Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers's inboxes.

As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).

On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have improved their open and deliverability rates for emails, even as high as 85% for deliverability. One contributor, who owns an autoresponder company, noted that many tricks marketers use to get their messages past spam filters (such as using "f^ree" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.

Apparently, email marketing works much the same way as search engine marketing (and, really, all good marketing) does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.

So how should you build your business? One quality blog post or article at a time.

Jeremy Hoover is the owner of Hoover Marketing where he focuses on building strong content both for his affiliate assets and his email marketing efforts.

---

Email Etiquette III

Further to my previous issues this subject continues - part... Read More

Why You Need Run Survey

Do you have a list of e-mail addresses of your... Read More

To Get Your Email To Stand Out From All The Junk

We know that email marketing is a cheap method to... Read More

Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

Email Marketing - How Best To Manage and Distribute Your Messages

This holiday season 15 percent of consumers in the US... Read More

Are You Making These Email Mistakes?

Every day, I receive at least 300 emails. I will... Read More

Opt-In Email to Increase Website Traffic and Boost Online Sales

Sending messages and information to people who have given you... Read More

Wise Ways To Build Your Email List

Just about every successful Internet Marketer will tell you that,... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

How NOT To Appear Like A Spammer

Unless you use the Internet only for surfing and never... Read More

7 Wise Ways to Collect Email Addresses and Build Your Mailing List

=> Wise Way #1 - OFFER A FREEBIEYou have to... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach... Read More

An E-mail Promotion Internet Marketing Strategy Works

E-mail promotion Internet marketing can help your home-based business expand... Read More

Creating Demand With Email Newsletters

You've launched your web site. You've implemented a public relations... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

Power at your Fingertips

It is just amazing. Power right at your fingertips. It... Read More

Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that... Read More

How to Deal With Rude E-mailers

Rude and crass e-mail seems to be at an all... Read More

Internet Tip of the Week: Seven Rules of Email

Now there is no law that says you have to... Read More

Single or Double Opt--In?

You heard the message before. Your e-mail list is the... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More

Proven Techniques For Building A Responsive List

We've all heard those who have Internet business-success stories proclaim,... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra's Message... Read More

Is Your E-Address Unprofessional?

How much time did you spend on deciding on the... Read More

What is Gmail?

Like most other prime search engines, the ability to freely... Read More

Viral Marketing - Your Key to Gaining New Clients

Email newsletters are an excellent means of promoting the products... Read More

Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is... Read More

Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More