Benchmark Study of Email Database Services

-- Email Appending and ECOA Match Rates Revealed --

NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data on email appending and ECOA (Email Change of Address) solutions. Based on an analysis of nearly 75 million customer records processed for its clients over the six months ending September 30, 2004, the study found the following:

* The average email append match rate for commercial clients was 15.1%, with a range from 9.5% to 24.3%.

* The average email append match rate for nonprofits was 10.3%, with a range from 5.5% to 15.4%.

* Regular quarterly append processing resulted in more than doubling the above figures on an annual basis.

The research found that the discrepancy between match rates for commercial clients versus those for nonprofits was directly correlated with the age of the underlying customer base. Nonprofits with younger donor bases performed in the higher range while commercial clients with older customer bases performed in the lower range.

For ECOA processing, the study found the following:

* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%, with a range from 5.7% to 24.2%.

* Regular quarterly ECOA processing resulted in more than doubling of the above figures on an annual basis.

The research found that the update rate for bouncing email addresses for individuals who are already online bore no correlation with the age of the underlying population.

"This study provides companies and nonprofits alike with the missing data necessary to evaluate the ROI of the critical email services for multi-channel marketing," said Bill Kaplan, CEO of FreshAddress, Inc. "Research has shown that multi-channel customers spend more money. We are pleased to see the email industry mature to the point where updating one's email database is now considered as essential as NCOA services are to direct mail."

FreshAddress, Inc. is the original developer of Email Change of Address services and was recently granted a U.S. Patent on its ECOA service for clients and the underlying consumer technology. Through its partnerships with the major database providers including Acxiom, Equifax, and InfoUSA, FreshAddress's appending services cover the universe of available opt-in data with over 200 million records, providing clients with the industry's highest match rates of guaranteed deliverable email addresses.

About FreshAddress, Inc.

FreshAddress, Inc., The Email Address Experts(tm), provides the industry's leading services to help companies 'Build and Update' their email address databases and maximize their email performance. FreshAddress, Inc.'s services include its patented business and consumer Email Change of Address (ECOA) solutions as well as email address appending, correction, real-time validation, and deliverability. FreshAddress has "freshened" thousands of lists for office superstores, telecommunications providers, catalogues, newspapers, retailers, airlines, non-profit organizations, and Internet companies. The FreshAddress.com consumer database is the Internet's largest linked opt-in directory of old and current email addresses. The privately held company was founded in 1999 and is based in Newton, MA. For more information on our business solutions, visit www.freshaddress.com/biz or email biz@freshaddress.com

Bill Kaplan is the Chief Executive Officier of FreshAddress, Inc.

FreshAddress, Inc. is a privately held company, helping business and individuals stay connected when email addresses change.

---

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

The 12 Most Common Newsletter Design Mistakes

Your newsletter's success depends on its design. An attractive, easy... Read More

Add Email To Your Marketing Mix

If you are serious about adding email to your marketing... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

Automatic Responder - The Secret of Super Affiliates Success

Congratulations, you just made a sale!Congratulations, you just made a... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More

Email Etiquette II

I had great feedback from my last article, and was... Read More

Why Use Permission-Based Email Marketing?

The goal of all marketing is to attract interest in,... Read More

Viral Marketing with Your Signature File

Computer viruses are usually a bad thing. They can compromise... Read More

Email Marketing - How Best To Manage and Distribute Your Messages

This holiday season 15 percent of consumers in the US... Read More

Successful Email Marketing

No doubt email is still the best way to get... Read More

Make All Your Mailing Lists Double Opt-In

Accusations of spam can be so harmful to your business... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

The Moneys In The List - But How Much?

The internet seems to be full of hyped up business... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective... Read More

Email Etiquette V

Further to my previous issues this subject continues ? as... Read More

A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were... Read More

How to Start A Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the... Read More

The Lowdown: How To Create And Send HTML Email

I am frequently asked how to create and send HTML... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'.... Read More

Your Money Is Still In Your List - Build It!

You are a home business entrepreneur. You have just built... Read More

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

How Effective is Your Email? How Can You Tell?

Is your email getting to your list members? If so,... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10... Read More