Jazzing Up Your Promotional Pens
The use of promotional pens had been a tried-and-tested formula and continues to be the most popular tactic through the years. It is also being used not just by advertisers but also by charities and fundraisers. Moreover, it had been a success in direct mail campaigns.
There are several reasons for this success. The simplest explanation could be that this promotional operation is thoroughly practical, very inexpensive and personalized.
Being light and handy to carry around, people are not averse to getting a pen, even one with some advertising written on it.
And because of its natural function as a writing instrument, these pens are not disposed of that easily even after a cursory look or appreciation. For the advertiser, that expected reaction is what they were looking for: the perpetuation of a continuous and subtle brand recall.
For the recipient, getting an advertising material that has a use (it is a working pen!) is reason enough for them to accept it in lieu of colorful posters and flyers that may look good but are totally useless in the end. People find it a nuisance to be handed a flyer or some other paper handout in the streets. In their busy world, they don’t have the time or the inclination to read.
A promotional giveaway (pens being the standout product that is most acceptable to recipients) is an old standard fare in advertising tactics. Today, it is as successful as it had been in the past, and this year is another banner year.
Because of the intense competition, the new standard of the game then is to make these promotions as memorable to the minds of the customers as possible.
As always, there is a list of things advertisers can use when using promotional pens as the top-ender in their advertising campaigns, either for their company as a whole, or for the products they are pushing. The goal is to get the desired effect of making the customer feel it as being both a functional and memorable device.
This year, some functions that may be good to consider in putting up-front with the pen are the following:
Being Green. There is a current climate of environmental concern all over the world. The emphasis is on recycling. It should be perfect timing now to consider giving away pens
with eco-friendly qualities.
Multi-Function features. Pens can have more uses other being a pen. It might serve as a key-ring, a portable calendar, etc. Such other uses make it more useful and functional for the owner. In return, it will be used more frequently, and its recall value is more than doubled.
Snazzy looks. Pens that come in black or white had been standard issue all these years, and its success cannot be laughed off just like that. On the other hand, adding a tinge of color or some other eye-catching design on the pen related to your campaign is certainly a welcome sight. It leaves an image in their minds more than most, and the recall value just got stretched to new lengths.
Promotional pens had become part of standard promotional tactics these days because of so many reasons – low cost, very good brand recall and many others. Whether your clients look at their pens right away or use them only later, you can rest assured that it had done what it was intended for: maximum exposure and long brand recall for you and your company or product. It is your duty to up the ante and jazz it up.
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