Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used properly, it can help move your business forward. When it is not used properly, it can hurt your business.
Here are a couple of ways that email can hurt your business
The first way that email can hurt your business is by sending unsolicited emails to every email address you can find. This is now commonly referred to as spam and it is an epidemic of major proportions. In fact, there has been talk that spam has made email almost useless as a form of communication. The average person gets so much junk email in their boxes every day that many people simply select all and delete without bothering to go through each message.
There is a second way that an email may be hurting you online. If you are conducting business online and your principal email account is from a free email service like hotmail.com or yahoo.com, you are practically shouting to people that you don't take your business seriously. Asking someone to fork over money on the internet is already difficult without giving off signals that people shouldn't trust you or your business. Getting an email account with your own domain at the end of it does not have to be expensive.
Web hosting can provide you with an email account
With most hosting companies out there you can register a domain name of your choice, sign up for a hosting account, and then create your own email account with your domain name at the end of it. It doesn't have to be a complicated process. A good web hosting provider will even help you by walking you through it. The result is an email that let's people know you are serious about your business and are ready to be taken seriously.
Start a weekly or monthly newsletter
Start a newsletter to build trust in you and your company. Use email to keep in touch with your customers and prospects. Provide valuable content. Don't bombard your customers will ads or sales letters. People like to buy from people they know, like, and trust. A newsletter could help you move in that direction. Newsletters are also excellent for cross selling other related products and services to the ones your customer has already purchased. Remember to keep the content quality high and the information as useful as possible. Make it easy for people to get themselves removed from your newsletters if they so choose. Using a newsletter can be a great tool for increasing sales.
Use email as a troubleshooting tool
Because email is so fast and easy to use, it can be a great way to provide sales support to your customers helping you to keep your phone costs down. When we use the phone, we usually feel that we need to engage in chit chat, and other banter besides the purpose of the call. Using email, you can quickly answer your customers' or prospects' questions and be right back working on whatever you were doing before the interruption.
Overall, email can be a very useful tool if not abused. Cheap, easy to use and quick, it can really help to boost your productivity when used properly.
This article was written by Joe Duchesne, president of http://www.yowling.com/, a web hosting company that will answer the phone when you call. Copyright 2004 Yowling. Reprint Freely as long as you link back to my website from this resource box.
![]() |
|
![]() |
|
![]() |
|
![]() |
You are a home business entrepreneur. You have just built... Read More
Firstly, back-end sales is eMail Marketing at its best, so... Read More
Here are 11 ways to expand your subscriber list: 1.... Read More
1. Ask visitors to subscribe to your e-zine. It's a... Read More
Forwarding of e-mails is one of the topics I get... Read More
If you've been getting caught up in all this talk... Read More
Everyone is talking about RSS. Blogs, newsites and the like... Read More
Email - today's preferred business communication tool - provides you... Read More
Suppose you have a website with 500 visitors a day,... Read More
1. Most people want to win over others. Tell your... Read More
One of the best and newest tools out there for... Read More
1. Collect leads with your autoresponder. You will get an... Read More
You heard the message before. Your e-mail list is the... Read More
The word "blog" seems to be everywhere, and what an... Read More
If Gutenberg were alive today he would be in publishing... Read More
I think first of all, everybody deserves to have a... Read More
One of the greatest challenges facing business owners and managers... Read More
No doubt email is still the best way to get... Read More
An opt-in e-newsletter is one of the most effective marketing... Read More
I had great feedback from my last article, and was... Read More
An opt-in e-newsletter is one of the most effective marketing... Read More
Good thing in emarketing business today is that many people... Read More
Don't overlook your current customers. After all, they're the ones... Read More
If you've written numerous articles, you can use them to... Read More
After endless hours of writing, designing and programming your brand... Read More
Running a contest for your e-zine subscribers or web site... Read More
The importance of building an opt-in list over spamming (a.k.a.,... Read More
There are many avenues available for marketing online products. Radios,... Read More
Let's start at the beginning - why do you need... Read More
Recently, there has been a lot written about email and... Read More
Have you ever wondered how some websites get so many... Read More
I have always been an avid reader of Stephen King's... Read More
Like most other prime search engines, the ability to freely... Read More
What is an Opt-in List and what is its significance... Read More
Here are 11 ways to expand your subscriber list: 1.... Read More
Email marketing is undergoing rapid changes. Now, more than ever,... Read More
An autoresponder course is a group of articles or information... Read More
Creating a newsletter is an ideal way to drive repeat... Read More
Don't be insulted. Don't take it as a personal rejection.... Read More
Rude and crass e-mail seems to be at an all... Read More
Top 10 Ways to Quickly Build Your List Have you... Read More
Now there is no law that says you have to... Read More
Given the inherent problems with traditional marketing techniques, it`s important... Read More
Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More
Whether you've got 100 or 100,000 people on your email... Read More
Even though many people have been writing e-mails for a... Read More
Let's start at the beginning - why do you need... Read More
I recently undertook an email advertising promotion, using a number... Read More
The war on sp^am has so far been waged on... Read More
In this article I will give you several tips that... Read More
If you're looking for low-cost ways to promote your business... Read More
When using an email marketing tool such as Adestra's Message... Read More
Adestra provide email marketing services to a host of UK... Read More
Here are 22 simple but highly effective methods to build... Read More
Among internet marketing strategies that most marketers are not using... Read More
Advantages of the free mailing listsThe free newsletters are a... Read More
Website owners are always on the lookout for new ways... Read More
E-mail, a wonderful communication tool is also the greatest challenge... Read More
A common practice in today's e-commerce environment is to use... Read More
Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More
This interview is with Michael Murray, the author of a... Read More
1. Pick 4 or more articles you've written that have... Read More
Email EtiquetteIn order to effeciently communicate on the Internet it... Read More
A responsive opt in list is an unbelievably powerful money-maker... Read More
Whether a company sells light fixtures to large corporations or... Read More
Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More
Email Marketing |