The Problem With E-Books

One of the most popular online ventures is selling e-books. People are hungry for information; that's why they're on the Web in the first place. And e-books are cheap to produce and distribute.

However, I've come across quite a few new online entrepreneurs thinking they're going to strike it rich selling a $20 or $30 e-book. They've failed to do some simple math.

Suppose you sell an e-book for $30. Deduct $5 off your $30 sell price to account for advertising and other costs. That leaves you with $25. You'd have to sell 1,000 copies a year to make $25,000. That's a lot of copies! Even if you did sell that many, 25 grand isn't exactly going to put you on Easy Street.

Another factor is competition. Many e-books with resell rights have also be purchased by hundreds, possibly thousands, of competitors.And if you're selling an e-book as an affiliate, you're usually limited to 50% or less of the sell price.

The key to making large amounts of money selling information products is that you need resell rights for at least one higher priced item.

Say you have duplication rights to a product that sells for $400. If you sold just 6 copies of this product a month, you'd be pulling in $2,400 in sales. That's $28,800 a year. If you sold 12 a month, you'd make $57,600 a year. Sell 24 a month and you're raking in $115,200 a year.

"Wait a second" you say. "What about my costs to duplicate, package and ship the product?"

Here's the beauty of the information marketing business: people pay for the value of the information, not the physical medium on which it's delivered (e.g. paper, audiotape, videotape, CD etc.)

It's dirt cheap to duplicate information products. It's easy to duplicate a CD-ROM on your computer and blank CDs are less than a dollar each.

I have an info product that I sell for $397. To duplicate, package and ship it via UPS, costs me $60. Subtract $50 for advertising. That still leaves me with $287. That's a huge profit margin.

So instead of concentrating all of your marketing efforts on low priced info products, be sure that you have one or two higher priced items that you're actively promoting.

Use e-books as a stepping stone to upsell customers. Once they've purchased a product from you, you've established a relationship with them. Someone who's already down business with you is five times more likely to buy than someone who hasn't.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz. Get his FREE REPORT on how to start your own Information Marketing Business at home. Send an email with REF006 in the subject line to dcinfobiz@GetResponse.com

---

7 Simple Ways To Boost Your E-Book Sales

You can often dramatically increase your E-Book salesby making a... Read More

Are Ebooks Overpriced?

Who ever thought that one day books would not be... Read More

Price your eBook to Sell Well

Q. The big question asked me in teleclasses or client... Read More

Stop Trying To Sell Your eBooks

Throughout the Internet there are many people who have written... Read More

Internet Marketing Online: 15 Smart Quick Ways To Profit From Ebooks

If you have an ebook, I can show you 15... Read More

5 Guaranteed Ways To Snowball Your Resale Right Profits

Resale Right Products are a huge market. Unfortunately, may people... Read More

7 Secrets to Explode your eBook Sales! Part 2

Secret #2: Creating your Marketing Timeline for Success!Copyright 2004 Bluedolphin... Read More

7 Secrets to Explode your eBook Sales! Part 4

Secret #4: Creating passionate articles will explode your eBook sales!Copyright... Read More

You Really Can Make A Fortune Off Of EBooks and Software Resale Rights

When I first considered online selling, I had trouble thinking... Read More

Benefits of Ebooks for Your Business

No matter what type of home-based business you operate, chances... Read More

Reflection for Personal and Professional Development

Whatever you can do, Or dream you can, begin it.... Read More

Profiting From Writting Your Own Ebook

As you might have heard, the Internet is all about... Read More

Using Ebooks As A Highly Effective Marketing & Promotional Tool

Ebooks are part of the new frontier of cyberspace. They... Read More

20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as... Read More

Top Ten eBook Mistakes and How to Correct Them (Part 1)

Did you know that you already have an eBook inside... Read More

Simple Way To Become An Information Entrepreneur

Do you think there is a difference between someone who... Read More

Surefire Way To Find Hot Selling eBook Topics

To become an entrepreneur, you need product ideas.Even more important,YOU... Read More

Ebooks - the Easy Way To Get Published Now!

A friend put the story of his life as a... Read More

Internet Marketing - How to Write Your Own E-book

I tell you now the first e-book I ever wrote... Read More

How eBooks Can Be Very Valuable

EBooks have a number of benefits over the traditional book.... Read More

Making Money With Information Products

I actually know a few... Read More

E-book Sales ? Will Your Cover Close the Sale?

Well designed professional looking e-book covers do much, much more... Read More

Ebooks are Promotional Powerhouses

Ebooks are fairly easy to produce, and their production cost... Read More

How To Rebrand Your eBook Using Active eBook Compiler

Complete all the pages for your eBook in HTML format.... Read More

Ask and Ye Shall Create

How do you decide to create a new speech? A... Read More

How to Harness the Power of Ebooks for the Benefit of Your Website!

Ebooks can be a powerful tool when it comes to... Read More

Top Ten Tips To Get Started Writing Your Book - Part 1

You are far more likely to successfully write and publish... Read More

How Using A Drop Capital Increased My Ebook Sales By 40%

You will often find me with my head in a... Read More

7 Secrets to Explode your eBook Sales! Part 3

Secret #3: Creating an avalanche of sales with Freeware/Shareware sites:Copyright... Read More

Goals and Objectives in Authoring an eBook

Goals begin behaviour, consequences maintain behaviour!IntroductionIt is ESSENTIAL to set... Read More

The Story of a Downsized Manager and His Ebook Business

If you've been following the business and economic news around... Read More

Who Really Wrote That Ebook?

The publishing world has never been more fun, and opportunities... Read More

eBook Publishers Dilemma: Should I Use PDF or Exe Format?

If you write and publish eBooks, sooner or later you... Read More