When Do You Ask For A Refund?

Have you ever asked to have your money refunded after buying something online? Do you do this often? What are the reasons you've asked for refunds? Savvy marketers will try to find out why without making you feel you should not have asked. This would be valuable information to them. Anyone selling on the internet should be willing to have a fair and prompt refund policy. To back up their products and claims without hesitation. It is especially important to do with online sales since the transaction is done without being able to "read" the salesperson and operation face to face.

Fairness and ethical behavior goes both ways. Due to the fact that online info products and downloadable software are easy to copy and "keep" while also obtaining a refund, the buyer kind of has a special "burden of honor" too. I have asked for refunds when a product was totally misrepresented and poorly done. In one instance the video and audio courses were sold as being "convenient and viewable anytime and anyplace". Turns out it was a convenience for the marketer since you had to view them from his site, and you guessed it, the site was very, very S-L-O-W. If I buy something costly and you sell me like that, I want to download and OWN it.

Another time I went through an ebook that had not been cheap to buy and it just didn't contain too much I didn't already know. I was just about to ask for a refund (and no,I don't do that often, only a few times EVER) when I decided to look again at the ads that made me bite on the offer. The seller had not misrepresented anything. And his offer and presentation were not "junky". I simply had learned more about the subject than I thought and hadn't realized it. Good for me! The additional value for methen became studying what was very good ad copy. I didn't ask for that refund.

A common situation you may find yourself in is not being ready for the level of material you are reading. A little more study at the basic level and perhaps simply putting the material away until you are ready may be the answer. Some advanced topics will not make sense without base knowledge. Due to the vast scope of some subjects it might be hard to cover it in one product or course series.

Don't hesitate to ask for a refund if you truly feel the product was misrepresented. Educate that marketer about what you feel was wrong. If they don't improve, they deserve to give all their money back. Just don't be one of those awful people who buys an expensive product KNOWING they are going to ask for a refund. That's the same as stealing and is unethical. If we want the convenience and gratification of being able to immediately download what we have purchased to continue, we can't bleed the online merchants dry.

This article may be distributed freely on your website, as long as this entire article, including links and this resource box are unchanged. Copyright 2004 Kim D Regan All Rights Reserved FortuneExpo www.fortuneexpo.com

---

Electronic Commerce Tax Jurisdiction and Principles of Permanent Establishment

The principle of "permanent establishment" is very important for avoidance... Read More

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part One

The problem with most e-commerce marketing strategy today is that... Read More

When Do You Ask For A Refund?

Have you ever asked to have your money refunded after... Read More

How to Receive Payments for Your Online Sales

Once you decide which products you are planning to sell... Read More

Working With Drop Shippers

Drop Shippers, the manufacturers or distributors who are willing to... Read More

Online Lead Generation: Can it Work for My Business?

Business-to-business service providers have a wide range of tactics they... Read More

How To Start An Internet Business ? Content, Content, Content

When it comes to e-commerce, the time-tested cliché is, "Content... Read More

Stakeholder Analysis and Stakeholder Management

What is a Stakeholder?Try "define: Stakeholder" in Google and you... Read More

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three

The first article of this series discussed page views per... Read More

Leveraging Open Source Technology

Open Source applications can bring unique value to business owners.... Read More

Effective Management Of Your Customer Services

With a third party merchant account you will have a... Read More

Building eCommerce Websites That Work - Part 1

You want to succeed at eCommerce? Welcome to a very... Read More

How to Start a Business on the Internet

So you want to start a business? Good for you.... Read More

Looking For Free Advertising, Here It Is!

There are lots of ways to advertise for free but... Read More

Simple Steps to Start a Profitable Member Only, Subscription Web Site

Having a successful member only, paid membership site is one... Read More

Online Customer Service - The Cornerstone of a Successful Online Business

Online customer service is still one of the most frequently... Read More

Turn Your Rusty Junk Into eBay Gold

Often times people to stop to realize the income potential... Read More

Why Arent People Buying From Your Ecommerce Website?

Your stock is tempting, your prices right - your ecommerce... Read More

3 Powerful Concepts That Climb Marketing Mountains

You have probably heard many times how you should offer... Read More

Top Ten Qualities to Look for in an Online Pharmacy

As you may have noted, there are thousands or even... Read More

Intranet Project ? RAD or Waterfall?

Building BridgesI have often used the analogy of building a... Read More

Your Site is all Direct Marketing

This may not be a popular view, but I think... Read More

How to Gain Your Visitors Trust

If you are serious about selling on the world wide... Read More

Writing Web Pages: Get To The Meat Faster

Much of my consulting work comprises writing 'Outside Opinion' reports... Read More

Beginner Ecommerce Mistakes

This is a short article because in the constraints of... Read More

Intranet Project Names - Some Ideas

"What's in a name? That which we call a rose... Read More

Short Story: The Benefits of Shopping Online

Maria's new lifestyle: Short story about the benefits shopping on... Read More

Electronic Commerce and WTO

The Internet may not be useful for all businesses, nor... Read More

Intranet Portal ? Business Case ROI

The days of easy money are overIn these post-dot-com days... Read More

Two Pillars of a Successful Web Site

For a web site to get close to fulfilling its... Read More

Helping Your Visitors: a State of Mind

What does "helping your visitors" mean exactly?It means writing your... Read More

Credit Card Processing - 7 Things You Need to Know Before Opening an Online Merchant Account

When considering opening an online merchant account to accept credit... Read More

7 Questions to Ask A Potential Internet Merchant Account Provider

Recently I went looking for an online merchant account, with... Read More