Build Credibility With an Email Course

When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. By providing your insight to those at a basic level, you can save them time in learning and applying their newly acquired knowledge.

So how do you share your expert information with prospects and clients in order to showcase your expertise while providing them with desired knowledge? Why not offer a course via email?

Your course will consist of several lessons, delivered at pre-set intervals. You'll compose the lessons once so that you're ready to deliver them to anyone who signs up for the course.

Now won't that be a bear to administer, you ask? Not if you use one of the online services that is designed to do this. This category of service is called a sequential autoresponder. There are several services to choose from.

In using one of the popular autoresponder services, for example, you have up to 52 lessons. Your first lesson is set to go out immediately after your new 'student' sends an email to the course address (you set this address!). Then each lesson goes out automatically on the day you prescribe. It may be daily for the first 3 days, then every 3d day thereafter. Or it may be weekly.

Regardless of the interval, you enter each lesson as you want it to appear to the enrollees. Since you don't know when someone will sign up, the system tracks each enrollee individually so that they receive their emails on schedule, regardless of when other people sign up. It's like having a private secretary to track all of the enrollments and
mailouts!

You can opt to receive a notification each time someone signs up to take the course (fun at first, but overwhelming in the long run). At any time you can log into your control panel and see who is enrolled in your course, which email they have received and when they last heard from you.

Why would you want to offer an email course?

Maybe you have a complex subject on which you need to educate prospects. Why not create a course - with a small commercial in each lesson?

Maybe you delivered a great seminar and you now want to keep in touch with audience members. Why not create a series of reminder emails to be sent at regular intervals?

Or maybe you want to offer an online course, but you're not sure how well it will go over. Why not pilot some of the content with an email course to test the market?

Or perhaps you sell a product or service online and you want to entice more people to share their name and email with you. You can offer the free course as the incentive to share their information.

What's a course like this cost? Fees vary, but you can offer an email course for less than $20 per month. In some cases you may already have the sequential autoresponders you need built into another feature of your website.

So go ahead and add an email course to your online strategy on an ongoing basis. You won't be sorry. You'll probably find yourself back starting a new course shortly! And each time you do, you'll enhance your credibility.

For an example of an email course, send an email to elearning@techtamers.com

Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. With more than 20 years in instructional design and elearning, Jeanette shares her news and views in OnlineSuccessNews.com

---

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More

5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK... Read More

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one... Read More

Power at your Fingertips

It is just amazing. Power right at your fingertips. It... Read More

Using A Simple Idea to Target Your Audience

A wonderfully easy and free concept that many people seem... Read More

The Goose That Lays Golden Eggs

Ever wondered what it would be like to have a... Read More

Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products

1) Website FocusMake sure your site is focused on a... Read More

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Email may be fast becoming the preferred means of business... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10... Read More

Email and Newsgroup Etiquette

Email EtiquetteIn order to effeciently communicate on the Internet it... Read More

You DO Have an Email List Dont You?

No matter what type of business you operate, you need... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

Increasing Email Deliverability

Most email marketers know that it is important spam-check email... Read More

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects.... Read More

Autoresponders, Which Autoresponder Is Right For Your Business?

An autoresponder is a software program that automatically sends a... Read More

Building Your Own Goldmine - The Golds In The List

The best way to make money on the Internet is... Read More

Just Write an Email

How did you sell your last product? Imagine that I... Read More

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Over 40% of all emails within your marketing campaign are... Read More

Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers... Read More

Email Etiquette III

Further to my previous issues this subject continues - part... Read More

Ways To Persuade Your Web Site Visitors To Give You Their Email Address

These are several ways that you can use to persuade... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter

In this article I'm going to talk strictly from a... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More

How to Choose the Autoresponder Right for Your Business?

Let's give a definition to autoresponder first. So, what is... Read More

One Great Way To Generate A Lot Of Cold Hard Cash From Your Opt-In Email List

I bet you want to know what that one great... Read More

Just Because You Can...

Just because you can communicate with hundreds of people virtually... Read More