Promotional Pens - The Secret Edge
The success of promotional pens could now be attributed to some few clear facts: its being a low-cost venture, its having good recall value, and its having a long ad life. Let us examine some other aspects not so known to many.
Promotional pens are big in business
Promotional pens are already the biggest business gift undertaking a company can offer to its clients. Nowadays, everybody almost expects that a company will issue their own promotional pens.
Every working person has at least one promotional pen in their workplace or at home, and some have a collection of them. Businesses (and some big time fund-raisers and charities) routinely give out promotional pens. Promotional pens have now become a success story everyone knows.
Promotional pens ARE big business
From the Promotional Products Association International, companies who manufacture and sell promotional products have an annual turnover of almost $19 billion. Of these products, promotional pens make up a huge share in corporate gifts.
The secret of the promotional pen’s rousing success could be attributed to the fact that the pen is a useful instrument in itself, used everywhere, even in this so-called digital age of the computers.
Now, during work using such a pen, the subliminal process of communicating the advertising concept already starts by itself. The pen then reinforces the recollection of the brand’s image (seen sometimes in TV and print ads), the slogans and taglines (heard over the radio) and the logos (seen on billboards and posters). The brand’s recall rate is crucial to making the product a household name or not.
Promotional pens have long-lasting impact
In regular advertising campaigns, the advertisement is seen and heard as long as the campaign period. Promotional pens have another timetable: it is an ongoing campaign for as long as the lifespan of the pen’s use itself, or as long as the recipient appreciates the gift.
Promotional pens works for your business
Promotional pens are carried by the recipient, seen by other people, and is used so many times during the day for as long as its own life span. This is the very essence of the pen’s work in behalf of your company: brand awareness, brand recall, and repetition – basically the same as some of advertising’s biggest goals in their expensive campaigns.
Promotional pens are popular
Popularity here simply means businesses and clients loved the simple functionality of the gift itself as a writing instrument. However, the subliminal effect of the pens on the user and the people around him cannot be totally dismissed.
One psychiatrist came forward and declared that those doctors who said they were not influenced by the pens (donated by smart pharmaceutical companies) they were using “might be suffering from denial.”
Promotional pen’s widespread appeal
Aside from its functionality as a writing device, the promotional pen also rests its wide appeal on the fact that it had already been accepted as a reliable advertising tool by itself. The years that it had stood as such had reinforced the promotional pen’s appeal all the more. Right now, companies are now busy doing concepts on future campaigns with promotional pens in mind.
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