Marketers the world over use follow up autoresponders to
increase sales. But, many struggle to write a compelling
message series. Don't let that keep you from your share of
the profits! Print and follow these instructions; you'll
soon be following up with finesse.
(Examples in this article use the fictional product "Green
Garden Lawn Fertilizer". Any similarity to actual products
is unintended and coincidental.)
Message 1 - Big Benefits:
Many of the sales resulting from your follow up series will
come after the very first message. Keep this message short.
Just take 500 or so words to flesh out a handful of your
biggest benefits. For example, part of the Green Garden Lawn
Fertilizer company's first message might read:
"A Lush Lawn: Green Garden Fertilizer will give you a
lush lawn in just 2 weeks! Density will increase up to 50%..."
"No More Brown: Watch your lawn become 3-5 shades
greener with regular treatments"
Message 2 - Establish a Need:
Use your second message to explain why your product is necessary.
First, lay out the situation leading to a need for your product.
Then, show that your product will meet that need. For instance:
"Lawns across the country are looking dull. Homeowners water
and mow to no avail. But, not those who use Green Garden
Fertilizer! They've created lush, beautiful lawns"
Message 3 - Tool Talk:
In your third message, show the lead how he will go about
actually using your product. Detail any tools or supporting
material that you offer. In the case of our fictional Green
Garden Fertilizer, part of this message might read:
"This treatment is a cinch: Simply attach the included
diffuser to the end of your garden hose, creating a
sprinkler. Run the sprinkler for 15 minutes each week.
You will see an improvement after just one treatment!"
Message 4 - The Wildcard:
Customize message four for your unique product. Try one
of these ideas:
for it.
them here.
/ tracking now.
prospect to visit. Include directions.
Include your bio here.
Message 5 - Questions? Comments?:
Your lead may be waiting to purchase until you explain one
particular thing. By asking outright, you can speed the
sales cycle to a close.
Start the fifth message by asking your prospect if he has
any questions. Give him several ways to reach you, and
include your hours of operation and time zone.
Take the rest of the fifth message to answer some of the
questions your prospects ask most often. For instance:
"Are you excited about the lush lawn you'll have with Green
Garden Fertilizer? I hope so! Let me go over some questions
our customers have asked in the past"
Message 6 - Testimonials:
With your sixth message, show off your satisfied customers.
Choose several of your best testimonials, and list them here.
Look for quotes from customers who are obviously excited about
your product, but that still sound believable. For instance,
choose:
"I'm thrilled with my Green Garden Fertilizer! Just two weeks,
and my lawn looks better than it has in years."
Instead of:
"Green Garden Fertilizer is miraculous! It turned my back lot
into a rolling meadow in days - and that lot is PAVED!"
(The testimonials in this article are made up examples. All of
your testimonials, however, must be real. Fabricating
testimonials is illegal.)
Message 7 - Last Chance:
Your final message serves as one last reminder of your product.
Briefly reiterate its most impressive features. Then, throw in a few
testimonials or a very short case study. Round out this message
with your contact information. Our example product's final
message might read:
"Over the past several weeks, you've heard about how Green
Garden Fertilizer can turn your lawn around. Customer Dusty
Dan tried it, and he says, 'My lawn has never looked better...'"
Follow Up With Finesse
Automation means that good follow up doesn't have
to be time consuming. Now, creating a message series is just
as easy!
Beka Ruse is the Business Development Manager at AWeber Communications. Experience the acclaimed customer support and reliability of AWeber autoresponders. http://www.aweber.com/lfs.htm
![]() |
|
![]() |
|
![]() |
|
![]() |
Further to my previous issues this subject continues ? as... Read More
If you design kitchens, is another kitchen designer your competition?... Read More
Creating a newsletter is an ideal way to drive repeat... Read More
Coming as I do from a direct response and direct... Read More
Do you have a list of e-mail addresses of your... Read More
Although it may not be practical to put a dollar-sign... Read More
When I coach my clients on how to... Read More
There is currently a huge demand online for newsletter templates.... Read More
Congratulations, you just made a sale!Congratulations, you just made a... Read More
If you've reached the point of exhaustion trying to keep... Read More
Publishing your own ezine is critical to establishing a long... Read More
I am frequently asked how to create and send HTML... Read More
Most people online are very familiar with the Nigerian Email... Read More
If you are not using a follow up autoresponder until... Read More
I remember reading time and time again when I first... Read More
Being online for the last five or so years has... Read More
Organisations such as the BPA have been providing auditing services... Read More
First make sure that the people you are sending your... Read More
Millions of people use their computer everyday as a form... Read More
The lack of an email response is an issue I... Read More
The word "blog" seems to be everywhere, and what an... Read More
Before you start an e-mail marketing campaign it is important... Read More
All too often otherwise nice folks come off as terse... Read More
So you want to start publishing an online newsletter? Why?... Read More
1. When you make your first sale, you need to... Read More
Tis the season to leverage customer interest data for successful... Read More
This little parody, and the comments that follow, were... Read More
Email may be fast becoming the preferred means of business... Read More
Hi you may or may not know that your Autoresponder... Read More
You've probably read 1000 times that "the money's in the... Read More
I love the Internet! Information about any topic that piques... Read More
Writing and publishing a successful newsletter is perhaps the most... Read More
A lady emailed me yesterday very upset over the fact... Read More
Hey, using eBooks, eReports and eCourses is a fantastic way... Read More
Even though many people have been writing e-mails for a... Read More
An autoresponder course is a group of articles or information... Read More
Out of all the possible approaches to affiliate marketing, lead... Read More
You're probably familiar with e-mail signature (or "sig") files --... Read More
If you've been getting caught up in all this talk... Read More
Getting other people to promote your web site is one... Read More
You've done the hardest part; you've captured your prospect's email... Read More
Email marketing is undergoing rapid changes. Now, more than ever,... Read More
When it comes to gaining and keeping customers, every website... Read More
Introduction Shrewd marketers devote a great amount of attention to... Read More
Further to my previous issues this subject continues - part... Read More
As I logged into my e-mail account, I clicked on... Read More
With all the safelists and different methods for using them,... Read More
I love the Internet! Information about any topic that piques... Read More
This interview is with Michael Murray, the author of a... Read More
The consumer of today is increasingly bombarded by marketing messages... Read More
Keeping your email lists fresh is critical to the success... Read More
Don't be insulted. Don't take it as a personal rejection.... Read More
At the recent Online Marketing Show, Adestra ran an email... Read More
Let me ask you a question, "What is the most... Read More
It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More
An autoresponder is an automatic or software-mailing program. Why... Read More
Owning your own online business is a lot of work.... Read More
So much depends on choosing the correct mark of punctuation... Read More
This is a little "beauty" of an idea if you... Read More
Creating a newsletter is an ideal way to drive repeat... Read More
Working with Leads or Opt-In Clients can be very confusing... Read More
In an article based on research done by emaillabs, MarketingSherpa... Read More
Answering emails can take up a significant portion of the... Read More
One of the biggest concerns for Realtors who publish their... Read More
Being online for the last five or so years has... Read More
In the business world, the primary focus is on selling... Read More
Email Marketing |