Whats on YOUR Subscriber Thank-You Page?


When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the "thank-you" page. If I sign up for your e-zine at your site, where am I taken afterwards? I hope it's not a page that only says something vague like "form received" or even worse, nothing, leaving me wondering whether my signup was successful. Create a thank-you page where new signups go to right after they complete the form. On this page, be sure to:

  • Thank me for signing up!

    Example: "Thank you for subscribing to [E-zine Name Here]!"


  • Let me know if I need to do anything else.

    For example, do I have to watch my e-mail inbox for a confirmation message? This is ESPECIALLY important if you use a double opt-in process that requires me to reply or click on a link in that e-mail in order to complete my sign-up. If you don't point this out on the thank-you page, there's a chance that I'll assume the e-mail I receive is just a welcome letter and won't open it.


  • Make it feel personal.

    Include your photo and signature if you can. Being personal helps me feel like I know you, and remember this is important because I'm more likely to BUY from those I feel I know and trust.


  • Ask for their ideas.

    This fast-forwards your relationship with your subscribers by already making them feel like you care. Something like this will do: "I'd love to hear what topics YOU would most like to see covered in upcoming issues of [E-zine Name Here]." Put your e-mail address right on the page and make it clickable.

    You can also insert an automatic subject line in the link such as "ezine_idea" by forming your link like this: mailto:yourname@yourwebsite.com?subject=ezine_idea. When someone clicks on that link, it will automatically create an e-mail addressed to you with the subject line "ezine_idea." This will help you keep these requests organized on your end.


  • Give me a special offer right then and there.

    Why not give them a discount on one of your products or services right there? For example, you could say, "I know you signed up for my e-zine to get great tips on [subject matter here]. Wouldn't you like to get started right away? My [book, special report, teleseminar etc.] will walk you through the entire process, step by step. And if you act right now, I'll give you a 10% discount. Cl1ck here to learn more."


  • Recommend someone ELSE's e-zine.

    No, that wasn't a typo. Find one or two other publishers whose target market matches yours but who aren't direct competitors, and cross promote each other on your thank-you pages. This process is also called "co-registration."

    The copy might read, "Don't miss these other two e-zines that I read regularly and highly recommend!" Then follow with brief descriptions and sign-up instructions.

    Several publishers I know with very large lists share that this method has been one of their best ways to gain subscribers faster on a regular basis. And your new subscribers will be happy to consider whatever other resources you recommend.

    • Remember, You're Laying the Foundation

    The point of all this? By taking extra care with your new signups, you lay the foundation for a long and profitable relationship with your readers.

    (c) 2003 Alexandria K. Brown

    ABOUT THE AUTHOR

    Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

    In The News:

    pen paper and inkwell


    cat break through


    Email Etiquette: How To Send Emails People Will Read

    You may remember a time before there was email?a time... Read More

    10 Persuasive Triggers To Plug Into Your Ad

    1. Most people want to win over others. Tell your... Read More

    Email Marketing: How Much is Too Much?

    I have a special new email address. It's in addition... Read More

    Can You Win The Battle By Using A Toothpick?

    Every business needs a low cost way to reach targeted... Read More

    Personal vs Professional Life Email - Dont Squander Your First Internet Impression

    My first email address was with compuserve.com back when you... Read More

    Are Your Emails Being Heard

    Yes, the headline is spelled right. What if you had... Read More

    Why Autoresponders Are An Essential Tool For Your Business

    Did you know that one of the major purposes of... Read More

    What Is Wrong With Email Marketing?

    If you are active on the web promoting your products,... Read More

    Ten Tips to Building Your Opt-in List.

    To build and maintain your opt-in list requires constant attention.As... Read More

    Why Autoresponders are an Absolute Must

    With autoresponders, you never have to lose money advertising again!... Read More

    The Fastest List Growing Secret

    Are you running ads and marketing with tag lines that... Read More

    Viral Marketing - Your Key to Gaining New Clients

    Email newsletters are an excellent means of promoting the products... Read More

    You Must Build A Customer List

    If you run (or plan to run) an online business,... Read More

    Email Marketing - How Best To Manage and Distribute Your Messages

    This holiday season 15 percent of consumers in the US... Read More

    My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

    Over 40% of all emails within your marketing campaign are... Read More

    Just Because You Can...

    Just because you can communicate with hundreds of people virtually... Read More

    Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

    Do you publish an e-zine or newsletter? If you answer... Read More

    Email Scam Warnings

    Most people online are very familiar with the Nigerian Email... Read More

    8 Ways to Get More Email Addresses On Your List ... Today

    Whether you've got 100 or 100,000 people on your email... Read More

    Building Relationships Takes Time: Overcoming the Overnight Surge Urge

    Whenever we talk to a new or a "we hope... Read More

    A Little Secret That Produces BIG Results

    What if I told you that with each passing day,... Read More

    Email: When You Dont Get a Response

    The lack of an email response is an issue I... Read More

    Build Your Opt-In List Today

    There are many services available to help your with building... Read More

    What A Newsletter Can Do For Your Business

    Newsletters are often thought of as easy, do-it-yourself communications projects.... Read More

    Single or Double Opt--In?

    You heard the message before. Your e-mail list is the... Read More

    How You Can Automate Your Business Using Autoresponders

    What is an Autoresponder?An Autoresponder is a program or service... Read More

    E-Newsletter Layout: Add White Space to Improve Readability

    White space in newsletters is like pausing in conversation. Take... Read More

    The Most Critical Strategy to Your Survival, and Prosperity, Online

    For the sake of your long term survival and your... Read More

    Will Microsoft Kill Free Email on the Net?

    Spam has been such a problem that email filters are... Read More

    How To Use Email Autoresponders to Boost Customer Loyalty

    Your e-commerce website relies on its customers to become returning... Read More

    How to Build Your Mailing List

    1. USE POP-UPS Pop-ups are one of the most common... Read More

    7 Ways Email Can End Your Business Relationships Before They Start

    Too often, people forget they're anonymous in the internet world.... Read More

    Reach Out and Slap Someone

    I got my first email account way... Read More