Creativity Management ? Synergy of Craft and Art

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Synergy of Craft and Art

The synergy of craft and art combine to produce quality creativity. The exact definition of art depends on the precise endeavour, but craft can be more universally articulated and includes:

a) Structure. Ideas are much easier to develop when they are situated within a framework.

b) Process. A coherent work process increases output and a consistently refined process consistently refines and improves the quality of output. Improves methodology, knowledge and procedure to eventually maximise performance.

c) Incremental productivity. Breaks up a larger whole into smaller, more manageable pieces. Produces more output than a "do your best" approach.

d) Prolific production. Increases the probability of quality occurring. The most valuable creations tend to be produced when the creator is being most prolific.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

---

Connect with Your Surroundings

Clutter is one of my favourite topics, and I've written... Read More

Stress VS Creativity

Now when I use the term "creativity", I mean the... Read More

Find the Artist Within

Can anyone be an artist? People admiring my work... Read More

Dancing On Your Brain: The Cha-Cha Effect

My grandmother used to say that the secret to living... Read More

Learn A Life Skill TODAY!

Did you ever watch your grandma knitting?Wasn't it boring? Didn't... Read More

How to Make Time for Art

The key to making time for art is the ability... Read More

9 Ways to Live Creatively

Creativity ? according to Webster's it means having the ability... Read More

Internet Business: 10 Important Creative Ways To Get New Product Ideas

Creativity is one of the most important keys to success... Read More

Characteristics: Creative Types VS Clods!

Here are some odds & ends I have observed in... Read More

Five Basic Steps to Benefit from Your Creativity

The ability to exercise your creativity is even more important... Read More

Three Ways Journaling Can Boost Your Creativity and Your Business

I have a friend who has struggled with her creativity... Read More

7 Things Sapping Your Creativity Right Now

This was a very easy article to write. I was... Read More

Overcoming Artists Block (part 2)

Once you are ready to start working again you will... Read More

Creative Thinking The Secret Key To Lasting Success

What is creativity anyway? Well, let us look at the... Read More

Creativity Isnt Just About Art It Is About Healing

Go on, pick up a pen, hold it in your... Read More

How To Get In The Zone And Blast Your Marketing To A Higher Level

This may come as a surprise... but many marketers are... Read More

Creativity Management ? Finish What You Start

Creativity can be defined as problem identification and idea generation... Read More

Sleep and Creativity

In my life, sleep is the number one way that... Read More

Tapping into Your Super Creative Power

Do you consider yourself creative? How about super creative? Most... Read More

Codifying Creativity

Can we codify creativity? Within these few words are a... Read More

20 Ways to Keep Your Writing Inspiration and Creativity High

When stressed or blocked it is wise to make a... Read More

Creativity Management ? Measurement, Benchmarking, and Improvement

Contrary to common perception, creativity can be made tangible, measurable... Read More

A Quick Course in Creativity

This quick course in creativity is designed to give you... Read More

New Inventions - From Absurd to Wacky!

New inventions? Heard of a revolving restaurant combination television tower?... Read More

A Question of Time and Memory

I have been struck recently by a number of questions... Read More

Its Time to Get Out of the Box

"It is never too late to be what you might... Read More

Sharing Our Creative Work with Others

In my "Roadblocks to Creativity" e-course, I ask the question:"What's... Read More

3 Clever Creative Strategies!

I've got a confession to make... there are many ways... Read More

Creativity: Getting Out of the Box

Leadership, especially in times of change, depends increasingly on the... Read More

Riches Through Creative Thinking!

When solving problems after you have exhausted the normal means... Read More

Innovation Through Concept-Combination

There are many creative problem solving techniques used by inventors... Read More

Tips on Breaking the Creative Block

There's no question that creating anything is hard to do.... Read More

SoulCollage - Combining Collage Fun with Spiritual Practice

SoulCollage? is a unique blend of spiritual practice and the... Read More