Promotional Pens – Perfect In Difficult Times
During hard times (such as these days worldwide) the budget for advertising and marketing are the first to be drastically cut to bare-bones minimum. This, of course, runs counter to the nature of all businesses. The reason forwarded by the experts is the fact that advertising is crucial to the success of any enterprise, good or bad times.
For business companies with tight budgets, promotional pens are perfectly ideal. For one, costs of these pens and the printed messages on them are relatively cheap compared to other ad vehicles. Yet, they do the same kind of huge task: that of building a company’s profile or raising a company’s product awareness.
Moreover, these pens have a proven track record of being highly effective in its advertising work. They are offered as useful gifts to advertise the company or their product or their service while at the same time offering another useful advantage to the client – to be used as a regular writing instrument like others of its kind.
Promotional pens are the best things to happen to hard-hit marketing budgets. They are cheap to manufacture, easy to distribute, and they are really useful instruments on their own. They have a long advertising life (if the ink holds up in some models) and the exposure of your (or your company’s) message is definitely going to be extensive and will last longer.
Promotional pens are one of the most cost-effective methods in building goodwill and boosting relationships with the clients and consumers. If it is well-made, it is also a sure-fire way of grabbing and maintaining attention of these clients.
With the right strategies (giving them away to the ideal prospects), it will guarantee a continued visual presence. Aside from the message imprinted, the pens are used all the time for what it is – a regular writing instrument. From our end and not known very well to others, it is also doing another task dear to us – brand building.
Somebody likened these pens as mini-marketing tools, with considerably lesser cost compared to that of giant billboards for one. And because it had proven its cost-effectiveness and functionality, pen give-away promotions have not gone out of style yet.
Other advertising vehicles cannot claim of repeated use in the same way as these pens are used. TV commercials appear for some time and then disappear forever. Newspaper ads get thrown out together with all the pages of yesterday’s issue. Promotional pens, on the other hand, grab hold the attention of their captive audience for as long as the life of that pen itself.
More than ever, especially with the state of today’s business atmosphere, it is imperative that you and your company have to go all out in reaching your target audience. One of the cheapest and most effective, as had been proven through the years, is promotional pen advertising.
As someone in the industry said, giving out these promotional pens to consumers and other prospects is like handing out personalized mini-billboards to thousands of people at a much lower cost. And the nice part is that these people are going to read your advertising message not once or twice maybe, but many times daily for as long as the life of the pen itself.
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