How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.

The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.

I knew about this for years but didn't act on it. Then, about 8 months ago I wrote a 5 Day Email Course about my eBook (Ezine Writer) and offered it to my visitors.

The response was amazing - my sales almost doubled.

This is how it works:

When visitors leave the index page of my website, a popup appears inviting them to join my newsletter.

When they join, they also receive a free subscription to my 5 Day Email Course, which is delivered by sequential autoresponder.

But there's an important detail here. You don't want the popup appearing when your visitors click on the 'order' link - it distracts them and you could well miss a sale.

So the popup has to be designed so that it *doesn't* appear when the order link is clicked.

You do this by including an 'exit=false' tag within the order link. You can get the code for this - and for the popup - at: http://www.ezine-writer.com/popup-code.html

The next thing to do is set up your Message Sequence on sequential autoresponders.

There are two ways of doing it - you can use a web-based service or you can install a script on your server.

I use a web-based service (aweber) - mainly because my web host doesn't allow mailing scripts of any kind.

Here are two of the best-known web-based services: http://www.aweber.com http://www.getresponse.com

If you want to avoid monthly fees, there are sites that offer free sequential autoresponders (but they will insert their own ads in your autoresponse):

http://www.freeautobot.com/
http://www.informationbyemail.com/
http://www.autorespond-it.com/
http://www.sendfree.com/

The advantage of a web-based service is that everything is done for you. The downside is monthly fees and a limited number of follow-ups (you can get more, but you have to pay for them).

The second method is to install a script on your server. Here are some scripts that give you unlimited autoresponders:

http://www.smithfam.com/follow-up.html
http://www.ursoftware.com/autoresponder/
http://www.constructorbooks.com/easysponder/

The advantages of a script? You have no monthly fees (just a one-time payment for the script) and you get unlimited follow-ups.

So, those are the tools you need to deliver your Message Sequence.

Writing your Message Sequence is quite an art and you may need some help. Here is an excellent short tutorial: http://autorespondertools.com/autoresponder_follow-up_series.htm

That's it! All the info you need to double your conversion rate.

------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

In The News:


pen paper and inkwell


cat break through


Should You Be Writing A Newsletter As Part Of Your Online Business?

Let's start at the beginning - why do you need... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects.... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

Email Marketing Essentials

Perhaps the most important component in turning visitors to your... Read More

Could This Be The End of Sp^am?

The war on sp^am has so far been waged on... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

Using A Simple Idea to Target Your Audience

A wonderfully easy and free concept that many people seem... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

Increasing Email Deliverability

Most email marketers know that it is important spam-check email... Read More

Direct Marketing Strategies for Holiday Email Promotions

Tis the season to leverage customer interest data for successful... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible... Read More

Top 5 Reasons to Use Autoresponders

One of the best and newest tools out there for... Read More

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of... Read More

Market Your Business through Newsletters

Most business people on the web subscribe to at least... Read More

How To Use Email Autoresponders to Boost Customer Loyalty

Your e-commerce website relies on its customers to become returning... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More

5 Quick Tips to Get Your Ezine Rolling in the Right Direction

Publishing your own ezine is critical to establishing a long... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that... Read More

Viral Marketing - Your Key to Gaining New Clients

Email newsletters are an excellent means of promoting the products... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More

How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your... Read More

People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips

People tend to forget their subscriptions. Sometimes they don't even... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business... Read More

Build Credibility With an Email Course

When you are an expert, you sometimes forget that others... Read More