The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. I like to label these: (1) the association phase, (2) the connection phase, and (3) the reaction phase. Let us look at each of these, and how the writer and reader can assume a more active role.
In the Association Phase, the sender's words are read and converted to an image in the reader's mind, optimally the same image the writer held in his mind. Sometimes, the writer's words lack enough information and the recipient cannot grasp the image. The word count has nothing to do with the creation of an image. I have read long emails that dance around any possibility of creating an image even if the recipient could read between the lines.
The first question I ask myself when receiving an email is: "Is what they are saying giving me enough information so I can form a clear image?" If not, I ask, "Am I in an open space at the moment to translate this image?" Sometimes, when pressed for time or there's too many thoughts swirling in my head, the space isn't available. If not in the right space, I move the email to a "to be read later" subfolder, and schedule a follow-up time to reread.
Later, after returning, and in a good space to reread, and the image is still not appearing, I send a reply email to the sender asking for clarity. My language usually goes something like this: "Thank you for your email. I have read it several times and can't seem to form a clear image of what you are asking. Could you please ask again in a different way so that I can give it my full attention and respect it deserves?"
If the email covers several subjects that were confusingly intermixed, I will also include some additional language like this: "When I write emails with various topics, I find it beneficial to create separate topic titles that focus on what comes next. Could you possible do this to add to the clarity?"
It is the sender's responsibility to convert their image into words. The right words that the reader can transform back into the same image given. Don't take on the writer's responsibility, or make assumptions, it only leads to miscommunication. If you do, the image they form of you will be off kilter and negative.
The Connection Phase. When writing your response, you will want to make sure the reader receives a clear image of what you are sending as well.
This means that your words need to match the return image you want to convey. If the topic is about apples, you do not want to add an orange in the middle of the apple image. Match apples to apples first because that was responding to the original image.
If you need to add an orange for topic support, place the information after the apple discussion in order not to distort the original image. This lets the receiver digest the apple and then tells them that another image is about to come. Their mind will prepare the space for the new image. When offering the orange, tell them the purpose of the orange and why you are adding the image. This way the reader knows to open a new file.
Another question I like to ask myself, after writing and before sending, one you might like to use, "Will the reader be able to file the image I'm sending in the same folder they began with?"
Our brains file information just as if we were dropping files in a filing cabinet manner.
Instead of just telling the reader, show the reader the image, and what folder to tuck their image in. The reader is expecting this answer. If they don't receive it, they wonder what to do with the image, it doesn't match any file in their cabinet. This splits their focus, slows down their connection, or can even halt the connection in toto.
I am sure you have your own favorite topic transition phrases; here are seven of my own. When you give these transition phrases a line of their own, the receiver's brain acts quickly to note an orange is coming.
1. Let me guess what you might be thinking. 2. As odd (unusual) as it may seem... 3. I am not at all surprised. 4. There's a story that goes with this, and I will get to this in the next paragraph. 5. Let me see if I can make this a little easier. 6. Its hard to believe, but... 7. In other words,...
The Reaction Phase. Writing an email response is not the same as speaking to that person. You don't have the immediate feedback from their body language, their silence, or huh when it isn't clear. Connecting via email with its time lapse also causes difficulty. You experience the same thing when you call, leaving a voice mail, and the party returns your call days later. If you don't state in the voice mail what you are calling about, or the person doesn't restate the purpose when they call back, your mind takes moments looking for the appropriate filing cabinet and file. Sometimes I receive a response back several weeks later and the original email I wrote isn't included. Then I must stop think or even hunt for the original email. A very time consuming process.
I find it best to begin a returning response with a "this is where we left off" paragraph. Don't assume the reader still holds the previous image in their mind. They don't. Many images came and went during that space and the previous email sits in their in box, file folder, or cabinet or worse dismissed due to lack of connection, in order to continue their processes.
It is important to reread the email before hitting send. Not just for grammar or spelling but to see that you convey the right image. It is the time to ask, "Did I convey the appropriate image with a file folder connection?" If yes, hit send.
