Effective Email Marketing

I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!

Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that is sent.

So how can you maximise the chances of getting adecent response from your first email campaign?

Follow these simple rules and your email camapaign should be successful right from the beginning.

1) Know What you Want Before you sit down and write your email, think about what you wan tot achieve from it. more visitors to your website? More sales for a hard to sell product? More signups to your newsletter? Or something completely different? Whatever the aim, keep it in mind while writing your email

2) Spell It Write!! There's nothing worse than receiving a marketing email with poor spelling and grammar. If you can't spell and your email doesn't sound right, how can you expect people to buy from you? A marketing writer such as Angela Sherman of Content Creation can help you with this.

3) Not Too Long Keep paragraphs short and punchy - you have very little time to grab people's attetion, and text on a screen is notoriously difficult to read once a paragraph hits more than 4 lines. Stick to simple words, short phrases and paragraphs consisting of just 1-3 short sentences.

4) DON'T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!

Occasional use of capital letters to emphasise a word is ok, but be aware that some spam filters delete email messages with words all in capitals.

5) Call To Action The first two sentences of your email should identify a possible problem the recipient may have, tell them who you are, and what you want them to do.

So sentences such as: "Fed up with not appearing in search engine listings? NikkiPilkington.com offer guaranteed top listings in most major search engines. Click here for your free report" get the message across quickly and easily. Then you can use the rest of the email to expand on your products and services.

6) Conclude & PS If you have a fairly long email, don't forget to repeat the call to action at the end, and in a PS to remind the reader once again what they should do.

7) Sense of Urgency Create a sense of urgency by using phrases such as 'First 50 to apply' or 'Only valid until' - fear of missing out on something always generates a good click through - guaranteed

So that's your 7 step guide to a great email marketing campaign - for more free internet marketing articles, please visit www.nikkipilkington.com

Nikki Pilkington is the owner manager of NikkiPilkington.com, an internet marketing consultancy based in Northampton UK. Nikki has been marketing websites for almost ten years and specialises in search engine listings and email marketing.

---

Using Blind Carbon Copy (BCC) For Email Privacy

Need for PrivacyPeople have become hypersensitive about their privacy during... Read More

You Must Build A Customer List

If you run (or plan to run) an online business,... Read More

Get Viral

Hey, using eBooks, eReports and eCourses is a fantastic way... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

Persistence, Patience, Dedication - The Nick Martin Interview

Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More

Six Tips for Nonprofit E-mail Success

An opt-in e-newsletter is one of the most effective marketing... Read More

Why Does Nobody Visit My Web Site?

After endless hours of writing, designing and programming your brand... Read More

Is the IronPort Whitelist Actually An Extortion Tactic?

It appears that Mr. Gates' prophetic prediction that charging marketers... Read More

Are Autoresponders An Important Asset To Your Business?

Autoresponders are an important asset to an Internet Marketer. When... Read More

Email Etiquette V

Further to my previous issues this subject continues ? as... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products... Read More

Market Your Business through Newsletters

Most business people on the web subscribe to at least... Read More

Viral Marketing - Your Key to Gaining New Clients

Email newsletters are an excellent means of promoting the products... Read More

How to Start Your Own Mailing List

I remember reading time and time again when I first... Read More

Turn Your Old Articles Into Profitable E-mail Courses

If you've written numerous articles, you can use them to... Read More

How To Build Your Greatest Opt-In List

I get e-mails all the time from people on my... Read More

Email Scam Warnings

Most people online are very familiar with the Nigerian Email... Read More

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when... Read More

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...In the first lesson,... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More

Increasing Email Deliverability

Most email marketers know that it is important spam-check email... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'.... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email,... Read More

Raid Your Autoresponder Attic For Content

Why you need new website content.Finding or creating good content... Read More

The Lazy Mans Way To Building a Massive List In Minimum Time

As you read every word of this article, you'll be... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

Could This Be The End of Sp^am?

The war on sp^am has so far been waged on... Read More

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

If you are not using a follow up autoresponder until... Read More

How To Use Email Autoresponders to Boost Customer Loyalty

Your e-commerce website relies on its customers to become returning... Read More

The Goose That Lays Golden Eggs

Ever wondered what it would be like to have a... Read More

Sucking in Readers: Proven Ways to Increase Reader Interaction

You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than... Read More