Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. Web marketers worldwide are trading links everyday, in hopes of driving each other's traffic to their respective sites. This is certainly something any hard-working Internet business owner should do, but it may be a bit overrated. While using affiliate advertising is a strong marketing ploy, effective use of multiple e-mail lists and an autoresponder is one of the most powerful, multi-faceted marketing tools available today.

Many Internet marketers are using autoresponders, but very few are getting the most from them. Most people use their autoresponders strictly to publish ezines. A well-written ezine is a powerful tool, no doubt, and should be part of any successful online business, but there is so much more to autoresponders that many people overlook. I have spent recent months experimenting with various uses for my autoresponder.

Following is a variety of ways to increase your customer base with proper autoresponder use..

1. EZINES: Write a powerful, information-packed, weekly ezine (electronic magazine). Place a subscription link on your site, so all visitors subscribe to your ezine. This way, you have them, if they don't buy, so you can constantly send them information, tossing in links back to your site and plugs for your product or service. Remember, research says the average consumer needs to see your name, product, or service four to seven times, before they finally decide to buy. Don't forget to offer something free to entice people to subscribe, and be sure to let them know you'll never share their information. Don't bombard them with useless information or solicitations. Give them information that they will value, so your name becomes synonymous with professionalism.

2. e-COURSES: In addition to your ezine, use your autoresponder to offer some type of free five or seven day course. This is another great way to gather those e-mail addresses. If a visitor doesn't subscribe to your ezine, perhaps she'll be interested in your course. Then, you can send her the ezine later. Be sure to keep the e-mails in the course brief, and don't give away too much information. Be sure links back to your site are all over each e-mail, so the person will ultimately go back and buy your product.

3. FULFILLMENT: If you're selling information, use your autoresponder as a fulfillment tool. Make sure your online merchant (PayPal, Click Bank, etc.) is set up so upon payment, your customer is taken to a Thank You page. On this page, add HTML code from your autoresponder that actually sends the product the customer purchased. Incidentally, any good autoresponder will generate the HTML code for you, and you simply cut and paste it to your web site. When setting up the delivery e-mail, just write a nice letter, telling the person her new information product has arrived. Then, upload the product as an attachment to that e-mail. Remember to give very clear instructions. For example, if your book is a PDF file, be sure to say in the e-mail that the person will need Adobe Acrobat Reader to open it. I always add a link to Adobe, to make it easy for the customer to get Acrobat Reader, and I remind the customer that it can be downloaded there for free. When you read about successful Internet marketers who say they make money while they sleep, this is how they are doing it. I didn't believe it, until I converted my business to this type of system. Now, I make money while I sleep, too.

4. REFERRALS: First, to make this work effectively, you should have a web site for your ezine. If you don't have a site, strictly advertising your ezine -- you should build one. Then, place a referral page on it. Again, use your trusty autoresponder to create this system. On the page, offer something free to visitors who refer a friend. Assure them that you will not spam the person -- that you are just going to send him an e-mail explaining what your ezine is about and then the person will have the option to subscribe. This is another great way to capture e-mails. Incidentally, you can set up the autoresponder to e-mail the free information to the person doing the referring, as well. So, once again, you are doing no work, once your codes are placed on your site.

5. ADVERTISING: Your autoresponder is the vehicle that drives your ezine, so advertise on your ezine, and use your autoresponder to promote that advertising. You can get creative with this and have a lot of fun, while you're making money. There are sites that you can join for a nominal fee that drive advertisers to you. Just search ezine advertising on the Internet, and you'll find plenty of them. Once you join, you'll start getting lots of small ads in your personal inbox, or any e-mail address you supply (it can't be an autoresponder address, though). Then, you run this ad for free in your ezine, but you get to add the new e-mail address of the advertiser to your list. Now, just create another list for your autoresponder that sends sales pitches to these people with other types of advertising offers. For example, you might charge $25.00 for a solo article about one of your advertisers in a future edition of your ezine. Be sure to keep the sales pitches coming by writing constant short letters about your service to the people on this list, and set up your autoresponder to send them to the advertisers every couple of weeks.

These are just a few of the ideas I've put into place with my own Internet business that have been successful. Remember, the key to successful autoresponder marketing is to come up with every idea that will gather more e-mail addresses of prospects, who will eventually become customers. Be creative, and have fun with your marketing.

Mark Barnes is author of the wealth-building system, Winning the Mortgage Game and other investment real estate books. He is also a suspense novelist, and his new novel, The League, will thrill both suspense and sports fans. Learn about Mark's wealth-building system and get his free home loan course at http://www.winningthemortgagegame.com. Learn more about The League and read an excerpt at http://www.sportsnovels.com

---

Three Steps To Building A 50K Email List In Less Than 90 Days

One major asset that every internet or affiliate marketer needs... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is... Read More

You Must Build A Customer List

If you run (or plan to run) an online business,... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email,... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many... Read More

How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

Wise Ways To Build Your Email List

Just about every successful Internet Marketer will tell you that,... Read More

The List Is The Thing

Many companies begin their online sales ventures with the wrong... Read More

Could This Be The End of Sp^am?

The war on sp^am has so far been waged on... Read More

Some Simple Sure-fire Strategies to Construct a Responsive Opt in List!

A responsive opt in list is an unbelievably powerful money-maker... Read More

The Magic Of Email

These days email is taken for granted and used perhaps... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

Five Profitable Ways To Use Your Follow Up Autoresponder

What? You are not using a Follow up Autoresponder? Then... Read More

Why Do Marketers Lie in their Emails?

Coming as I do from a direct response and direct... Read More

8 Quick, Hot Reasons You Should Offer an E-mail Course Today

1. E-mail courses are generally quick and easy to create.... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

Hot List-Building Tips

Here are some hot list-building tips for you to grow... Read More

Top 3 Reasons Why RSS Is Better Than Email

Everyone is talking about RSS. Blogs, newsites and the like... Read More

How You Can Automate Your Business Using Autoresponders

What is an Autoresponder?An Autoresponder is a program or service... Read More

You DO Have an Email List Dont You?

No matter what type of business you operate, you need... Read More

Promote Your Web Business With Every Email You Send!

Website owners are always on the lookout for new ways... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these... Read More

Market Your Business through Newsletters

Most business people on the web subscribe to at least... Read More

Autoresponders - Simple Tweaks That will Improve Your Return Rate

Autoresponders are, without a shadow of a doubt, one of... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than... Read More

Turn Your Old Articles Into Profitable E-mail Courses

If you've written numerous articles, you can use them to... Read More

Seven Tips To A Perfect Email Ads

Everyone at some point in their Internet experience has received... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your... Read More

8 Ways to Get More Email Addresses On Your List ... Today

Whether you've got 100 or 100,000 people on your email... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More