Using Ebooks As A Highly Effective Marketing & Promotional Tool

Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess. For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it!

You don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software. Additionally, ebooks are easily and rapidly distributed online.

They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type. Ebooks are also immediately obtainable.

You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward.

The potential is virtually limitless. Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book.

All that an ebook require is a writer and appropriate software. Figure out your market, write your book, post it on your web site, and with the right business savvy, your audience will come to you. Finally, you have creative control over your ebook.

You don't have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your web site. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure.

Blow your competition away by inserting the disc into your sales packages. The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives.

By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation. Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all.

You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleability of your ebook, and make adjustments as necessary until the orders start pouring in.

Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by accepting some of the articles and using them to promote your product.

You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers. No other medium has this kind of flexibility and ability for expansion.

Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

Nancy P Redford shows you how to Take Online Payments for any web site without a costly merchant account. Stay safe on the Internet by getting wise to Online Scams and Shams. Plus get some of the best business tools and resources for your home-based business here at: http://www.miriadz.com

---

How To Create and Market Your own E-Book

The Internet presents an amazing opportunity foranyone who knows how... Read More

Your e-Book - 7 Best Reasons to Create Your First e-Book

1) Speed to market - One of the biggest problems... Read More

Ebook Marketing: How To Succeed In Your Ebook Marketing Without Trying Too Hard

If you want to succeed in your ebook marketing, there... Read More

Reflection for Personal and Professional Development

Whatever you can do, Or dream you can, begin it.... Read More

Choose the Right Format for Your Ebooks

Choosing the right file format for your ebook is an... Read More

A Brief History of the Book

"The free communication of thought and opinion is one of... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 2)

Did you know that you already have an eBook inside... Read More

Make Your Own E-book!

If you have a newsletter or knowledge you wish to... Read More

Ebooks - the Easy Way To Get Published Now!

A friend put the story of his life as a... Read More

For Wannabe eBook Authors - 5 Key Questions

Are YOU ready for the eBook authoring adventure? Do you... Read More

Writing An eBook - The How To Guide

Whenever you're listening to one of the big names in... Read More

7 Secrets to Explode your eBook Sales! Part 6

Secret #6: Creating momentum and identity through Book Sellers!Aho99% of... Read More

Convert Productive Articles to Profitable eBooks

How many articles, reports and discussion papers have you written... Read More

How To Protect Your eBooks From Piracy And Copyright Infringement!

eBooks, or electronic books, mean big business for all aspiring... Read More

How to Write Your First Ebook

Writing your first ebook may seem like a daunting task.... Read More

Using Ebooks As A Highly Effective Marketing & Promotional Tool

Ebooks are part of the new frontier of cyberspace. They... Read More

20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as... Read More

Simple Way To Become An Information Entrepreneur

Do you think there is a difference between someone who... Read More

The REAL Info Products Secret and How to Get Out of the Cycle

Most "info-products" revolve around Internet marketing, and get rich quick... Read More

Write Your eBook Fast: First Steps to Finishing Line

Why write an eBook?You want ongoing, lifelong multiple streams of... Read More

Are Ebooks Overpriced?

Who ever thought that one day books would not be... Read More

Shorten Your Journey to Book Success with Teleclasses - Part 2

Are you an author who wants your book to be... Read More

10 Secrets to Write Your eBook Like a Winner!

You already have what it takes to write your first... Read More

Demand for E-books on the Increase

Demand for electronic books, or e-books, has created one of... Read More

How to Harness the Power of Ebooks for the Benefit of Your Website!

Ebooks can be a powerful tool when it comes to... Read More

Why eBooks Are The Most Overlooked Path To Online Prosperity

The ebook revolution is here! The Internet now makes it... Read More

You, Marketing-Minded Financial Planner, Can Be an Author

After you've gotten in the groove of turning out articles... Read More

Ask and Ye Shall Create

How do you decide to create a new speech? A... Read More

Writing Acknowledgements for E-Books

It is important to have an acknowledgements section in your... Read More

How To Create Your Own Info Product

In the last article we talked about why informational products... Read More

How To Find HOT, Non-Internet Marketing Topics For Your eBooks

It's so tempting to write ebooks yet again, on "How... Read More

How to Use eBook for Marketing and Promotion

There are innumerable ways to use ebooks to promote your... Read More

Stop Trying To Sell Your eBooks

Throughout the Internet there are many people who have written... Read More