Top Ten eBook Mistakes and How to Correct Them

Did you know that you already have an eBook inside you?

And, like your coach, you can earn thousands of dollars each month?

Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers' problems using other articles and reports already in your files. Expand a two-page article with a story or add other how-to's.

If you want to double and triple your present book income, check out these mistakes and correct them now.

Mistake 1. You don't write a short eBook first to test the waters.

Short is in the eyes of the beholder, but let's say from 15-90 pages. Your future customers will be glad to download these pages and print only the ones they need to.

Your eBook needs to be more concise, easy-to-read, and compelling than your print book. That means you can shorten your analogies and stories. You can use a "success format" that poses a question (a heading) your reader wants answered, then answer it. This formula gets to the point quickly, and always remember, your Online audience is busy and doesn't want a wordy style.

Mistake 2. You don't check in with a professional editor or book coach before you sell your eBook.

Yes, it's good to get feedback from peers, but you need to get a professional look at the final edition--someone who can set you straight about words and grammar that makes your writing vital and original. For instance, you need to drop your passive constructions such as "there is" or any form of "is, has, begin or start". Limit the -ly adverbs that merely tell rather than show. Your readers want a picture and want to respond with their emotions. Limit your -ing forms of the verbs. Keep your copy in present or past tense.

Mistake 3. You don't know your audience before you write your eBook.

Emerging authors make this biggest mistake. They have information, so why not write an eBook? Instead think about the audience you will serve. More targeted works well. People who want something quick and easy that will save them time and money--another audience. The best one so far in the untapped Internet or Online audience. Mostly small business people, they are eager to buy what they need to make their life or business more enjoyable, profitable, and easy.

Right now, think of your one or two preferred audiences, and keep their profile of their needs, complaints, or problems as well as their picture by your workstation. Then you will write the book your pre-sold audience already wants!

Mistake 4. You don't automate your business .

As a newbie or non-techie, at first you may resist learning how to do this. Three years ago I knew nothing about the net, and today I've published five eBooks on Internet marketing and eBook writing and publishing. You can too, little by little.

Since each book will not bring you landslides of profit, think about limiting your small priced books. Or, bundle them so that each sale is around $20 and up.

Offer your eBook for sale through an 800 number. One with excellent service is MRC business Support at 800-366-5596. Set up a link for people to download your book. Two companies to investigate are Clickbank.com and Paypal.com.

Delegate some of this work to your computer assistant. Contact your local high schools and technical schools where Online geniuses live. And, the cost is nominal in comparison to the results.

Mistake 5. You don't have a title that sells well.

A good title is short, clear, and clever. The best title includes your book's number one benefit. Use words your audience can relate to. Even cliches are OK for book titles. Instead of "How to Market Online" offer a title like a Web site headline:

"Quadruple your Monthly Book Income--Market Online."

Brainstorm a list of your possible titles with associates through a small marketing survey. Ask them to vote from 1-10 and offer their own title ideas that would make them reach into their wallets and pay $15-20 or more.

6. You don't leverage your eBook for higher price sales.

When you look at the valuable information inside your eBook and you realize you only make $20 a sale, you may want to investigate putting it into an eCourse. These courses sell for $79 and up. With just a little revising and tweaking, you can set your book up to be a hands-on how to course.

You can bundle several lower cost eBooks and list their singular prices. Then offer a fabulous discount to buy all three or four.

Mistake 7. You don't add bonus value to your eBook.

Whenever you put 2-4 bonus special reports at the end of your eBook document in Portable Document Format, you make your offer so appealing, that many will buy for the bonuses alone. For an eBook on How to Write your EBook or Other Book--Fast! an eBook that sells for $24.95, the author offered these three valuable bonuses as an incentive to buy. "Titles Sell Books" - value $4.95, 2. "Write Like a Pro Checklist." - value $3.95, and 3. "How to Get Testimonials from the Rich and Famous" - value $595 . That's $15 of valuable reports added to $24.95--Total value: $40.00 value for only $24.95.

She put a new link on her Web site "Discounts of the Month." With a limited time offer, from her ePromotion bi-monthly offers, she got many new buyers. Everyone wants useful, original information. Everyone also wants a bargain.

Mistake 8. You put too many topics in your book.

Remember, best sellers focus on one main topic. Each chapter must support that subject. When you try to give too much, your information isn't organized, short, and compelling. Instead of the end all, be all book, concentrate on one "how-to" and give plenty of details to make it useful to your reader.

9. You don't market while you write.

Most writers wish someone else would do it for them. Not in this lifetime! It's so much easier to put marketing into each chapter title, each chapter's questions you will answer, rough draft of your eBook's back cover (sales letter), the One-Minute "Tell and Sell," and knowing your targeted audience, thesis and table of contents before you write a single chapter. Knowing these essential "Seven Hot-Selling Points" before you finish your eBook will have you ready to promote the second you write your last word. .

