Recently I went looking for an online merchant account, with disastrous results. I made the mistake of taking information at face value and relying on the ecommerce merchant account provider's good reputation in other areas.
Fortunately, you can avoid the same experience I had by asking the right questions of a potential ecommerce ecommerce merchant account provider.
Understanding the answers to these questions before signing an application or agreement will help make for a solid partnership between you and your merchant account vendor:
1. As a merchant, can I accept credit cards both online and offline?
Do I need to get separate authorizations or permissions when setting up my ecommerce merchant account for different types of transaction (Internet, retail, phone orders, etc.)?
What other merchant fees are involved if I accept both online and offline credit card charges?
2. Can I accept ecommerce payments using methods other than Mastercard and Visa (Discover, American Express, Diner's Club, online checks, debit cards, etc.)?
If so, what are the fees and do I need to do anything to "activate" those ecommerce payment methods?
3. What are the different discount rates and fees for different types of ecommerce and other charges through the merchant account (Internet, in person, telephone, mail, etc.)?
4. What are the other fees related to this ecommerce merchant account - yearly, set-up, application, monthly minimum, statement, support, cancellation, discount, per-transaction, gateway access fees, card reject fee?
Are these subject to change?
Are there any other fees involved in order to get my ecommerce merchant account functional?
5. Do I process ecommerce charges manually or automatically?
If manually, is it possible to get automatic merchant account processing?
If so, do you provide a secure online payment gateway for my ecommerce merchant account?
How do I get up and running and what extra charges will I pay to do so?
6. What other software and services do I need to become fully ecommerce enabled online (such as secure gateway provider, etc.)?
Do you have a list of these additional ecommerce providers that are compatible with my ecommerce merchant account?
7. Do I need additional hardware or software not previously mentioned?
If so, what is the cost and how do I get this equipment?
Many of these questions are different ways of getting at the same issue -- you want to know every component, every function, every fee, and every charge association with making your ecommerce merchant account work effectively for your business.
If you ask these questions while establishing a mutually comfortable relationship with your ecommerce merchant account provider from the start, you can avoid "traps" and lay the groundwork for a long, solid partnership.
Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network ( WebSiteMarketingPlan.com ). Http://http://www.Take-Payments-Online.com, one of the network sites, explains different aspects of ecommerce.
© 2003-2004 Bobette Kyle. All Rights Reserved.
![]() |
|
![]() |
|
![]() |
|
![]() |
How four partners build and manage an exclusive art posters... Read More
Nowadays, shopping online is a very common thing. Making your... Read More
1. To find out what type of content visitors want... Read More
The birth of the Internet and the mass availability of... Read More
What does 'the can' mean? Well, its literal meaning relates... Read More
Three years ago I was doing some work for a... Read More
To increase sales on your website, you must accept credit... Read More
"Your home page is the world's introduction to you and... Read More
SSL ("Secured Socket Layer") is a protocol used to... Read More
One sure-fire way to loosing out big time on your... Read More
ClickBank.com can offer you multiple solutions for your e-commerce business.... Read More
Drop Shippers, the manufacturers or distributors who are willing to... Read More
Merchant Account BasicsA Merchant Account is a commercial bank account... Read More
I registered with a B2B site but what's next?This is... Read More
It is often assumed if you want to accept credit... Read More
While getting less public handwringing than during holiday season, the... Read More
You did it again, didn't you? Forgot until the last... Read More
Did you know that over 90% of all online orders... Read More
Just because you've built your e-commerce website doesn't mean the... Read More
Having a successful member only, paid membership site is one... Read More
PayPal is secure in its domination over the electronic payment... Read More
THE CURRENT WORRIES1. Content SuppliersThe Ethos of Free ContentContent Suppliers... Read More
The development and expansion of the Internet has made business... Read More
Internet now days became a real marketplace and many many... Read More
The days of easy money are overIn these post-dot-com days... Read More
Thanks to the ubiquity of the internet, online virtual businesses... Read More
The 21st century has introduced the world to a new... Read More
If you have been wrestling with the idea of applying... Read More
The Internet began as a male dominated medium, but those... Read More
In addition to Google's Froogle shopping service (still in beta),... Read More
What would you do if you were sent an email... Read More
If you want to sell on the internet, your need... Read More
The use of electronic cash as a means of transacting... Read More
What a great idea! Start accepting credit cards and watch... Read More
Anyone with an online business, whether for auctions, services, or... Read More
For anyone who has completed research regarding e-commerce, there are... Read More
There are two major ways to accept credit cards on... Read More
The fourth step of how to start an Internet business... Read More
There are so many metrics surrounding direct marketing. So many... Read More
For many businesses, e-commerce represents a tremendous method for generating... Read More
Most people who get into business know what's involved. They... Read More
Overview:What is web advertising?Internet Advertising is popularly known as web... Read More
Let me share with you a secret that most marketing... Read More
Global Insight, a leading economic and financial forecasting company, (formerly... Read More
Businesses, which are still sitting on sidelines and not doing... Read More
I'm a plain man who uses plain thinking in devising... Read More
The Lowdown on EcommerceEcommerce is truly the most confusing aspect... Read More
In addition to Google's Froogle shopping service (still in beta),... Read More
If only I had known that autoresponders are a necessity... Read More
You set up a retail business, you advertise in your... Read More
....there's much more to Google than you thought:With the wealth... Read More
Yes, it's true, coupons are not just for newspapers anymore.... Read More
For whatever reason, when we get a new boost in... Read More
Are you familiar with Froogle? If you are an online... Read More
PayPal is secure in its domination over the electronic payment... Read More
Concept of ServiceThe current work deals with marketing offer of... Read More
Did you know that 80% of all sales are made... Read More
With a third party merchant account you will have a... Read More
Open Source applications can bring unique value to business owners.... Read More
I have written at length about the need to anticipate... Read More
There are many tools available to a webmaster to analyse... Read More
Is there a difference between writing a landing page and... Read More
Ten great tips to turn online holiday shoppers into eager... Read More
For a web site to get close to fulfilling its... Read More
Increase Company ProductivityAfter years of hard work, finally your business... Read More
Drop Shippers, the manufacturers or distributors who are willing to... Read More
E-commerce |