Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. I like to label these: (1) the association phase, (2) the connection phase, and (3) the reaction phase. Let us look at each of these, and how the writer and reader can assume a more active role.

In the Association Phase, the sender's words are read and converted to an image in the reader's mind, optimally the same image the writer held in his mind. Sometimes, the writer's words lack enough information and the recipient cannot grasp the image. The word count has nothing to do with the creation of an image. I have read long emails that dance around any possibility of creating an image even if the recipient could read between the lines.

The first question I ask myself when receiving an email is: "Is what they are saying giving me enough information so I can form a clear image?" If not, I ask, "Am I in an open space at the moment to translate this image?" Sometimes, when pressed for time or there's too many thoughts swirling in my head, the space isn't available. If not in the right space, I move the email to a "to be read later" subfolder, and schedule a follow-up time to reread.

Later, after returning, and in a good space to reread, and the image is still not appearing, I send a reply email to the sender asking for clarity. My language usually goes something like this: "Thank you for your email. I have read it several times and can't seem to form a clear image of what you are asking. Could you please ask again in a different way so that I can give it my full attention and respect it deserves?"

If the email covers several subjects that were confusingly intermixed, I will also include some additional language like this: "When I write emails with various topics, I find it beneficial to create separate topic titles that focus on what comes next. Could you possible do this to add to the clarity?"

It is the sender's responsibility to convert their image into words. The right words that the reader can transform back into the same image given. Don't take on the writer's responsibility, or make assumptions, it only leads to miscommunication. If you do, the image they form of you will be off kilter and negative.

The Connection Phase. When writing your response, you will want to make sure the reader receives a clear image of what you are sending as well.

This means that your words need to match the return image you want to convey. If the topic is about apples, you do not want to add an orange in the middle of the apple image. Match apples to apples first because that was responding to the original image.

If you need to add an orange for topic support, place the information after the apple discussion in order not to distort the original image. This lets the receiver digest the apple and then tells them that another image is about to come. Their mind will prepare the space for the new image. When offering the orange, tell them the purpose of the orange and why you are adding the image. This way the reader knows to open a new file.

Another question I like to ask myself, after writing and before sending, one you might like to use, "Will the reader be able to file the image I'm sending in the same folder they began with?"

Our brains file information just as if we were dropping files in a filing cabinet manner.

Instead of just telling the reader, show the reader the image, and what folder to tuck their image in. The reader is expecting this answer. If they don't receive it, they wonder what to do with the image, it doesn't match any file in their cabinet. This splits their focus, slows down their connection, or can even halt the connection in toto.

I am sure you have your own favorite topic transition phrases; here are seven of my own. When you give these transition phrases a line of their own, the receiver's brain acts quickly to note an orange is coming.

1. Let me guess what you might be thinking. 2. As odd (unusual) as it may seem... 3. I am not at all surprised. 4. There's a story that goes with this, and I will get to this in the next paragraph. 5. Let me see if I can make this a little easier. 6. Its hard to believe, but... 7. In other words,...

The Reaction Phase. Writing an email response is not the same as speaking to that person. You don't have the immediate feedback from their body language, their silence, or huh when it isn't clear. Connecting via email with its time lapse also causes difficulty. You experience the same thing when you call, leaving a voice mail, and the party returns your call days later. If you don't state in the voice mail what you are calling about, or the person doesn't restate the purpose when they call back, your mind takes moments looking for the appropriate filing cabinet and file. Sometimes I receive a response back several weeks later and the original email I wrote isn't included. Then I must stop think or even hunt for the original email. A very time consuming process.

I find it best to begin a returning response with a "this is where we left off" paragraph. Don't assume the reader still holds the previous image in their mind. They don't. Many images came and went during that space and the previous email sits in their in box, file folder, or cabinet or worse dismissed due to lack of connection, in order to continue their processes.

It is important to reread the email before hitting send. Not just for grammar or spelling but to see that you convey the right image. It is the time to ask, "Did I convey the appropriate image with a file folder connection?" If yes, hit send.

(c) Copyright 2005, Catherine Franz. All rights reserved.

Catherine Franz, a eight-year Certified Professional Coach, Graduate of Coach University, Mastery University, editor of three ezines, columnist, author of thousands of articles website: http://www.abundancecenter.com blog: http://abundance.blogs.com

In The News:


pen paper and inkwell


cat break through


Your Money Is Still In Your List - Build It!

You are a home business entrepreneur. You have just built... Read More

What Good Is An AutoResponder?

A term that confuses just about everyone is "autoresponder". When... Read More

Why Autoresponders Are An Essential Tool For Your Business

Did you know that one of the major purposes of... Read More

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More

Add Email To Your Marketing Mix

If you are serious about adding email to your marketing... Read More

Five of the Most Powerful Elements In Opt-in Marketing

Lack of trust is the biggest problem marketers have on... Read More

The Innovative Ways To Use Your Autoresponder

If you have auto response system set up for following... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

Using Internet Direct Mail To Increase Your Company?s Profits

"I want to sell my company's products on the Web,... Read More

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file,... Read More

Email Communication

Gartner estimates that half of the 5.5 trillion emails sent... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a... Read More

How to Do an E-mail Interview in 9 Easy Steps

Need a fresh idea for your e-zine content? Do an... Read More

Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign

Before you start an e-mail marketing campaign it is important... Read More

Personal vs Professional Life Email - Dont Squander Your First Internet Impression

My first email address was with compuserve.com back when you... Read More

Do Your Autoresponders Drive Your Customers Crazy?

A chained auto-responder is a sequence of emails that gets... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

10 Ways To Quadruple Your Sales with 232%

1. When you make your first sale, you need to... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

Autoresponder Services Improve Your Profits

Perhaps you, like me, have web hosting that includes, free... Read More

Three Steps To Building A 50K Email List In Less Than 90 Days

One major asset that every internet or affiliate marketer needs... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email,... Read More

Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products

1) Website FocusMake sure your site is focused on a... Read More

Email MarketingTips - 3 Reasons Why Business Must Use Email Communications

Whether a company sells light fixtures to large corporations or... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It... Read More

Promote Your Web Business With Every Email You Send!

Website owners are always on the lookout for new ways... Read More

Use the ?Reply All? Function in Email Judiciously

Type "email etiquette" into the search bar of any popular... Read More

11 Creative Ways You Can Use Autoresponders

1. Pick 4 or more articles you've written that have... Read More