Did you know that 80% of all sales are made after the 5th contact?
The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals.
Building your practice needs consistent bi-monthly follow-ups.
If you think this takes too much time, follow my lead and delegate some of it where you will spend only 6-8 hours a week. Remember, only marketing and promotion builds income and business, the rest are expenses.
Part one of this article is available at www.bookcoaching.com/freearticles/ article-129.shtml.
Here's the top ten ways:
6. Follow up in two steps.
In the first ecommerce follow up, give a fre.e report adding your sparkling signature file as a soft sales piece. In a week, follow this up with your offer. Refer to the report, and then make your one irresistible offer. If I sent a report on what web sites need before contacting a web master, I follow it up with the three-session "telecoaching" program on writing a web site with marketing pizzazz.
One personal coach offered an excerpt from her new book the first time, and followed up with a discount offer for the book.
7. Motivate yourself and your staff with a poster of each month's follow up promotions.
It's great to see your follow up progress. Your promotions can be small or large. You know your' re going to attract new clients because you put out messages that keep you in your audience's minds.
With the help of your assistant, in just two hours, you can send out PR to local papers on a seminar, update email addresses, send an article to the top ten, finish an interview and send to no spam ezines, email your new content to your Web master, and send out new proposals for talks to different organizations.
When you notice these 10-20 actions you take each month, you'll also notice new clients coming each month.
8. Offer teleclasses to attract past, present and new clients.
A good first teleclass can be a question and answer call. Once you survey your groups and discover the top 4-8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge for the first. Without some risk such as $15-$20, you may only attract lookie loos.
Be sure to give clear information on the where, when, and how to register. Offer 800 and Web site registration. Include a mini sales letter-- a paragraph with benefits on your topic, your audience, and then add testimonials from satisfied attendees, as well as the list of sample questions you can answer. While topics are interesting, it's the benefits you write that attract people to the call.
9. Make only one offer per follow up contact.
Each time you send out a fre.e tip or report, place a "special offer" at the bottom of the email before your signature file. The common mistake is to offer too many choices. Make it easy for your contact to "buy."
For one follow up, offer a fre.e or discounted eBook or report at your Web site. When they visit, they will see all you have to offer. For another, offer your ezine. For another, offer a discount on your introductory coaching session. Always include a time limit for your offers.
10. Make your follow up offer enticing.
The biggest mistake coaches and other small business people make is to just list the offer in the subject line. One creativity coach sends me a notice of his upcoming talks and seminars. His subject line says, "Upcoming Seminars by Joe." Does that move you to open the email? Since less than 50% of your lists will open the email, put a big benefit in the subject line with your name near it. "Double your Clients in 5 Months" That perks up my interest, does it yours?
Follow up means giving to your potential clients. When you give, many will give back. They will pass your fre.ebie on to their associates and friends and even keep the information in a file.
Don't think you are bothering your contacts. If they don't want your news, they can opt-out. Thank you's and free gifts keep your name in front of your buyers. It tells them you appreciate them and let's them know what new things you can offer them. Follow up is good business.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
![]() |
|
![]() |
|
![]() |
|
![]() |
Have you ever gone to the store and thought you... Read More
While getting less public handwringing than during holiday season, the... Read More
There are F words in business. We have seen many... Read More
When your eCommerce business grows to the point where you... Read More
Have you ever gone grocery shopping just before a holiday?... Read More
Many people online today still believe that buying tobacco products... Read More
If you want to sell on the internet, your need... Read More
The principle of "permanent establishment" is very important for avoidance... Read More
Businesses, which are still sitting on sidelines and not doing... Read More
by Jamila White, "The E-Commerce Diva"In the rush to keep... Read More
When most people think of a retirement gift, they think... Read More
In spite of the increasing attention on how the Internet... Read More
Is there a difference between writing a landing page and... Read More
Thanks to the ubiquity of the internet, online virtual businesses... Read More
In theory you could create a retail web site with... Read More
THE CURRENT WORRIES1. Content SuppliersThe Ethos of Free ContentContent Suppliers... Read More
Over the past several years, the Internet has emerged as... Read More
Why time spent on your site is importantAll websites regardless... Read More
"Your home page is the world's introduction to you and... Read More
The development and expansion of the Internet has made business... Read More
Nowadays, shopping online is a very common thing. Making your... Read More
There are many tools available to a webmaster to analyse... Read More
E-gold is a digital currency, used extensively on the Internet... Read More
The Internet brought a great deal of benefits to our... Read More
The sad truth is, general Web users would love it... Read More
I recently published a short e-book called 'One Thing I... Read More
One sure-fire way to loosing out big time on your... Read More
You set up a retail business, you advertise in your... Read More
Three years ago I was doing some work for a... Read More
Shopping Cart Installation And SetupShopping cart technology has evolved to... Read More
Increase Company ProductivityAfter years of hard work, finally your business... Read More
What a loaded question! Let's narrow that down a bit... Read More
The 21st century has introduced the world to a new... Read More
This isn't the first time I have written about the... Read More
Pakistan with highest growth rates in 1960s and bad politics... Read More
This article will show small businesses how to get free... Read More
When it comes to e-commerce, the time-tested cliché is, "Content... Read More
What is an E-marketplace anyway?E-marketplace is a business to business... Read More
The principle of "permanent establishment" is very important for avoidance... Read More
Greetings!Friends and relitives ask us all the time " How... Read More
Back in 1998 (through 2000 or so), I worked for... Read More
Our website, Best Of The Home, has been listed in... Read More
All of the long, grueling nights and an unknown number... Read More
E-commerce is gaining pace! Research firm eMarketer predicts that 2003... Read More
While getting less public handwringing than during holiday season, the... Read More
One bright spot on the economic horizons around the world... Read More
After building and transferring many e-commerce sites it still amazes... Read More
Choosing an online shopping cart is a big decision. Unlike... Read More
It was reported in 'Marketing' magazine this month, that Britain... Read More
Deciding when to get your own merchant account for internet... Read More
Open Source applications can bring unique value to business owners.... Read More
The Internet has changed the way people do business today.... Read More
If you want to sell on the internet, your need... Read More
What does 'the can' mean? Well, its literal meaning relates... Read More
Many people are saying that the internet is dead. So... Read More
I had a rude awakening recently. I checked the days... Read More
1. Balance - You want to find a directory rich... Read More
For some people, shopping online is as normal as driving... Read More
Many people online today still believe that buying tobacco products... Read More
Is there a difference between writing a landing page and... Read More
Drop Shippers, the manufacturers or distributors who are willing to... Read More
Anyone using a slow, or an awkward payment processor had... Read More
Because of this encouraging surge in activity, many individuals are... Read More
Are you familiar with Froogle? If you are an online... Read More
Merchant Account BasicsA Merchant Account is a commercial bank account... Read More
The process of learning how to accept payments on the... Read More
E-commerce |