You, Marketing-Minded Financial Planner, Can Be an Author

After you've gotten in the groove of turning out articles and notes to reporters about your topic, take it to the next step: Write and self-publish a book about your topics.

Does this seem intimidating, or even impossible (not to mention expensive). Believe me, it isn't. I know, because I did it.

You can write the entire thing in a word processor, and a publisher will turn it into a book. It's not hard, and is less expensive than you might think.

A reputable self-publisher will create a book with a professional-looking cover and an ISBN number so you can sell it on sites like Amazon and Barnes & Noble. It's not likely to become a best-seller, but you might generate a little bit of revenue.

Besides, the point of the book isn't to top the New York Times charts. Instead, you can use it to grow your financial planning practice through marketing and publicity.

Being an author gives you automatic credibility with the media, most of whom would kill to have the time to write a book. You can even use the event of the book's launch to line up some local TV or radio interviews.

Give the book to everyone, including the media. Send it to your best clients and your best sources for referrals. Sell it for a cheap rate, if you can, when you give speeches to community or business groups. It's a powerful tool to build your reputation and get your name in front of prospects.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

---

How To Rebrand Your eBook Using Active eBook Compiler

Complete all the pages for your eBook in HTML format.... Read More

More Than An Ebook

The following in an excerpt from the E-Book of the... Read More

How to Use eBook for Marketing and Promotion

There are innumerable ways to use ebooks to promote your... Read More

eBook Solutions

Free Information Products inundate the web these days. eBook performance... Read More

Ask and Ye Shall Create

How do you decide to create a new speech? A... Read More

How To Bring In Your First $100,000 With Infoproducts

Can you really earn a living creating and marketing ebooks,... Read More

Lets Get One Thing Straight About Being A Published Author

Just for fun, evaluate the following statement:"Most people want to... Read More

How Using A Drop Capital Increased My Ebook Sales By 40%

You will often find me with my head in a... Read More

7 Secrets to Explode your eBook Sales! Part 7

Secret #7: How to create a mountain of sales using... Read More

Choose the Right Format for Your Ebooks

Choosing the right file format for your ebook is an... Read More

Electronic Publishing Explained

An eBook is basically a document in the form of... Read More

Reflection for Personal and Professional Development

Whatever you can do, Or dream you can, begin it.... Read More

5 Tips To Help you start self publishing for profit

Here's a really simple way... to start your own business... Read More

Demand for E-books on the Increase

Demand for electronic books, or e-books, has created one of... Read More

Simple Way To Become An Information Entrepreneur

Do you think there is a difference between someone who... Read More

Self Publishing Era: Digital Publishing Tears Down Walls

Since the birth of publishing, authors have been forced to... Read More

Stop Trying To Sell Your eBooks

Throughout the Internet there are many people who have written... Read More

How to Price Your eBook

You've written and compiled an ebook. Now you have to... Read More

Why eBooks Are The Most Overlooked Path To Online Prosperity

The ebook revolution is here! The Internet now makes it... Read More

Invasion of the Amazons

The last few months have witnessed a bloodbath in tech... Read More

Ebooks - How To Bring Them Into The Market

So, you have decided to start an ebook business. The... Read More

Ebook Promotion: 10 Secrets Smart Ways To Increase The Downloading Of Your Ebook

If you promote an ebook, then you must learn these... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 1)

Did you know that you already have an eBook inside... Read More

A Brief History of the Book

"The free communication of thought and opinion is one of... Read More

Information at What Price? Exploring Fee-based e-Content

In pursuit of a paid model for content, many businesses... Read More

Your First Step To A Digital Publishing Empire

There is only one way to climb a mountain -... Read More

Internet Business Model For Selling A Single, Unique Product

An e-book is a single, unique product. It's unique because... Read More

E-Book Writing Formats: How to Make the Words Flow

Nervous about writing your first e-book? Never fear. E-books are... Read More

5 Guaranteed Ways To Snowball Your Resale Right Profits

Resale Right Products are a huge market. Unfortunately, may people... Read More

How to Almost Guarantee Your eBook Market Success

Conceptualizing a profitable idea and formulating a marketing plan to... Read More

Why Write an EBook?

It's not true that everything that has been said has... Read More

How One eBook Author Writes eBooks

How does this eBook writing process actually work for an... Read More

Your First Step to a Digital Publishing Empire

The hardest part of writing is the first sentence. When... Read More