10. You don't brand yourself, your business, and your book.

Some people join an affiliate program or set up an affiliate program for others to sell their products and sell many products. As a marketing coach, what I want for you is to think of the overview "umbrella" you can house your products under. Think about your biggest benefit you offer through your service. Think about your book title. Can you put a key word from it into each chapter title? For the book, "Passion at Any Age," the author put the word passion in each chapter title such as "Passionate Self-Care". In one client's book, "Watch Out! Your Relationships Can Be Hazardous To Your Health." the author included the key words "watch out!" in each chapter title.

The eBook earning curve while short, is important for all writers to conquer. It's easier when you contact a professional coach or take a teleclass to inform yourself. Stop making eBook mistakes so you can earn the money you deserve.

About The Author

Judy Cullins: 20-year author, speaker, book coach

Helps entrepreneurs manifest their book and web dreams

eBk: "Ten Non-techie Ways to Market Your Book Online"
http://www.bookcoaching.com

To receive FREE "The Book Coach Says..."
go to http://www.bookcoaching.com/opt-in.shtml

judy@bookcoaching.com

Ph:619/466/0622

---

Write Your eBook Fast: First Steps to Finishing Line

Why write an eBook?You want ongoing, lifelong multiple streams of... Read More

The Story of a Downsized Manager and His Ebook Business

If you've been following the business and economic news around... Read More

How to Price Your eBook

You've written and compiled an ebook. Now you have to... Read More

6 Good Reasons For Writing An eBook

Electronic books also known as ebooks for short are one... Read More

7 Simple Ways To Boost Your E-Book Sales

You can often dramatically increase your E-Book salesby making a... Read More

Goals and Objectives in Authoring an eBook

Goals begin behaviour, consequences maintain behaviour!IntroductionIt is ESSENTIAL to set... Read More

3 Powerful Types of eBooks That You Can Sell Online

A big part of knowing how to write and sell... Read More

This Simple Publishing Mistake Could Be Losing You Half Your Back End Sales!

Many of the Internets biggest ebook sellers are making this... Read More

Ebooks are Promotional Powerhouses

Ebooks are fairly easy to produce, and their production cost... Read More

Using Internet Marketing E-books Helps With Business Issues

Using an Internet marketing e-book when starting a new home-based... Read More

Delivering Your E-book

Much of the attraction of e-books is that they can... Read More

20 Ways to Increase Web$ite Traffic and $ales with eBooks

Here's a fast, easy list for you. Use it as... Read More

eBooks With Reseller Rights Are Your Ticket To Online Success

Starting an Online business today is pretty easy and it... Read More

How To Create Your Own Info Product

In the last article we talked about why informational products... Read More

Writing an eBook is Risk-taking Behaviour ? Choose to do it!

The choice to author a book isn't one that just... Read More

10 Excuses for NOT Authoring an eBook!

Most people at one time or another have said to... Read More

Stop Trying To Sell Your eBooks

Throughout the Internet there are many people who have written... Read More

Internet Journey - From Storms To Desktops

After battling the sea for nine years, it's time to... Read More

How Using A Drop Capital Increased My Ebook Sales By 40%

You will often find me with my head in a... Read More

How to Use eBook for Marketing and Promotion

There are innumerable ways to use ebooks to promote your... Read More

Using Ebooks As A Highly Effective Marketing & Promotional Tool

Ebooks are part of the new frontier of cyberspace. They... Read More

Buying e-Books on eBay

eBay is the world's online marketplace, that enables a diverse... Read More

Information at What Price? Exploring Fee-based e-Content

In pursuit of a paid model for content, many businesses... Read More

Website Promotion: 10 Uncommon And Unusual Free Product Bonuses

Giving away free bonuses is one well tested website promotion... Read More

7 Secrets to Explode your eBook Sales! Part 2

Secret #2: Creating your Marketing Timeline for Success!Copyright 2004 Bluedolphin... Read More

Shorten Your Journey to Book Success with Teleclasses - Part 1

Are you an author who wants your book to be... Read More

20 Questions To Ask Before Creating An eBook

1. What will be the title of your ebook and... Read More

More Than An Ebook

The following in an excerpt from the E-Book of the... Read More

For Wannabe eBook Authors - 5 Key Questions

Are YOU ready for the eBook authoring adventure? Do you... Read More

Sell 100,000 eBooks By Letting It Be Read For Free?

Did you know that if just one person goes into... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 2)

Did you know that you already have an eBook inside... Read More

EBOOKS Are Books Too!

Electronic books ? that is books you read on the... Read More

Online Promotion: 20 Phenomenal Tricks To Sky-rocket Your Traffic And Sales With eBooks

There are many authors who have made a killing with... Read More