More

The Innovative Ways To Use Your Autoresponder

If you have auto response system set up for following... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

Email Etiquette IV

Further to my previous issues this subject continues - part... Read More

Will Microsoft Kill Free Email on the Net?

Spam has been such a problem that email filters are... Read More

Seven Tips To A Perfect Email Ads

Everyone at some point in their Internet experience has received... Read More

Email Autoreponder ? How to Put your Business on Autopilot

Answering emails can take up a significant portion of the... Read More

Email Etiquette: How To Send Emails People Will Read

You may remember a time before there was email?a time... Read More

4 Effective Ways To Use Autoresponders To Increase Your Sales

An autoresponder is a very powerful tool for any online... Read More

Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why?... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has... Read More

How Can You Be Sure That Your Marketing Efforts Will Generate Profits?

There are several ways to ensure that your adverts are... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

The Moneys In The List - But How Much?

The internet seems to be full of hyped up business... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I... Read More

The Goose That Lays Golden Eggs

Ever wondered what it would be like to have a... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who... Read More

Automatic Responder - The Secret of Super Affiliates Success

Congratulations, you just made a sale!Congratulations, you just made a... Read More

New Realities for E-Mail Marketing

Spam e-mail is no longer the mild irritant it once... Read More

Email List Management

How do you get the most out of your list?We... Read More

5 Quick Tips to Get Your Ezine Rolling in the Right Direction

Publishing your own ezine is critical to establishing a long... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition... Read More

Ten Tips to Building Your Opt-in List.

To build and maintain your opt-in list requires constant attention.As... Read More

Five Profitable Ways To Use Your Follow Up Autoresponder

What? You are not using a Follow up Autoresponder? Then... Read More

Email and Newsgroup Etiquette

Email EtiquetteIn order to effeciently communicate on the Internet it... Read More

Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign

Before you start an e-mail marketing campaign it is important... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More