This Simple Publishing Mistake Could Be Losing You Half Your Back End Sales!

Many of the Internets biggest ebook sellers are making this simple mistake, and it's almost certainly costing them a ton of money in lost back end sales. You must not make the same mistake!

I was having a bit of a tidy up on my PC the other day. It really is amazing how many files you accumulate, even in a short space of time.

Anyway, to cut a long story short I was particularly interested in getting all my ebooks in some sort of organized filing system. I wanted to put them into files relating to particular categories. Then, when I wanted to go over a certain topic again, I would easily be able to find an ebook that covered the subject I was looking for.

Then I ran into a problem. The thing is, when I looked at this folder full of ebooks, at first glance, I didn't have a clue what a load of them were about. I mean, I had read every single one of these ebooks, but from just looking at the file names, I didn't have a clue what they were, or who wrote them!

The reason was; the ebook publishers had deliberately chosen not to give their ebooks a descriptive filename. Instead of using the actual title of the ebook as the file name, the author used some kind of shortened abbreviation.

Ebook authors must spend ages dreaming up a great name for their ebook that will reflect the topic of their publication. Then they go and ruin all that hard work; by giving the ebook file a 3 letter abbreviated name that doesn't tell anyone what's inside.

Why do ebook publishers do this?

There have been a lot of people giving out advice on Internet security over the last few years. One bit of advice that has been going round, is that you should always give your ebooks a weird, un-guessable file name so that Internet thieves, can't find them on your website. I don't want to go into exactly how these Internet thieves work because that is not what this article is all about.

Even if you don't have a website, you may still get influenced by this advice, which is why I want to enlighten you.

Here's an example of what I mean. Lets say an author has written an ebook called 'Gold Swing Secrets'. Instead of giving the ebook a descriptive file name like 'golf_swing_secrets.pdf', they may name it something like gss-01.pdf or glfsgss.pdf.

Now, the author of the ebook had spent however long writing and compiling his ebook. The file name to him is instantly familiar; after all, he was the one that named the damn thing.

However, little old me 'the customer', who may be very keen to read his ebook again, didn't have a clue what the ebook was about, without opening it to find out. Now you might think that's ok. I mean, how long does it take to open an ebook to see what it is. My point is, most people's eyes will be drawn to the ebooks with a descriptive file name that tells the reader instantly what the ebook is about.

What's the big deal?

I found a number of ebooks on my PC that I had forgotten I had even bought. Some of them I had quickly speed read, with the full intention on reading them properly when I had time. 6 months, a year went by and I kept overlooking them. I just forgot what they were, and just assumed they were some free ebook or something.

The end result being:

• I never read these ebooks a 2nd time.

• I never signed up to any of the newsletters that were being promoted by the ebook authors.

• I never bought any of the products being recommended inside the ebooks.

• None of these ebook authors made a single back end sale from me.

I wonder how many ebook buyers have done the same as me? My very conservative guess is that at least 50% of people overlook the ebooks on their PC with filenames they don't recognize. If I am right, you could be losing half your back end sales, if you choose not to give your ebook a descriptive filename.

If you have a website and you're worried about Internet thieves, store your ebooks in a separate folder and give THAT a weird abbreviated name that no one would guess, not your ebooks!

If you have worked hard to write an ebook, do yourself a favor and finish the job off with a nice descriptive filename. Trust me, your readers, AND your bottom line will really appreciate it.

© Copyright Jason Lewis

About The Author

Jason Lewis is Author of the new ebook 'Website Not Required' ? 9 Sure Fire Ways to Make Money Online WITHOUT a Website! Click here now ==> http://www.websitenotrequired.com

---

Simple Way To Become An Information Entrepreneur

Do you think there is a difference between someone who... Read More

Neighborhood Mobile Watch Program

Setting up a Neighborhood Mobile Watch Program in your community... Read More

More Than An Ebook

The following in an excerpt from the E-Book of the... Read More

Who Really Wrote That Ebook?

The publishing world has never been more fun, and opportunities... Read More

7 Simple Ways To Boost Your E-Book Sales

You can often dramatically increase your E-Book salesby making a... Read More

Ebooks - How To Bring Them Into The Market

So, you have decided to start an ebook business. The... Read More

Internet Journey - From Storms To Desktops

After battling the sea for nine years, it's time to... Read More

How To Get Your Article or Ebook Started Fast... Time Saving Tips To Get Your Writing Moving..

As we have all heard time and again (and it's... Read More

How to Protect Your Ebooks and Software from Being Stolen!

There are many systems that can lock your software or... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 2)

Did you know that you already have an eBook inside... Read More

Buying e-Books on eBay

eBay is the world's online marketplace, that enables a diverse... Read More

Little Known Ways To Make More Money With EBooks

There are a myriad of free information products on the... Read More

5 Guaranteed Ways To Snowball Your Resale Right Profits

Resale Right Products are a huge market. Unfortunately, may people... Read More

Information at What Price? Exploring Fee-based e-Content

In pursuit of a paid model for content, many businesses... Read More

Ask and Ye Shall Create

How do you decide to create a new speech? A... Read More

The True Purpose of a Tips Booklet

"My topic doesn't fit into a how-to tips format."That comment... Read More

The REAL Info Products Secret and How to Get Out of the Cycle

Most "info-products" revolve around Internet marketing, and get rich quick... Read More

How eBooks Can Be Used As An Online Business

Times are hard today! Though the economic data would indicate... Read More

7 Secrets to Explode your eBook Sales! Part 5

Secret #5: How to build steady sales for years to... Read More

The Bible of Marketing Ebooks

The ebook from Michael Cheney really is the bible when... Read More

Lets Get One Thing Straight About Being A Published Author

Just for fun, evaluate the following statement:"Most people want to... Read More

For Wannabe eBook Authors - 5 Key Questions

Are YOU ready for the eBook authoring adventure? Do you... Read More

10 Ways To Make Money With eBooks

Ask any internet marketing "guru" and they will tell you... Read More

20 Questions To Ask Before Creating An eBook

1. What will be the title of your ebook and... Read More

Ebooks Are The BEST Form Of Advertising!

Ebooks are part of the new frontier of cyberspace. They... Read More

What Comes First - The Cover or The eBook?

One of biggest trend these days is related to ebooks.... Read More

Make Your Own E-book!

If you have a newsletter or knowledge you wish to... Read More

Ebook Marketing: How To Succeed In Your Ebook Marketing Without Trying Too Hard

If you want to succeed in your ebook marketing, there... Read More

Stop Trying To Sell Your eBooks

Throughout the Internet there are many people who have written... Read More

Website Promotion: 10 Uncommon And Unusual Free Product Bonuses

Giving away free bonuses is one well tested website promotion... Read More

Youve Got To Be Joking!

I don't know about you, but I get a lot... Read More

Internet Business Model For Selling A Single, Unique Product

An e-book is a single, unique product. It's unique because... Read More

10 Excuses for NOT Authoring an eBook!

Most people at one time or another have said to... Read More