If you want to last a long time in business and succeed, you must learn how to make your customers happy.
You have to know who are your customers, what they want and keep in touch with them and their needs.
Let me suggest to you 10 ways to succeed in doing this.
1. Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.
2. Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.
3. Make it easy for your customers to navigate on your web site. Have a "FAQ" page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your web site more customer friendly.
4. Resolve your customers complaints quickly and successfully. Answer all e-mail and phone calls within an hour. If possible, you the owner of the business, personally take care of the problem. This will show your customers you really care about them.
5. Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts.
6. Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.
7. Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses to your customers who make a big purchase.
8. Always be polite to your customers. Use the words your welcome, please, and thank you. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way.
9. Reward customers a point for every one dollar they spend. Let's say customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer.
10. Build strong relationships with your customers. Invite them to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue's, dances etc. This will make them feel important when you include them in regular business operations and special events.
Warmly,
I-key Benney, CEO
I-key, a Millionaire CEO from New York City is the creator of "Mscsrrr: Millionaire Secret Cash System", home based business, online investment opportunity (http://www.mscsrrr.com) which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.
Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free "cash".
![]() |
|
![]() |
|
![]() |
|
![]() |
Prime directive: Make sure your claim is reasonable! Otherwise, forget... Read More
Over promising is a problem only when you under deliver.... Read More
It's possible that in the course of your business dealings,... Read More
"Mountains are built one pebble at a time and climbed... Read More
Who was it that said - "The customer is always... Read More
On a recent airline flight I was an upset... Read More
Customer service is everything to a business. Just look at... Read More
During the course of everyday business, many of you encounter... Read More
You probably spend a great deal of your time looking... Read More
Customer Service is a blessing and a curse; a blessing... Read More
7:00 a.m., the silence in the house is broken by... Read More
When was the last time you received a handwritten note... Read More
If you're like me, you've had plenty of experience with... Read More
You are serving great food. Your establishment is new, spotless... Read More
From Ebay to the smallest home-operated start-up, e-businesses of all... Read More
Those of us in home based and small businesses are... Read More
Customer service is increasingly seen as one of the most... Read More
Two situations, two perfectly acceptable experiences, but in one case,... Read More
It all started a couple of weeks ago when a... Read More
"Right, People. Let's blast out that mail campaign we've been... Read More
Abstract: People buy for their reasons, not yours. This article... Read More
Those of us doing business over the internet have to... Read More
1. Hire people who have a service attitude. Some people... Read More
Listening to complaints, whether they're reasonable or not, is a... Read More
As someone who has been heavily involved facilitating strategic planning... Read More
One of the basics of acting taught to me in... Read More
There are two Post Offices that I routinely visit. One... Read More
Customer support is very important when you're running a business,... Read More
Another sad fact of life is that these days, very... Read More
In my day to day practice in strategic human resource... Read More
A growing number of individuals are finding themselves called to... Read More
Customer service is an essential component of any business. Clearly,... Read More
In a strange juxtapositioning of articles, this month's UK '... Read More
These moments come when a customer or client?1. Hears someone... Read More
Looking for hi-fi computer peripherals? Finding it tough to decide... Read More
"Right, People. Let's blast out that mail campaign we've been... Read More
Customer retention is vital to a business. If you cannot... Read More
Listening to complaints, whether they're reasonable or not, is a... Read More
Customers put you in business, keep you in business, and... Read More
This may seem a strange topic to introduce. Yet, it... Read More
Customer service is the pits, you say. You are not... Read More
In today's highly competitive economy, it is difficult to maintain... Read More
Are your company's call center services all that they could... Read More
Have you ever wondered why you often find a coupon... Read More
"Marketing as a spiritual practice." It sounds contradictory ? how... Read More
What a lot of money we have been wasting on... Read More
It is important to remember that the customer doesn't necessarily... Read More
One thing all successful small business owners have in common... Read More
You have no doubt heard the saying that the customer... Read More
You want customers. I want customers. We all want customers.... Read More
What do your customers experience when they interact with your... Read More
"Hi this is Randy. Leave me a message after the... Read More
CRM was supposed to bring companies closer to their clients.... Read More
If you're still dreaming about raising outside capital for your... Read More
- Excerpt from Richard Saporito's latest e-book "How to Improve... Read More
Having been in business a number of years, I'm amazed... Read More
Periodically every sales person encounters the customer who refuses to... Read More
Good customer service just isn't enough anymore in the marketplace... Read More
Many organizations tackle to the issue of customer service by... Read More
Evacuation, "E-Vac" Oil System for Oil ChangingHow do most mobile... Read More
One of the most popular questions asked in online business... Read More
I hate to sound like one of those cheesy get-rich-quick... Read More
Customer Service is a blessing and a curse; a blessing... Read More
When you own a business, you may find yourself in... Read More
Homebuyers are an interesting study. Watching people make their home... Read More
Jay instructed a customer of his to offer a rare... Read More
Customer Service |