What Every Manager Should Know About How to Win the Loyalty of Customers

Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Life presents twelve principles that will transform the workplace into a customer-driven, highly motivational team. Dr. LeBoeuf's program goes like this:

1. Make a positive first impression.

2. Help customers buy what's right for them.

3. Ask the right questions to keep them coming back.

4. Develop an appreciation of customer loyalty.

5. Understand customers and their buying behavior.

6. Use realistic expectations to turn angry customers into loyal ones.

7. Go the extra mile to help the indecisive customer.

8. Overcome obstacles by turning their buying signals into sales.

9. Reward the customer when he buys and when he refuses to buy.

10. Turn complaints into dollars and frowns into smiles.

11. Keep the spotlight on the customer.

12. Develop and implement a quality customer service action plan.

Apply these twelve principles to your customer service program and watch your customers start coming back again and again.

Remember: When you maximize your potential, everyone wins. When you don't, we all lose.

© Etienne A. Gibbs, MSW

PERMISSION TO REPUBLISH: This article may be republished in ezines, newsletters, and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required. Contact him at: executiveandgroup-consulting@yahoo.com when you use this article.

Etienne A. Gibbs, MSW, Management Consultant and Trainer, conducts lectures, seminars, webinars, and writes articles on his theme: "... helping you maximize your potential." He offers management, marketing, and parenting resources at his Maximizing Your Potential blog.

---

The Consumer Power

While most companies talk about consumer friendliness, customer centricity, customer... Read More

Tips for Curing Bad Customer Service

Bad customer service is everywhere these days - unmanned front... Read More

What Every Manager Should Know About Seeing the World from Where the Customer Is Standing

It is important to remember that the customer doesn't necessarily... Read More

The Drawback of Hacking Off a Blogger Through Weak Process Gaps and Pathetic Customer Service

With all of the recent data theft in the financial... Read More

More Customers - Watch those Little Things

Two situations, two perfectly acceptable experiences, but in one case,... Read More

Make An Action Plan To Improve Customer Service

Customer Service is a critical factor for keeping your clients... Read More

Handling Difficult Customers - 8 Strategies

In any business our customers are one of our most... Read More

How To Handle Customer Billing Snafus

Q: I just discovered that for the past six months... Read More

Creating the Right ?Viral Reputation?

Unless you are brand new to business, or have been... Read More

How To Use Your Current Customers

Jay instructed a customer of his to offer a rare... Read More

Identify Your Silent Customer Service Message

With the growing number of people in every business sector,... Read More

The Sellers Creed

I will not make sales. I will make Customers.I will... Read More

Customer Service and Call Center Outsourcing, Whats The Buzz?

The buzz is all about customer service and call center... Read More

Making The Most Of Newsletters

Newsletters can be wonderful tools for communicating with your customers... Read More

5 Golden Online/Offline Business Rules To LIVE Or DIE By

Whether online or off, if you plan on running or... Read More

Dont Forget your Existing Clients

Quest for new clients shouldn't ignore those who pay the... Read More

Putting The Serve Back Into Customer Service

Good service is easy to spot and hard-to-find. Mediocre service... Read More

4 Customer Service Mistakes Companies Should Avoid Making

1) Being placed on hold endlessly. Don't you just love... Read More

Hit The Jackpot With Customer Complaints

Our most powerful instinct is to avoid customer complaints, but... Read More

Writing The Book On Great Customer Service

Q: One of the big chain bookstores recently opened up... Read More

CRM For Beginners ? Customer Relationship Management Basics

In order to maintain a successful business, the business must... Read More

Stellar Customer Service in 10 Simple Steps

If you're like me, you've had plenty of experience with... Read More

Customer Neglect

What have you done for your existing customers lately? Probably... Read More

Adjustment DENIED

It's just a simple thing ? I bought a new... Read More

It Is All About Customer Service!

In this day of terrible customer service, it should come... Read More

Your Career Plan--Think Like A CEO

You've been going 6-to-late; exhausted by running the supersonic treadmill... Read More

Aint We Wonderful!

It may come as a surprise to you to discover... Read More

Complaints Are Actually A Good Thing!

Nobody likes to get complaints. They make you question your... Read More

Poor Customer Service - Are Your Customers Driving Away Other Customers

Every customer you have is a word-of-mouth advertiser for you.... Read More

Get Customers to Stop Calling You--12 Easy Ways to Save Money with Online Customer Support

Despite rumors to the contrary, the Web is not dead.... Read More

What Do They Want Anyway?

You want customers. I want customers. We all want customers.... Read More

Foolproof Customer Service Strategies (That Only A Fool Would Try!)

Ever notice how customer service varies from store to store?... Read More

When a Customer Has Done Everything to Get Your Goat

You try to make your customers happy. You sincerely WANT... Read More