When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the "thank-you" page. If I sign up for your e-zine at your site, where am I taken afterwards? I hope it's not a page that only says something vague like "form received" or even worse, nothing, leaving me wondering whether my signup was successful. Create a thank-you page where new signups go to right after they complete the form. On this page, be sure to:
Remember, You're Laying the Foundation
The point of all this? By taking extra care with your new signups, you lay the foundation for a long and profitable relationship with your readers.
(c) 2003 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
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