Customer service today is getting worse. Win customers over and you build your business for life. Proven by the leader in the industry -- Nordstrom's. Nordstrom's customer service keeps improving and they continue to drive others out of business because of it. Here are six ways you can thrill customers and snatch a larger market share from your competitors.
...Offer to do an extraordinary favor
Here's an example of what I mean: A customer of a moving firm wanted to ship a kitchen table and chairs set to his son in a city 300 miles away. But the moving firm had a hefty weight requirement and a high minimum fee. The firm's manager said he made regular trips to that city. So he offered--at no cost--to load the set in his station wagon and deliver it on his next trip.
...Under promise, over deliver
A well-known air freight company promises to deliver a package by 10 am the next morning--but often delivers by 9 or 9:30 am. A local printing company always finishes the job before the due date. These are companies customers can count on.
...Give them a benefit they don't know exists
If your business offers coupons for certain items, discount those items for those purchases even if customers don't have the coupons.
...Put concern above profit
Only offer customers items they can use. Don't sell them higher-priced products just to make a big sale. You'll win the loyalty of customers if you look out for their best interest.
...Follow up after the sale
The most successful salespeople follow up regularly at scheduled times--not when they have a spare moment. Help yourself follow up by keeping a log of commitments made and when you promised to keep them.
...Comfort customers in time of need
Let's discuss this with an example. If a customer's air conditioning unit blinked out on the hottest Saturday of the year. Have a backup plan for these type of emergencies. People never forget it when you ease their comfort and will become your biggest raving fan. Return their call no matter how busy you are or have a plan on how to handle these calls. Work later than normal or have someone part-time and on-call. Talk with them on how you can ease their comfort until you can make it there. Ask if they would like to go to the mall or a movie where it is air conditioned and you will call them when you arrive. It doesn't matter if you are in the air conditioning and heating business or you're a consultant, think of ways you can ease customer's comfort. And don't forget to advertise that as well.
Catherine Franz is a Life and Business Coach and Master Practitioner in the Laws of Attraction. Catherine guides others in finding the light of their own existence and walking an attractive truth in their own lives.
http://www.abundancecenter.com http://abundance.blogs.com
Resistance has to do with putting up blocks that prevent... Read More
Have you ever walked into a store and things looked... Read More
Corporations in every sector are spending more than ever before... Read More
However, in the world of business, this cliché may not... Read More
Q: I just discovered that for the past six months... Read More
$350 million in bad checks are written each and every... Read More
How often have you left a meeting with a customer... Read More
If you want to learn how to get your clients... Read More
Dr. Michael LeBoeuf, in his cassette album entitled, Win... Read More
Whether you are a seasoned small business professional, or you... Read More
A client recently said to me: "Most days things seem... Read More
In any business our customers are one of our most... Read More
Do you remember the last time you went into a... Read More
It all started a couple of weeks ago when a... Read More
In a mobile detail or mobile car wash business you... Read More
Despite rumors to the contrary, the Web is not dead.... Read More
You want customers. I want customers. We all want customers.... Read More
Historically, customer service was delivered over the phone or in... Read More
"Mountains are built one pebble at a time and climbed... Read More
Loyal customers are the foundation of almost every business. Going... Read More
Customer service is an integral part of our job and... Read More
The world of customer service is rapidly changing. Thirty years... Read More
In 2002, there wasn't much interest for Kindness in business,... Read More
Some businesses have slow paying customers or past due balances... Read More
Would you like to have customers that stay with you... Read More
1. Tis the SeasonRecognize that everyone is frazzled during the... Read More
It may come as a surprise to you to discover... Read More
There are two Post Offices that I routinely visit. One... Read More
Sure, all clients are different. They have different kinds of... Read More
Wherever you turn these days you'll find articles covering every... Read More
We'll be examining what makes follow up to prospects/customers so... Read More
Are you concerned about customer loyalty? Are your customers so... Read More
It's bound to happen sooner or later ? yes, even... Read More
Which is more important the technology or the customer?The one... Read More
We all want great service, whether we are buying our... Read More
Over the last month, I have come to hate emails... Read More
The Reason Why Direct Internet Marketers Have To Work So... Read More
Customer Relationship Management (CRM) is one of those magnificent concepts... Read More
Periodically every sales person encounters the customer who refuses to... Read More
Do many of us realize that we are working an... Read More
The best way to explain this concept is to tell... Read More
Q: I just discovered that for the past six months... Read More
If you've called for customer service recently you're familiar with... Read More
Why is it that Microsoft wants you to buy its... Read More
With all of the calendars and PDA's and lists I... Read More
With customers being smarter, more cost conscious, more product knowledgeable... Read More
Customers put you in business, keep you in business, and... Read More
Customer Service is a critical factor for keeping your clients... Read More
Prime directive: Make sure your claim is reasonable! Otherwise, forget... Read More
Resistance has to do with putting up blocks that prevent... Read More
Do you remember the last time you went into a... Read More
"I am writing to complain about the widget I bought... Read More
Millions of people, just like you, end up with a... Read More
Whether online or off, if you plan on running or... Read More
It should be a straightforward business scenario: making sure that... Read More
The call center represents your first line of communication with... Read More
Welcome to the inaugural issue of Human Tech Tips --... Read More
You have no doubt heard the saying that the customer... Read More
Winning Customer ExperiencesMuch research has been done on what the... Read More
It might sound quick and simple, to say how well... Read More
I spent some twenty years in the corporate world, for... Read More
Recognize metaphors from every angle and round up more insight... Read More
When all else fails in your company to meet the... Read More
After years of flying below the radar in the magazine... Read More
What do you do when your client gets mad at... Read More
Customer service is the most vital asset for Business either... Read More
Customer Service |