What is electronic commerce?
"Electronic commerce is about doing business electronically. It is based on the electronic processing and transmission of data, including text, sound and video. It encompasses many diverse activities including electronic trading of goods and services, online delivery of digital content, electronic fund transfers, electronic share trading, electronic bills of lading, commercial auctions, collaborative design and engineering, on-line sourcing, public procurement, direct consumer marketing, and after-sales service. It involves both products (e.g. consumer goods, specialized medical equipment) and services (e.g. information services, financial and legal services); traditional activities (e.g. healthcare, education) and new activities (e.g. virtual malls)." (European Commission, 1997).
Web commerce transactions are often unprofitable because companies fail to change their back-end fulfillment process. Below are some fallacies, in order of importance:
· Our logistics operation can handle web commerce fulfillment
· We can now sell effectively around the globe
· Our existing supplier relationship will support e-commerce applications
· We are selling over the web so we must be making money over the web
· We can always integrate e-commerce solutions with our existing activities
Critical success factors:
-Target the right customers
-Own the customer's total experience
-Streamline business processes that impact the customer
-Provide a 360-degree view of customer relationship
-Let customers help themselves
-Help customers do their job
-Deliver personalized service
-Foster community
Conclusions
Identifying the barriers in implementing e-commerce:
1. Resistance to new technology
2. Difficulty of implementation
3. Security is an over hyped problem
4. Lack of skills
5. Lack of potential customer connected
6. Cost
Electronic commerce is shaping the way in which business of the future will be transacted. Although e-commerce is relatively recent phenomenon, those companies that are seizing the opportunities it offers will reinforce their market position.
Aurel Voiculescu MBA. http://www.aurelvoiculescu.com E-commerce research - http://www.aurelvoiculescu.com/mba
Too often we charge ahead and treat the web as... Read More
The key difference between an (old-fashioned) Intranet and a PortalWhat... Read More
Open Source applications can bring unique value to business owners.... Read More
Business to business e-commerce is on the rise! Worldwide B2B... Read More
Making profits with your existing website design or creating a... Read More
This isn't the first time I have written about the... Read More
Often times people to stop to realize the income potential... Read More
Often the simplest Web stores have the most success. But... Read More
Some people do not understand the Internet idea of online... Read More
My previous article I wrote called "One Point Two Billion"... Read More
1. Combine a few of your articles into a free... Read More
There are lots of ways to advertise for free but... Read More
Understanding business and product sales can sometimes put me in... Read More
Selecting the right emarketplaceAlthough, IT spending has been staying flat... Read More
"What's in a name? That which we call a rose... Read More
Knowing which credit card merchant account to get can be... Read More
According to Internet.com, by the year 2008 nearly 30% of... Read More
When most people think of a retirement gift, they think... Read More
ClickBank is the Internet's most popular payment processor for online... Read More
I recently published a short e-book called 'One Thing I... Read More
While getting less public handwringing than during holiday season, the... Read More
We all know that accepting credit cards is the key... Read More
How four partners build and manage an exclusive art posters... Read More
To conduct business on the Internet, whether informal, one-time only... Read More
What would you do if you were sent an email... Read More
There are so many metrics surrounding direct marketing. So many... Read More
Is shopping online becoming popular and safe enough for you... Read More
Choosing an online shopping cart is a big decision. Unlike... Read More
In this surreal world of the internet, anyone, even you,... Read More
Many surfers already know about Froogle, Google's shopping portal that... Read More
Using an Address Verification System (AVS) when processing your online... Read More
THE CURRENT WORRIES1. Content SuppliersThe Ethos of Free ContentContent Suppliers... Read More
For whatever reason, when we get a new boost in... Read More
Business to business e-commerce is on the rise! Worldwide B2B... Read More
What a loaded question! Let's narrow that down a bit... Read More
Have you ever gone to the store and thought you... Read More
Congratulations! You created an impulse in a customer to buy... Read More
Can you encounter the number of times where a Credit... Read More
My previous article I wrote called "One Point Two Billion"... Read More
Are you a website owner or a web designer/developer? If... Read More
Knowing which credit card merchant account to get can be... Read More
One bright spot on the economic horizons around the world... Read More
The largest cost and concern of an internet business is... Read More
What would you do if you were sent an email... Read More
Some people do not understand the Internet idea of online... Read More
Deciding when to get your own merchant account for internet... Read More
The chief criteria for judging an ecommerce shopping cart are... Read More
For whatever reason, when we get a new boost in... Read More
Being able to accept credit cards and other online payments... Read More
Many surfers already know about Froogle, Google's shopping portal that... Read More
Choosing an online shopping cart is a big decision. Unlike... Read More
ClickBank.com can offer you multiple solutions for your e-commerce business.... Read More
There are lots of ways to advertise for free but... Read More
First off, you need to know what an ecommerce solution... Read More
Is shopping online becoming popular and safe enough for you... Read More
When your eCommerce business grows to the point where you... Read More
Our website, Best Of The Home, has been listed in... Read More
This may not be a popular view, but I think... Read More
Merchant Account BasicsA Merchant Account is a commercial bank account... Read More
Let's face it, there's just way too much information out... Read More
Data from China Internet Network Information Center (CNNIC) shows that... Read More
Only a few manage to sell everything under the sun... Read More
Online shopping is convenient, but many companies whose web sites... Read More
A common frustration among merchants who sell online via a... Read More
Building BridgesI have often used the analogy of building a... Read More
Online shopping can be a little frightening to people who... Read More
E-commerce |