Tips for Specifying Promotional Pens
Choosing pens for promotion could not be an easy task. There are just too many importers, manufacturers, styles, writing modes, and colors available in the market. You could discover that it could be a mine field out there. There are effective and efficient guidelines that you could use and observe when aiming to find and buy the best promotional pens in the market. You surely would want to make the items impressive so they could speak highly of your business.
First, consider the target recipients of your promotional pens. There are currently four basic writing styles, namely, fountain pens, ball pens, gel, and roller ball pens. Choose the styles that are appropriate for the intended receiver of your promotional pens, especially if you are giving the items as corporate gifts. Doing so could help you define your budgets for giving out pens that are in style.
Second, determine what the promotional pens would possibly be used for. The items could be a low-cost advertising object, corporate award or gift, or sales incentive. In such instances and occasions, you have to determine whether you would need the refillable or disposable models. Doing so is important especially and specifically for setting the budget.
Consider the message you would try to get across. You could put your company name, logo, contact details, or just about any message you want to be engraved and printed on the pens’ body. Design and marking options should always be used in a highly creative way so you could make sure your promotional pens would be used and carried by the target recipients on a daily basis. You could use several of the virtual tools available to make sure real-life and colorful images could be used in your pens.
Be sure the promotional pens would deliver your intended message. It is important that you prefer a brand that would easily add weight to your own message. Choose pens that are proven to be reliable and highly useful. Dysfunctional pens would only annoy users, so make sure your brand name and logo would not be printed on those non-useful items. Gain confidence through selecting the most trusted pen brand.
Prefer to do business with the best manufacturer and supplier. This could help make sure you are getting the best quality. Choose brands with necessary certifications (quality control management, health and safety measures, and environmental management among many).
Consider your preferred color and budget. You could choose to mould so you could achieve color matches. Make sure the promotional pens’ colors match and mix well with the color scheme of your logo and company name. As for budgets, focus on the quality instead of the costs. Pens are basically not very costly, so you should not worry too much. Using even the most expensive brands would certainly not hurt much to your business.
Lastly, take care of the quantity. This factor could be driven by the use of the promotional pens. It would be best if you would plan well the production and design of the items to spare yourself of the embarrassment and inconvenience of possible shortages.
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