How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.

The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.

I knew about this for years but didn't act on it. Then, about 8 months ago I wrote a 5 Day Email Course about my eBook (Ezine Writer) and offered it to my visitors.

The response was amazing - my sales almost doubled.

This is how it works:

When visitors leave the index page of my website, a popup appears inviting them to join my newsletter.

When they join, they also receive a free subscription to my 5 Day Email Course, which is delivered by sequential autoresponder.

But there's an important detail here. You don't want the popup appearing when your visitors click on the 'order' link - it distracts them and you could well miss a sale.

So the popup has to be designed so that it *doesn't* appear when the order link is clicked.

You do this by including an 'exit=false' tag within the order link. You can get the code for this - and for the popup - at: http://www.ezine-writer.com/popup-code.html

The next thing to do is set up your Message Sequence on sequential autoresponders.

There are two ways of doing it - you can use a web-based service or you can install a script on your server.

I use a web-based service (aweber) - mainly because my web host doesn't allow mailing scripts of any kind.

Here are two of the best-known web-based services: http://www.aweber.com http://www.getresponse.com

If you want to avoid monthly fees, there are sites that offer free sequential autoresponders (but they will insert their own ads in your autoresponse):

http://www.freeautobot.com/
http://www.informationbyemail.com/
http://www.autorespond-it.com/
http://www.sendfree.com/

The advantage of a web-based service is that everything is done for you. The downside is monthly fees and a limited number of follow-ups (you can get more, but you have to pay for them).

The second method is to install a script on your server. Here are some scripts that give you unlimited autoresponders:

http://www.smithfam.com/follow-up.html
http://www.ursoftware.com/autoresponder/
http://www.constructorbooks.com/easysponder/

The advantages of a script? You have no monthly fees (just a one-time payment for the script) and you get unlimited follow-ups.

So, those are the tools you need to deliver your Message Sequence.

Writing your Message Sequence is quite an art and you may need some help. Here is an excellent short tutorial: http://autorespondertools.com/autoresponder_follow-up_series.htm

That's it! All the info you need to double your conversion rate.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

In The News:


pen paper and inkwell


cat break through


Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

Do you publish an e-zine or newsletter? If you answer... Read More

The Magic Of Email

These days email is taken for granted and used perhaps... Read More

Using Blind Carbon Copy (BCC) For Email Privacy

Need for PrivacyPeople have become hypersensitive about their privacy during... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques... Read More

The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List

It's not a website.It's a smart autoresponder and mailing list... Read More

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a... Read More

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More

Should You Be Writing A Newsletter As Part Of Your Online Business?

Let's start at the beginning - why do you need... Read More

Email MarketingTips - 3 Reasons Why Business Must Use Email Communications

Whether a company sells light fixtures to large corporations or... Read More

Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them

The importance of building an opt-in list over spamming (a.k.a.,... Read More

E-Marketing Deliverability Issues

Does it seem to you that when you view "openings"... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need... Read More

Writing Effective Emails

Sometimes email messages can get quite long, especially when you... Read More

Email Marketing - Whats the Situation in April 2005?

Email is still the King in Internet marketing. Many people... Read More

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately,... Read More

Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address

If you are trying to get an opt-in email list... Read More

Your Money Is Still In Your List - Build It!

You are a home business entrepreneur. You have just built... Read More

3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach... Read More

Why Autoresponders Are An Essential Tool For Your Business

Did you know that one of the major purposes of... Read More

8 Quick, Hot Reasons You Should Offer an E-mail Course Today

1. E-mail courses are generally quick and easy to create.... Read More

Sales Prospecting for Appointments by Email

A few months into the job and Sabrina's cold calling... Read More

Taking Email Marketing To The Next Level

How to use the latest e-messaging strategies to increase profits.Many... Read More

Autoresponders An Important Part Of Internet Marketing?

Setting up and using email autoresponders on your site is... Read More

Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers... Read More

4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

Everyone who has been marketing online for sometime already know... Read More

Why Do Marketers Lie in their Emails?

Coming as I do from a direct response and direct... Read More

Converting More Free Downloads to Paid Customers

Do you give web site visitors the opportunity to download... Read More