(c) Copyright 2005, Catherine Franz. All rights reserved.
Catherine Franz, a eight-year Certified Professional Coach, Graduate of Coach University, Mastery University, editor of three ezines, columnist, author of thousands of articles website: http://www.abundancecenter.com blog: http://abundance.blogs.com
In the business world, "You've Got Mail" has turned into... Read More
1. Write Your Objective - Before you write your sales... Read More
What is an Autoresponder?An Autoresponder is a program or service... Read More
? Are you tired of searching for e-mail messages you... Read More
The key to the success of e-commerce is in the... Read More
So much depends on choosing the correct mark of punctuation... Read More
Whenever we talk to a new or a "we hope... Read More
Further to my previous issues this subject continues - part... Read More
1. Collect leads with your autoresponder. You will get an... Read More
The easiest way to acquire an email list for your... Read More
Email EtiquetteIn order to effeciently communicate on the Internet it... Read More
Ever wondered what it would be like to have a... Read More
Spam has been such a problem that email filters are... Read More
We all know that email is probably today's most popular... Read More
Computer viruses are usually a bad thing. They can compromise... Read More
Hey, using eBooks, eReports and eCourses is a fantastic way... Read More
Over 40% of all emails within your marketing campaign are... Read More
Further to my previous issues this subject continues - part... Read More
Among internet marketing strategies that most marketers are not using... Read More
What if I told you that with each passing day,... Read More
Perhaps you, like me, have web hosting that includes, free... Read More
The word "blog" seems to be everywhere, and what an... Read More
First things first, I'm not a legal expert and so... Read More
Some time ago I was thinking about the best and... Read More
Years ago, I listened to Internet marketing "gurus" share that... Read More
Most folks starting out on the Internet have tried free... Read More
Many companies begin their online sales ventures with the wrong... Read More
This holiday season 15 percent of consumers in the US... Read More
Which email format is more effective to use, Text or... Read More
There's an old saying 'Manners maketh the man (or woman)'... Read More
We all know that spammers are looking for your email-address.... Read More
It's been said before, but important to re-emphasize, e-mail is... Read More
First make sure that the people you are sending your... Read More
You've done the hardest part; you've captured your prospect's email... Read More
Now that we've explored the importance of sending permission-based email,... Read More
Have you ever heard email described as, "the killer Internet... Read More
Perhaps the most important component in turning visitors to your... Read More
Introduction Shrewd marketers devote a great amount of attention to... Read More
These days email is taken for granted and used perhaps... Read More
Technology has a tendency to be impersonal and unfriendly -... Read More
We all know that email is probably today's most popular... Read More
Why you need new website content.Finding or creating good content... Read More
An autoresponder is a very powerful tool for any online... Read More
If you've been getting caught up in all this talk... Read More
5 unorthodox email subject tricks -500% more responses! (c) Copyright... Read More
Recently, there has been a lot written about email and... Read More
As you read every word of this article, you'll be... Read More
Hey, using eBooks, eReports and eCourses is a fantastic way... Read More
All too often otherwise nice folks come off as terse... Read More
The best way to make money on the Internet is... Read More
If you are a REALTOR focused on residential sales who... Read More
Here are some hot list-building tips for you to grow... Read More
If you run (or plan to run) an online business,... Read More
Email newsletters are an excellent means of promoting the products... Read More
Everyone who has been marketing online for sometime already know... Read More
Suppose you have a website with 500 visitors a day,... Read More
The key to the success of e-commerce is in the... Read More
Getting other people to promote your web site is one... Read More
Let's give a definition to autoresponder first. So, what is... Read More
Out of all the possible approaches to affiliate marketing, lead... Read More
Another powerful reason for making the switch from using the... Read More
Many companies begin their online sales ventures with the wrong... Read More
No doubt email is still the best way to get... Read More
What if you could send out all the information that... Read More
Everyone is talking about RSS. Blogs, newsites and the like... Read More
With all the safelists and different methods for using them,... Read More
Email Marketing |