Ask and Ye Shall Create

How do you decide to create a new speech? A new report? A net product? Most of us have an idea, then start to work on it. It's only when we are well into the creation phase that we determine whether or not it will sell.

By then, it's too late! We've put time and effort into the production. Either we don't want to "waste" that time and effort, so we go ahead with a product destined to lose money or we "scrap" an idea that we're just SURE could have been productive...if it only had time.

What if we reverse this "create, then market" paradigm? Let's determine FIRST if there is a market, then create the product the market wants. The Internet provides the ideal venue for this process because it's cost-effective to distribute your survey, and it offers quick turnaround for responses.

Your first step is to create a survey that you'll send to your target market. Your survey includes four parts:

1. Create a list of problems or issues that are typical of your target market. For the speakers market, for example, topics could include marketing materials, topic choice, product development, demo videos, office productivity, etc.

2. If appropriate, list several formats in which you can deliver the information. For example, as a speech, a special report, an audio CD, a videotape or a DVD.

3. List related questions. These could include:
a. How much would you pay for...
b. How likely would you be to...

4. Gather relevant information that could be useful now or in the future. These questions may be about the professions responding, types of computers or connections used, equipment available, etc.

When you've completed your survey questions, you'll need to decide on the technology you'll use to deliver the survey - and to gather the answers. You are more likely to get a higher response if you send your survey via email. However, that means you'll need to compile the responses manually. If you're looking for a small number of responses, email works fine. For larger surveys, use a web-based survey service. Zoomerang is one of the better-known services which offers both a free and a fee-based survey service.

As the last step in the Ask then Create system, invite people to participate in your survey. You can do this as a link from your website, in a pop-up window, or in an email message. You can increase the number of responses by offering a reward - a free article or report, a gift certificate, a copy of the results, an entry in a drawing, a donation to a charity. Be creative!

What's YOUR reward? You get an exact description of the problem your target market wants solved. You'll see how they want the information delivered, how much they're willing to pay for it, and how likely they are to purchase.

And THEN you create the ideal product.

To see a survey in action, visit http://www.Tech4Speakers.com/survey1.htm

Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com

---

Selling Books and E-Books Online

For many authors the thought of getting professionally published is... Read More

Simple Way To Become An Information Entrepreneur

Do you think there is a difference between someone who... Read More

eBooks: With Courage and Patience, We Are Getting There

Just how do we make the "e" in e-books stand... Read More

Using Ebooks As A Highly Effective Marketing & Promotional Tool

Ebooks are part of the new frontier of cyberspace. They... Read More

Make Your Own E-book!

If you have a newsletter or knowledge you wish to... Read More

7 Secrets to Explode your eBook Sales! Part 6

Secret #6: Creating momentum and identity through Book Sellers!Aho99% of... Read More

How to Almost Guarantee Your eBook Market Success

Conceptualizing a profitable idea and formulating a marketing plan to... Read More

Ebook Farming- A Definitive Guide to Your Ebook Creation (Ebook Review)

Why would you want to buy a book on writing... Read More

Make Profits from FREE e-Books

E-books are one of the most beneficial and easiest ways... Read More

What Comes First - The Cover or The eBook?

One of biggest trend these days is related to ebooks.... Read More

Look How Easy It Is To Write Your Own eBook

What happens when you stumble across a promising market, idea... Read More

5 Tips To Help you start self publishing for profit

Here's a really simple way... to start your own business... Read More

Internet Marketing - How to Write Your Own E-book

I tell you now the first e-book I ever wrote... Read More

Internet Marketing Online: 15 Smart Quick Ways To Profit From Ebooks

If you have an ebook, I can show you 15... Read More

Self Publishing Era: Digital Publishing Tears Down Walls

Since the birth of publishing, authors have been forced to... Read More

Ebooks - the Easy Way To Get Published Now!

A friend put the story of his life as a... Read More

Reflection for Personal and Professional Development

Whatever you can do, Or dream you can, begin it.... Read More

Youve Got To Be Joking!

I don't know about you, but I get a lot... Read More

20 Questions To Ask Before Creating An eBook

1. What will be the title of your ebook and... Read More

Should You Write A Book?

Why would you want to take on such a task?A... Read More

Online Promotion: 20 Phenomenal Tricks To Sky-rocket Your Traffic And Sales With eBooks

There are many authors who have made a killing with... Read More

How eBooks Can Be Very Valuable

EBooks have a number of benefits over the traditional book.... Read More

How to Price Your eBook

You've written and compiled an ebook. Now you have to... Read More

How to Reduce Credit Card Refunds from Digital Thieves

Can you encounter the number of times where a Credit... Read More

(Emerging) Books

A novel re-definition through experimentation of the classical format of... Read More

7 Simple Ways To Boost Your E-Book Sales

You can often dramatically increase your E-Book salesby making a... Read More

20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as... Read More

Rapid Knowledge Development for Businesses

When there is little time to go to the local... Read More

The Story of a Downsized Manager and His Ebook Business

If you've been following the business and economic news around... Read More

Ebook Promotion: 10 Secrets Smart Ways To Increase The Downloading Of Your Ebook

If you promote an ebook, then you must learn these... Read More

Internet Business Model For Selling A Single, Unique Product

An e-book is a single, unique product. It's unique because... Read More

How to Leverage Your Business with a Free eBook

Free has a magical property of attracting even the most... Read More

My Rich Mums Ebook Secrets

As usual, I walked into the Starbucks for my morning... Read More