How to Retain Your Customers the Dish Network Way

Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on the search for new ones. This can be very expensive. Retaining current customers means continual sales which is essential to keep your business afloat. Here are some keys to keeping your customers that can be learned from looking at the Dish Network business model.

Have a Product or Service that Appeals to your Customer. This may seem like common sense but it is important to have a quality product or service. If it lacks quality or proves to be useless to the customer, they will not be returning to your business anytime soon. Make sure that it is something that your target customer needs and not just something you think they might need. Do your market research. You need to be solving a problem for your customer with your product or service.

Dish Network keeps their customers by giving them something that will change the way they watch television forever. After you have experienced satellite TV, it is hard to go back to the way things use to be. Dish Network sells a product and service that satisfies a customer need and keeps them coming back for more.

Continue to Improve Your Product or Service.

Never be satisfied with where you stand with your product or service. The market is always changing and active and the needs of a customer are always shifting. Once again, do your research. See who your competitors are and what they are offering. Are there any substitute products that would be more appealing to the customer? Keep up with what is going on in the market.

Dish Network is always changing channel packages and technology to appeal to their customers. Not too long ago Dish Network added Bridges TV to their Dish Network package. Bridges TV is the American Muslim lifestyle Network. Bridges TV will accommodate to the needs of a seven million and growing American Muslim population. Besides the recent adding of Bridges TV, Dish Network has recently added several original Voom channels to their programming, giving Dish Network the best HD channel package in the nation. Along with this, DISH Network has announced that they will be adding Home Plug 1.0 technology so that one connection can serve multiple receivers. This new technology will also allow satellite radio to be used throughout a house. Dish Network always remains on top of what is happening in the market.

You must aim to be at the top of the market and to provide the newest and the best products and services. Getting behind can give a reason for your current customers to switch.

Provide Excellent Customer Service and Satisfaction.

Customers are likely to stay with businesses that they like and that treat them well. Customer service should be a high priority in a business.

Dish Network has always placed a high importance on their customer service. In result, they have ranked the highest out of all satellite and cable tv companies for the American Customer Satisfaction Index (ACSI) for the second year in a row in addition to their #1 ranking for Customer Satisfaction for cable/satellite providers in the JD Power and Associates. These rankings have definitely been an asset to the Dish Network and not only mean that they can retain customers but they also can attract new customers.

The lesson to learn hear is there is no such thing as too much emphasis on customer satisfaction. Making your customers happy always pays off. This will not only retain customers but will attract new customers.

By following Dish Network's system of quality products and service, continual improvement, and emphasis on customer satisfaction you will be able to retain your customers. By keeping your current customers, you will not have to use all your resources trying to replenish you clientele and allows you to focus on gaining more customers and growing the business instead. Satisfied, frequent customers will help you become profitable.

Kaitlin Carruth is a client account specialist with 10x Marketing- More Visitors. More Buyers. More Revenue. To learn more about what Dish Network has to offer, please visit I-Satellite

---

Whats The Customer Service Buzz About Your Business?

If you're a regular reader of my column you know... Read More

RETAIL GREETERS: Sales Builders or Customer Turnoff?

Do you need greeters or should you avoid them? That... Read More

How to Provide Instant Customer Service

Customer service is an essential component of any business. Clearly,... Read More

Handling Angry Clients

What do you do when your client gets mad at... Read More

CRM For Beginners ? Customer Relationship Management Basics

In order to maintain a successful business, the business must... Read More

4 Myths about Customer Value

The purpose of business is to create and retain a... Read More

Make Sure You Get The Customer Perspective

Businesses that fail, often forget to seek out the customer... Read More

Customer Satisfaction and the Service Business

The relationship between customer satisfaction and success of a service... Read More

You Bever Know Who Youre Serving

You Never Know Who You're Serving when customers turn irate.I... Read More

When a Customer Has Done Everything to Get Your Goat

You try to make your customers happy. You sincerely WANT... Read More

What Do They Want Anyway?

You want customers. I want customers. We all want customers.... Read More

Have You Hugged a Customer Today?

It all started a couple of weeks ago when a... Read More

Handling Difficult Customers - 8 Strategies

In any business our customers are one of our most... Read More

The Number 1 Rule for Businesses - Be Professional

Have you ever walked into a store and things looked... Read More

Who Says the Customer is Always Right?

We all know the old adage, "The Customer is Always... Read More

One Critical Question to Ask Yourself Every Day

What happened to the old saying, the customer is always... Read More

Customer Service, Italian Style

Nowadays, we complain nearly all of the time about how... Read More

Dealing with Difficult People

1. Don't get Hooked !!!When people behave towards you in... Read More

Boomerang Customers- What You Might NOT Think Brings Them Back!

With all of the calendars and PDA's and lists I... Read More

Develop Loyal Customers for a Lifetime ? part 1 (1 ? 10)

Traditional marketing strategies encourage business owners to continually grow their... Read More

First Contact: The Source of Customer Loyalty

With customers being smarter, more cost conscious, more product knowledgeable... Read More

What Every Employee Should Know About Putting Positive Phrases Into Customer Service

If you were a customer on the telephone with a... Read More

Are You A Coward? I Was

Over the last month, I have come to hate emails... Read More

Listening to Customers - 5 Tips

In a strange juxtapositioning of articles, this month's UK '... Read More

CRM = Customers (dont) Really Matter

CRM was supposed to bring companies closer to their clients.... Read More

Complaining Consumers

The salesman's job is to be well informed; extremely well... Read More

Raising The Bar For Online Magazine Subscription Services And Customer Service

After years of flying below the radar in the magazine... Read More

Customer Service and Call Center Outsourcing, Whats The Buzz?

The buzz is all about customer service and call center... Read More

It?s Customer Service Stupid: Delivering Customer Service Training That Sticks

"Society is always taken by surprise at any new example... Read More

Listen to Suggestions

If you are up to your ears in a stressful... Read More

Customer Service Is More Than Just Being Nice To People

Many organizations tackle to the issue of customer service by... Read More

In the Villa of the Sick Cat -- A Lesson in Customer Care

If you're a pet owner, you know the stress of... Read More

Moments That Matter

Many years ago, I was a first year apprentice assigned... Read More